Market Trends of Brazil Ceramic Tiles Industry
Rising in Construction Industry in Brazil is Driving the Market
Ceramic tiles demand is primarily driven by the Brazilian construction industry, as the material is widely used in both commercial and residential applications. Because ceramic tiles are so inexpensive, the construction industry is rapidly expanding in the market. Ceramic tiles are popular in homes and businesses because they are long-lasting and do not break easily. Demand for ceramic tile is influenced by business operations, construction projects, and real estate investment.
For instance, in October 2022, Scala, the Latin American data center firm, announced that it is planning to launch a new facility in Brazil. Located in Avenida Pernambuco, the data center facility will be constructed with an investment of US$48 million and will have a capacity of 7.2 MW. Construction activities are currently ongoing and the project is slated for completion in Q2 2023.
Moreover, in Brazil, the government programs such as Minha Casa Minha Vida (MCMV), Plano Decenal de Expansao de Energia 2026, and the National Education Plan are expected to support industry growth over the forecast period.
Ceramic Tile Consumption and Export in Brazil is Driving the Market
Brazil is one of the world's major ceramic tile consumers, ranking second in consumption. In 2021, 1,04 billion square meters were produced out of an installed capacity of 1.171 million square meters. Total sales reached 1,03 billion square meters, with 901,9 million m² sold in the domestic market and 130,3 million m² exported.
Ceramic tiles are one of the oldest decorative art forms. Because of their durability, technical properties, and visual richness, they are widely used in conjunction with architecture. Ceramic tiles are popular in colonial Brazil's residential and commercial sectors. They protect from humidity, are easy to clean, and provide a good thermal environment when used on facades. Beautiful examples of ceramic tiles are present throughout the country, particularly in the north and northeast.
Because of the country's significant increase in housing units in recent years, home decoration tile consumption, primarily used on the living room, kitchen, and bathroom walls, increased significantly.
Furthermore, with a greater concentration in the Southeast and South regions and an expansion in the country's northeast. A productive segment with primarily national capital, it is also a significant job creator, with approximately 28 thousand direct jobs and approximately 200 thousand indirect jobs. The use of two distinct processes in its industrial park is a typical feature of Brazilian production: dry method and wet method. Brazilian ceramic tile manufacturers use the most advanced technology available and adhere to international quality standards.
