Brazil Agricultural Tractors Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.27 Billion |
| Market Size (2029) | USD 4.08 Billion |
| CAGR (2024 - 2029) | 4.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Brazil Agricultural Tractors Market Analysis
The Brazil Agricultural Tractors Market size is estimated at USD 3.27 billion in 2024, and is expected to reach USD 4.08 billion by 2029, growing at a CAGR of 4.5% during the forecast period (2024-2029).
Tractors, pivotal in farm and off-farm activities, reign as Brazil's go-to agricultural machinery. These robust and versatile vehicles handle a gamut of tasks—from mowing and plowing to planting and transportation. As per the Brazilian Institute of Geography and Statistics, the planted area for cereals, vegetables, and oilseeds surged from 73.2 million ha in 2022 to 77.5 million ha in 2023. This uptick in agricultural acreage directly bolsters the demand for tractors.
Small-scale farmers in the country use tractors with less than 80 HP due to their compact size and ability to do most agricultural operations on farms. According to the International Fund for Agricultural Development, small-scale agriculture accounts for 77% of agricultural production. It employs three-quarters of the farm labor force in the Brazilian agricultural sector. While the appeal for low-powered tractors remains, there is a notable uptick in demand for mid-range models, ranging from 80 to 130 HP. For instance, Antonio Garcia, Director of John Deere's South American manufacturing, mentioned that the 100 to 120 HP tractors from Deere are a hit in Brazil, underscoring the market's appetite for medium HP tractors.
Furthermore, due to the rising demand for tractors, the major manufacturers in the country are launching products, which is boosting market growth. In 2023, New Holland Agriculture, under CNH Industrial, made waves by introducing the TL5 'Acessível,' the world's first farm tractor designed for individuals with lower limb disabilities. This innovative move not only catered to a niche but also showcased the industry's commitment to inclusivity. With agricultural acreage expanding, labor dwindling, and major players rolling out innovative products, the tractor market in Brazil is poised for significant growth in the coming years.
Brazil Agricultural Tractors Market Trends
Labor Shortage Resulting in Farm Mechanization
Farming has traditionally been a highly intensive method in Brazilian agriculture. However, the continually rising real wage of farm labor has positively impacted the demand for tractors in the region, as farmers are increasingly adopting agricultural mechanization, including tractors, as a substitute for manual labor. Compounding this trend, a decline in agricultural employment, as highlighted by the World Bank, dropped from 9.69% in 2021 to 8.7% in 2022. This labor scarcity is nudging farmers toward tractors as a viable alternative to manual labor. Moreover, the average hourly real wage for nonsupervisory hired farm workers has increased over the last few years, which has further instigated the demand for tractors in the country.
Moreover, governments in a number of developing nations are providing subsidies and financial aid to help with the automation of key agricultural processes. Furthermore, as a result of different technical breakthroughs, modern tractors with pre-installed GPS and telematics systems have emerged. The global agriculture tractor market is likely to be driven by the rising popularity of automated tractors, as well as the widespread use of wireless connectivity for remote monitoring, which can be used for agriculture purposes.
Due to technological breakthroughs that are altering farming and agricultural processes, the industry is also gaining attraction. Agricultural tractors with self-driving capabilities are projected to boost productivity and efficiency in the industry. CNH Industrial NV, Escorts Limited, and Deere and Company have all already released concepts for autonomous and electrified tractors.
Row Crop Tractors Dominate the Market
Brazil is the largest country in terms of arable land, one of the top producers of 34 agricultural commodities, and the largest agricultural net exporter. The country is the largest producer of sugarcane and one of the top producers of maize and soybeans. According to FAOSTAT, the production quantity of sugarcane increased from 715.7 million metric tons in 2021 to 724.4 million metric tons in 2022. Furthermore, according to the FAO data, there was an increase in the harvested area of 10.8% and 4.5% for maize and soybeans, respectively, in 2022. The extensive cultivation of these crops drives the demand for row crop tractors in the country.
Manual plowing, harvesting, and other operations are found to be unfeasible and time-consuming. This has led farmers to opt for tractors and other types of machinery to address the challenges, such as cost, accuracy, and shortage of labor. The row-crop tractor is specifically tailored to grow crops that meet all agricultural demands, such as plowing, harrowing, leveling, pulling seed drills, weed control, and running various machines, like water pumps and belt pulley threshers. With the growing demand for power, precision, handling, and efficiency, the development of the modern planter tractor continues to drive the market.
Due to the continuous demand and rising sales growth, in 2023, Mahindra and Mahindra Ltd launched four revolutionary OJA tractor platforms with the mission of global transformation of farming. OJA is Mahindra’s most ambitious global lightweight tractor platform. It was developed in collaboration with Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of USD 145 million.
Brazil Agricultural Tractors Industry Overview
The Brazilian agricultural tractors market is consolidated and is dominated by global manufacturers since farmers prefer international companies for assurance of quality and after-sales services offered by the big companies. The key players in the market are AGCO Corporation, CNH Industrial, Deere and Company, Kubota Agriculture Machinery, and Mahindra and Mahindra Ltd. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies in the market in the country. Along with innovations and expansions, investments in R&D and developing novel product portfolios are expected to be crucial strategies in the coming years. These companies are making strategic partnerships with domestic companies to expand their distribution network and launch new innovative tractors that cater to the needs of the farmers in this region.
Brazil Agricultural Tractors Market Leaders
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AGCO Corporation
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CNH Industrial
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Deere and Company
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Kubota Agriculture Machinery
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Mahindra and Mahindra Ltd.
*Disclaimer: Major Players sorted in no particular order
Brazil Agricultural Tractors Market News
- August 2023: New Holland and Agromax opened a new store in Para. Agromax is the dealer for New Holland in Brazil. The new unit, which is spread across 3.7 thousand sq. m (1.2 thousand sq. m of built area), will provide more comfort and space to farmers. As a New Holland reseller, Agromax has two other stores in Pará: Ananindeua (head office) and Paragominas, in addition to Santarém.
- July 2023: CNH Industrial's New Holland partnered with Iveco Group Sebigas Cotica, a specialist in bio-digestion solutions. This partnership helped the company to introduce the company's first tractor unit powered by biomethane gas in Brazil: a T6.180 methane power, which uses gas generated from the decomposition of organic waste as fuel.
- July 2022: Mahindra and Mahindra, one of the world's largest tractor manufacturers, expanded an assembly plant in Brazil as part of its strategic global growth. The company intends to double its manufacturing capacity for Arjun and Novo tractor models by establishing its latest assembly base.
Brazil Agricultural Tractors Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumption and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Technological Advancements
4.2.2 Shortage of Agricultural Labors
4.2.3 Government Schemes and Initiatives
4.3 Market Restraints
4.3.1 High Cost of Tractors and Price Sensitivity
4.3.2 Data Privacy Concerns among the Farmers
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Engine Power
5.1.1 Less than 80 HP
5.1.2 81 to 130 HP
5.1.3 Above 130 HP
5.2 By Application
5.2.1 Row Crop Tractors
5.2.2 Orchard Tractors
5.2.3 Other Applications
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 AGCO do Brasil
6.3.2 John Deere Brasil Ltda
6.3.3 CNH Industrial Brasil Ltda
6.3.4 Mahindra & Mahindra Ltd
6.3.5 Kubota Agricultural Machinery
6.3.6 Tractors and Farm Equipment Limited (TAFE)
6.3.7 Escorts Limited
6.3.8 Kuhn
6.3.9 Claas KGaA mbH
6.3.10 Yanmar South America Machinery Industry Ltda
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Brazil Agricultural Tractors Industry Segmentation
A tractor is an industrial vehicle usually used to move the attached implement, which does the work of plowing the field or performing other activities. For this report, the tractors used in agricultural operations have been considered. The tractors used for industrial and construction purposes are also excluded from the scope of the study. The Brazilian agricultural tractors market is segmented by engine power into less than 80 HP, 81 to 130 HP, and above 130 HP. By application, it is segmented into row crop tractors, orchard tractors, and other applications. The report offers the market size and forecasts for volume (units) and value (USD) for all the above segments.
| By Engine Power | |
| Less than 80 HP | |
| 81 to 130 HP | |
| Above 130 HP |
| By Application | |
| Row Crop Tractors | |
| Orchard Tractors | |
| Other Applications |
Brazil Agricultural Tractors Market Research FAQs
How big is the Brazil Agricultural Tractors Market?
The Brazil Agricultural Tractors Market size is expected to reach USD 3.27 billion in 2024 and grow at a CAGR of 4.5% to reach USD 4.08 billion by 2029.
What is the current Brazil Agricultural Tractors Market size?
In 2024, the Brazil Agricultural Tractors Market size is expected to reach USD 3.27 billion.
Who are the key players in Brazil Agricultural Tractors Market?
AGCO Corporation, CNH Industrial, Deere and Company, Kubota Agriculture Machinery and Mahindra and Mahindra Ltd. are the major companies operating in the Brazil Agricultural Tractors Market.
What years does this Brazil Agricultural Tractors Market cover, and what was the market size in 2023?
In 2023, the Brazil Agricultural Tractors Market size was estimated at USD 3.12 billion. The report covers the Brazil Agricultural Tractors Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Agricultural Tractors Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Brazil Agricultural Tractors Industry Report
Statistics for the 2024 Brazil Agricultural Tractors market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Agricultural Tractors analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
