Brazil Agricultural Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Brazil Tractors Market Report is Segmented by Tractor (Below 80 HP, 81 To 130 HP, and Above 130 HP), Ploughing and Cultivating Machinery (Ploughs, Harrows, Cultivators and Tillers, and Other Ploughing and Cultivating Machinery), Planting Machinery (Seed Drills, Planters, Spreaders, and Other Planting Machinery), Harvesting Machinery (Combine Harvesters, Forage Harvesters, and Other Harvesting Machinery), Haying and Forage Machinery (Mowers, Balers, and Other Haying and Forage Machinery), and Irrigation Machinery (Sprinkler Irrigation, Drip Irrigation, and Other Irrigation Machinery). The Report Offers Market Size and Forecasts in Terms of Value (USD) for all the Above Segments.

Brazil Agricultural Machinery Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Brazil Agricultural Machinery Market Size

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Brazil Agricultural Machinery Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 7.74 Billion
Market Size (2030) USD 9.69 Billion
CAGR (2025 - 2030) 4.60 %
Market Concentration High

Major Players

Brazil Agricultural Machinery Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Brazil Agricultural Machinery Market with other markets in Agriculture Industry

Seeds

Crop Protection

Fertilizers

Agricultural Commodities

Agriculture Services

Agricultural Machinery and Technology

Brazil Agricultural Machinery Market Analysis

The Brazil Agricultural Machinery Market size is estimated at USD 7.74 billion in 2025, and is expected to reach USD 9.69 billion by 2030, at a CAGR of 4.6% during the forecast period (2025-2030).

  • Agriculture in Brazil is well developed in attaining self-sufficiency, and the country is also one of the major exporters of several agricultural commodities. The government has extensive farmland and the potential to expand it on a large scale. Therefore, the increase in area around agriculture caters to the growth of the agricultural machinery market. According to the Brazilian Institute of Geography and Statistics, the planted area for cereals, vegetables, and oilseeds in Brazil increased from 73.2 million ha in 2022 to 77.5 million ha in 2023. Additionally, the increased awareness of farmers about advanced agricultural equipment to improve production, reduction of crop production costs, and income-focused tendencies are pushing them to adopt agricultural equipment on farms.
  • Along with this, more prominent farm owner's acquisition of smaller farms is increasing the consolidation of farms. Larger farms require a huge amount of farm labor for farming operations. On the other hand, agricultural employment in Brazil dropped from 9.5% in 2021 to 8.7% in 2022. Therefore, to fulfill the demand, large farm owners prefer agricultural machinery, making farming operations easy and cost-effective. Moreover, the government's supportive initiatives are also contributing to market growth. In 2023, the Minister of Agriculture and Livestock launched the country’s 2023-2024 Crop Plan and allocated USD 72.9 billion to support national agricultural production. This plan also reduces interest rates for acquiring agricultural machinery and equipment through the Program for Modernization of the Fleet of Agricultural Tractors and Associated Implements and Harvesters, which further supports market growth.
  • The market is primarily dominated by players such as John Deere, AGCO, and CNH Industrial due to the higher quality of products and better after-sales service. The strategies adopted by the players are fueling the growth of agricultural equipment in the country. For instance, Valtra, an AGCO brand, a global leader in the design, manufacture, and distribution of precision agricultural machinery and technologies, launched Valtra's first FarmerCore satellite store in Brazil. The FarmerCore strategy aims to bring together and transform the way rural producers and dealerships interact and benefit from the services and products offered by the brand. Therefore, the expanding planted areas, favorable government initiatives, and strategic activities by the major players are expected to drive market growth during the forecast period.

Brazil Agricultural Machinery Industry Overview

The Brazilian agricultural machinery market is concentrated, with the international players occupying most of the market share. Some key players in the market are Deere and Company, Mahindra and Mahindra Ltd, CNH Industrial, Kubota Corporation, and AGCO Corporation. Farmers prefer international companies for assurance of quality and after-sales services offered by the big companies. Additionally, mergers and acquisitions, partnerships, expansion, and product launches are the business strategies adopted by major players in the market.

Brazil Agricultural Machinery Market Leaders

  1. Deere and Company

  2. CNH Industrial

  3. Kubota Corporation

  4. AGCO Corporation

  5. Mahindra and Mahindra Ltd

  6. *Disclaimer: Major Players sorted in no particular order
Brazil Agricultural Machinery Market Concentration
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Brazil Agricultural Machinery Market News

  • May 2024: Case IH, a brand of CNH Industrial, launched the Axial-Flow Series 160 Automation, a new line of harvesters. These harvesters are produced in the Sorocaba plant in São Paulo, Brazil.
  • April 2024: Valtra, a brand of AGCO Corporation, launched its Q5 tractor series for the Brazilian market. The models are available in power ranging from 265 to 305 HP and are known for their innovative design and cutting-edge technology.
  • December 2023: John Deere allocated approximately BRL 180 million (USD 37 million) to establish the Brazil Technology Development Center, marking its inaugural foray into tropical agriculture R&D. The center’s primary goal is to enhance collaboration among its various R&D teams. These teams focus on innovating and certifying new products and technologies tailored to the primary production systems of grains, sugarcane, and specialty crops.

Brazil Agricultural Machinery Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Technological Advancements
    • 4.2.2 Government Initiatives Enhance Farm Mechanization
    • 4.2.3 Brazilian Farm Structure and Consolidation of Smaller Farms
  • 4.3 Market Restraints
    • 4.3.1 High Cost of Equipment and Price Sensitivity
    • 4.3.2 Data Privacy Concerns
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Tractor
    • 5.1.1 Below 80 HP
    • 5.1.2 81 to 130HP
    • 5.1.3 Above 130 HP
  • 5.2 Plowing and Cultivating Machinery
    • 5.2.1 Ploughs
    • 5.2.2 Harrows
    • 5.2.3 Cultivators and Tillers
    • 5.2.4 Other Ploughing and Cultivating Machinery
  • 5.3 Planting Machinery
    • 5.3.1 Seed Drills
    • 5.3.2 Planters
    • 5.3.3 Spreaders
    • 5.3.4 Other Planting Machinery
  • 5.4 Harvesting Machinery
    • 5.4.1 Combine Harvesters
    • 5.4.2 Forage Harvesters
    • 5.4.3 Other Harvesting Machinery
  • 5.5 Haying and Forage Machinery
    • 5.5.1 Mowers
    • 5.5.2 Balers
    • 5.5.3 Other Haying and Forage Machinery
  • 5.6 Irrigation Machinery
    • 5.6.1 Sprinkler Irrigation
    • 5.6.2 Drip Irrigation
    • 5.6.3 Other Irrigation Machinery

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Share Analysis
  • 6.2 Most Adopted Strategies
  • 6.3 Company Profiles
    • 6.3.1 Deere & Company
    • 6.3.2 AGCO do Brasil
    • 6.3.3 CNH Industrial Brasil Ltda
    • 6.3.4 Kubota Tractor Corp.
    • 6.3.5 CLAAS America Latina Ltda
    • 6.3.6 Mahindra Brasil
    • 6.3.7 Lindsay America DO SUL Ltda
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Brazil Agricultural Machinery Industry Segmentation

Machines used for agricultural activities, such as planting, seeding, fertilizing, pest control, irrigation, harvesting, and haymaking, and post-harvest activities, including loading, unloading, and storage, are considered agricultural machinery.

The Brazilian agricultural machinery market is segmented by tractor (below 80 HP, 81 to 130 HP, and above 130 HP), ploughing and cultivating machinery (ploughs, harrows, cultivators and tillers, and other ploughing and cultivating machinery), planting machinery (seed drills, planters, spreaders, and other planting machinery), harvesting machinery (combine harvesters, forage harvesters, and other harvesting machinery), haying and forage machinery (mowers, balers, and other haying and forage machinery), and irrigation machinery (sprinkler irrigation, drip irrigation, and other irrigation machinery). The report offers market sizes in terms of value (USD) for all the abovementioned segments.

By Tractor Below 80 HP
81 to 130HP
Above 130 HP
Plowing and Cultivating Machinery Ploughs
Harrows
Cultivators and Tillers
Other Ploughing and Cultivating Machinery
Planting Machinery Seed Drills
Planters
Spreaders
Other Planting Machinery
Harvesting Machinery Combine Harvesters
Forage Harvesters
Other Harvesting Machinery
Haying and Forage Machinery Mowers
Balers
Other Haying and Forage Machinery
Irrigation Machinery Sprinkler Irrigation
Drip Irrigation
Other Irrigation Machinery
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Brazil Agricultural Machinery Market Research FAQs

How big is the Brazil Agricultural Machinery Market?

The Brazil Agricultural Machinery Market size is expected to reach USD 7.74 billion in 2025 and grow at a CAGR of 4.60% to reach USD 9.69 billion by 2030.

What is the current Brazil Agricultural Machinery Market size?

In 2025, the Brazil Agricultural Machinery Market size is expected to reach USD 7.74 billion.

Who are the key players in Brazil Agricultural Machinery Market?

Deere and Company, CNH Industrial, Kubota Corporation, AGCO Corporation and Mahindra and Mahindra Ltd are the major companies operating in the Brazil Agricultural Machinery Market.

What years does this Brazil Agricultural Machinery Market cover, and what was the market size in 2024?

In 2024, the Brazil Agricultural Machinery Market size was estimated at USD 7.38 billion. The report covers the Brazil Agricultural Machinery Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil Agricultural Machinery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Brazil Agricultural Machinery Industry Report

Statistics for the 2025 Brazil Agricultural Machinery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Agricultural Machinery analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.