Brazil Aesthetic Devices Market Size (2024 - 2029)

Brazil Aesthetic Devices Market Analysis

The Brazil Aesthetic Devices Market size is estimated at USD 1.04 billion in 2024, and is expected to reach USD 1.74 billion by 2029, growing at a CAGR of 10.88% during the forecast period (2024-2029).

COVID-19 impacted the Brazil Aesthetic Devices Market adversely due to the restrictions on elective procedures, including aesthetic surgical and non-surgical procedures in the country, and supply chain disruptions of aesthetic devices. However, the market reported growth since the restrictions were lifted in the later phase of the pandemic. For instance, per the International Society of Aesthetic Plastic Surgery (ISAPS) 2021 report, 2,723,640 cosmetic procedures were performed in 2021, indicating significant growth in the Brazil Cosmetic Surgery Market, with a growth of 29% when compared to the previous year with 1,929,359 cosmetic procedures. As the COVID-19 cases were under control, the Aesthetic Market was regaining its pre-pandemic nature in terms of demand for energy and non-energy-based aesthetic devices. Furthermore, due to the rapidly increasing aging population and increasing obese population, the Brazil Aesthetic Procedures Market was believed to witness significant growth over the forecast period.

According to the International Society of Aesthetic Plastic Surgery (ISAPS) 2021 report, chemical peel accounted for 18,480 procedures, non-surgical skin tightening procedures involving Skin Tightening Devices reported for 44,520 procedures, and cellulite treatment accounted for 38,280 procedures. In addition, as per ISAPS 2021 annual report, Brazil ranked second in the world for the number of aesthetic procedures. Furthermore, according to an article published in July 2022 in the Nature Journal, more than 50% of the population is overweight. Also, the projected prevalence of obesity is estimated to be 33% for women and 25% for men by 2030 in Brazil. Therefore, the high burden of obesity in the country is projected to boost the demand for various fat-reduction aesthetic procedures, such as those involving Body Contouring Devices, thereby accelerating market growth.

The strategic initiatives by market players also contribute to market growth. For instance, in November 2022, Sofwave Medical Ltd received approval from Brazil's health regulatory agency, ANVISA, for Sofwave's SUPERB device in Brazil. This Aesthetic Technology delivers Synchronous Ultrasound Parallel Beam SUPERB technology, reducing fine lines and wrinkles. It lifts the eyebrows, neck, and submental area in a single treatment session, regardless of season, skin type, or skin color.

Therefore, the factors mentioned above, such as the high burden of obesity, rising aesthetic procedures, and strategic initiatives by market players, are expected to boost the growth of the Brazil Medical Aesthetic Devices Market during the forecast period. However, the side effects of aesthetic procedures are estimated to restrain market growth.

Brazil Aesthetic Devices Industry Segmentation

As per the scope of the report, aesthetic devices refer to all medical devices that are used for various cosmetic procedures, which include plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, skin tightening, and others, that are used for beautification, correction, and improvement of the body. The Brazil Aesthetic Devices Market is segmented by Type of Device (Energy-based Aesthetic Device, Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Body Contouring and Cellulite Reduction, Hair Removal, Tattoo Removal, Breast Augmentation, Other Applications), and End User (Hospitals, Clinics, Home Settings). The report offers the value (in USD million) for the above segments.