Bottled Water Packaging Market - Growth, Trends, and Forecast (2019 - 2024)

The Bottled Water Packaging Market is segmented by Material (Plastic, Metal, Glass), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America



Key Players:

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Market Overview

The bottled water packaging market is expected to witness a CAGR of 6.86% over the forecast period of 2019 - 2024. 

  • The rise in awareness about consuming safe water for a healthy life and contaminated tap water is creating a huge market opportunity for bottled water which in return will create a positive outlook on the bottled water packaging market.
  • Moreover, bottled mineral water is purified and fortified with dissolved minerals, which provides added health benefits to consumers. With, innovative design and new packaging solutions , it has contributed to improvements in packaging and weight reduction and thus acting as the driver for the bottled water packaging market.
  • However,  environmental regulations imposed by the government due to improper disposal of plastic bottles is likely to curb the bottled water packaging market size during the forecasted period.

Scope of the Report

Bottled water is considered among the highest consumed beverage owing to its convenience. Bottle packaging also makes it convenient for transportation of water over greater distances. Boiling water at home is time-consuming and energy inefficient and thereby resulting in significantly contributing towards bottled water packaging market size in the coming future. It has become an icon of a healthy lifestyle in emerging countries. In terms of geography, North America accounted for the majority market share and will continue to dominate the market in the forecast period. 

By Material
Other Materials
North America
Latin America
Middle East & Africa

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Key Market Trends

Plastic Packaging to Dominate the Market

  • According to the National Association of Container Distributors, the push for lightweight packaging from consumers and businesses is spurring the growth of polyethylene terephthalate. Moreover, lightweight has been a focal point of the bottled water sector. According to the International Bottled Water Association, the average weight of a 16.9 ounce PET (half-liter) plastic bottle has dropped 48 percent to 9.89 grams from 2000 to 2014. This drop in weight is creating a market for bottled water plastic packaging market.
  • Further, with the advancements in manufacturing coupled with lowering operational cost,  resins and packaging are pacing the industry’s growth. Low feedstock costs are encouraging the utilization and adoption of plastics bottle packagings.
  • Moreover, focusing on their customers, brand owners are pushing design innovations in plastic bottling that are unparalleled in the rest of the packaging sector, such as weight savings in transport and manufacturing is fueling the bottled water plastic packaging market.
Plastic containers

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North America Held the Maximum Share in the Market

  • According to the International Bottled Water Association (IBWA) and the Beverage Marketing Corporation (BMC), Americans are drinking more bottled water than any other packaged beverage, carbonated soft drinks. Health awareness, a higher standard of living, and rising demand and consumption of bottled water are some of the major driving factors for the growth of bottled water packaging in North America.
  • Moreover, in developed economies like the US and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, augmenting the bottled water market.
  • Moreover, the initiative for waste management systems is plateauing in their ability to increase post-consumer collection of PET bottles. For instance, Nestle waters piloting schemes to improve the plastic collection and sharing what they find to assess their scale-up and replicability from technical interventions like reverse vending machines to building an extended producer responsibility system.
  • Such initiatives are making the North America region to dominate the bottled water packaging market
Bottled water

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Competitive Landscape

The bottled water packaging market is highly fragmented and competitive because of the presence of major players. The key players in the bottled water packaging market are  Amcor Ltd, Plastipak Holdings, Ball Corporation, Sidel International among others. The bottle manufacturers are also investing in advertising & marketing campaigns to gain an extended customer base and eventually capture high industry share.

  • April 2019 - Levissima, Italian water brand, trusted Sidel’s new EvoDECO Roll-Fed Labeller to secure line performance and label quality. 
  • September 2018 - Nestlé Waters (Switzerland), Danone (France), and Origin Materials (US) collaborated with PepsiCo Inc., (US) for manufacturing bottled water and beverage containers with a significant reduction in carbon footprint.

Major Players

  1. Plastipak Holdings
  2. Amcor Limited
  3. Ball Corporation
  4. Alpack Plastics
  5. Sidel International

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Bottled Water Consumption

      2. 4.3.2 Technological Innovations in Bottled Water Equipment

    4. 4.4 Market Restraints

      1. 4.4.1 Stringent Regulatory Concerning the Environment Regarding Disposable of Plastics Bottles

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Material

      1. 5.1.1 Plastic

      2. 5.1.2 Metal

      3. 5.1.3 Glass

      4. 5.1.4 Other Materials

    2. 5.2 Geography

      1. 5.2.1 North America

      2. 5.2.2 Europe

      3. 5.2.3 Asia-Pacific

      4. 5.2.4 Latin America

      5. 5.2.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Alpack Packaging

      2. 6.1.2 Alpha packaging ( Protective Packaging Solutions)

      3. 6.1.3 Amcor Limited

      4. 6.1.4 Ball Corporation

      5. 6.1.5 Exo Packaging

      6. 6.1.6 Graham Packaging Company

      7. 6.1.7 Greif, Inc

      8. 6.1.8 Plastipak Holdings, Inc.

      9. 6.1.9 Rpc Group PLC

      10. 6.1.10 Sidel International

      11. 6.1.11 Silgan Holdings, Inc.

      12. 6.1.12 Tetra Pak International S.A.

    2. *List Not Exhaustive


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