Bottled Water Market Size (2024 - 2029)

Bottled Water Market Size Summary

The bottled water market is experiencing significant growth, driven by increasing consumer awareness of the risks associated with contaminated tap water and the convenience and safety offered by packaged drinking water. This trend is further bolstered by the rise in global tourism, with food service channels like hotels and restaurants contributing to the high sales of still-bottled water. Companies are actively marketing their products through sponsorships and advertising campaigns to capture a larger market share. The demand for bottled water is also fueled by health concerns, as contaminated water can lead to serious health issues, prompting consumers to prefer commercially bottled water for its perceived health benefits. Additionally, the introduction of functional bottled water enriched with vitamins caters to the health-conscious segment of the market.

In North America, the United States stands out as the largest market for bottled water, driven by a growing number of health-conscious consumers and increasing awareness of potential health risks from contaminated drinking water. The presence of 'forever chemicals' in tap water has led to a rise in bottled water consumption, with consumers prioritizing taste, quality, and safety. Eco-friendly packaging is also becoming a significant factor in consumer purchasing decisions, as many Americans prefer brands that use recycled materials. The market is highly competitive, with major global players like The Coca-Cola Company, PepsiCo Inc., Danone SA, Nestle SA, and China Resources Holding Ltd. employing strategies such as mergers, acquisitions, and product launches to expand their market presence. Regional companies are also investing in marketing and advertisements to strengthen their position in the market.