Bottled Water Market - Growth, Trends and Forecasts (2019 - 2024)

The Bottled Water Market is Segmented by Type into Still Water, Sparkling Water, and Functional Water; by Distribution Channel into Supermarkets and Hypermarkets, Convenience Stores, Home and Office Delivery (HOD), On-trade, and Other Distribution Channels; and by Geography into Asia-Pacific, South America, and Middle East & Africa.

Market Snapshot

Snapshot
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR (2019-2024):

6.1%

Key Players:

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Market Overview

The bottled water market is growing at a CAGR of 6.1% during the forecast period (2019-2024). The market studied is well established, and is growing at a decent pace.

  • This can be attributed to consumer demand for high-quality drinking water, the fear of diseases as an aftermath of drinking contaminated tap water, and the easy portability and convenience provided by bottled water. 
  • Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of bottled water leads to health hazards.
  • However, the introduction of eco-friendly packaging and flavored water with regulated ingredients can provide an opportunity for the market growth.

 

Scope of the Report

The bottled water market offers a range of products, including still water, sparkling water, and functional water through supermarket/hypermarket, convenience store, home and office delivery (HOD), on-trade, and other distribution channels. The study also covers a global level analysis for the major regions namely, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Type
Still Water
Sparkling Water
Functional Water
By Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Home and Office Delivery (HOD)
On-trade
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Functional Water

The demand for functional water is driven by health and wellness trends, along with exquisite product offerings from various global and regional players. Growing consumer demand for functional beverages has been the crucial factor that is driving the growth of the market studied over the forecast period. Convenience of consumption and its effect on human nutrition are the factors that are increasing the demand of the market. The growing popularity of functional water among the working class and millennial populations is expected to improve the development of the market.

Trend 1

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North America Held the Maximum Share in the Market

In developed economies like the US and Canada, functional water is constantly becoming a major commercial and popular beverage category, as it is an appealing option for health-conscious consumers. Hence, augmenting the bottled water market. Major manufacturers and marketers in the country have started to position functional water as an alternative to carbonated drinks and fruit juices. Through product description, modern and interactive labelling, and backing from respected brands,  as well as by organizing programs and seminars, the players are claiming that functional water is an enriched product that is not just for hydration but also can function as a functional beverage.

Trend 2

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Competitive Landscape

The market studied is highly fragmented attributed to the number of small players dominating the market. Some of the prominent players in the market include Danone, Coca-Cola, Pepsico, and Nestle. The regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements.

Major Players

  1. Danone S.A.
  2. The Coca-Cola Company
  3. PepsiCo Inc.
  4. Nestlé
  5. Otsuka Pharmaceutical Co., Ltd.

* Complete list of players covered available in the table of contents below

Market Conc

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Functional Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Home and Office Delivery (HOD)

      4. 5.2.4 On-trade

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 Germany

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 United Arab Emirates

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Danone SA

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 PepsiCo Inc.

      4. 6.4.4 Nestle

      5. 6.4.5 Otsuka Pharmaceutical Co. Ltd

      6. 6.4.6 FIJI Water Company LLC

      7. 6.4.7 Voss Water

      8. 6.4.8 National Beverage Corp.

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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