Market Share of Global Botanical Supplements Industry
The market studied is competitive, and the companies have adopted product innovation, strategic acquisitions, and expansions as their key strategies in order to expand their geographical presence and customer base. Some of the major companies offering botanical supplements includes Nature's Bounty Co, Himalaya Drug Company, Amway Corporation, GNC Holdings Inc., NOW Foods and others. Companies are mainly focusing on strengthening their presence as key players, by integrating their business operations across the value chain and through implementing marketing strategies such as personalized nutrition, new product launches, and others.
Botanical Supplements Market Leaders
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Nature's Bounty Co
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Himalaya Drug Company
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Amway Corporation
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GNC Holdings Inc.
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NOW Foods
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Dr. Willmar Schwabe GmbH & Co. KG (Nature's Way Products, LLC )
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Gaia Herbs, LLC
*Disclaimer: Major Players sorted in no particular order
