| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 2.39 Billion |
| Market Size (2030) | USD 3.05 Billion |
| CAGR (2025 - 2030) | 4.99 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players.webp "Body Scrub Market Major Players"){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Body Scrub Market Analysis
The Body Scrub Market size is estimated at USD 2.39 billion in 2025, and is expected to reach USD 3.05 billion by 2030, at a CAGR of 4.99% during the forecast period (2025-2030).
- A body scrub or body exfoliant, body gloss, or body polish is a skin-care product whose foremost function is to remove dead skin cells through exfoliation, cleanse the skin, and increase the body's blood circulation.
- The scrub market manufacturers do not always use natural ingredients, and their formulations might have chemical compounds in them. Sometimes, certain chemicals are too harsh for a particular skin type, and the consumer might face complications. Thus, this constraint will likely hamper the growth of chemical-based scrubs in the coming years.
- To tackle the adverse scenarios, the manufacturers are focusing on developing remedies with more natural, herbal, and organic ingredients. Moreover, the grain size of powder scrubs is being kept in mind so that intense scrubbing may not lead to redness and rashes.
- Additionally, with increasing awareness of personal hygiene among consumers, consumers prefer novel products that help maintain personal hygiene and clear skin. Products that claim to enhance skin profile are gaining importance in the market, resulting in numerous product launches. For instance, in June 2022, Plum BodyLovin's company operating in the market launched its new collection of body care products, including body scrubs. Plum BodyLovin' Minions Goin' Bananas Body Scrub is claimed to be manufactured from walnut powder, oat oil, and biodegradable cellulose beads that help maintain smooth and healthy skin.
Body Scrub Market Trends
Paraben Free Skin Care Products are Gaining Momentum
- The growing consumer desire to improve body appearance has changed the mindset of people. With the popularization of organic products, products with synthetic compounds like propylparaben and butylparaben are no longer considered safe for use. Though many skin-care markets still derive a significant share of sales from products with parabens and many other undesirable ingredients, the shift to paraben-free is highly noticeable, with increasing consumer preference for paraben-free and sulfate-free products.
- Moreover, these scrubs are often used for their additional advantages, such as imparting smoother texture and claiming to enhance moisture absorption by the skin, among other benefits. Manufacturers in the market are offering a variety of scrubs, such as lavender body scrubs, charcoal scrubs, coffee scrubs, and other natural-based scrubs, to attract consumers. Hence, products with paraben-free claims are gaining favor among consumers in the market.
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Asia Pacific Holds the Largest Market Share
- Consumers in the Asia Pacific market demonstrate a heavy inclination towards using skin care products, including the frequent use of scrubs, because of highly sensitive skin. The rising internet penetration in India and China, which accommodate a vast population, is the prime reason for the increasing e-commerce in the region. Coffee-based body scrubs are gaining importance in the market for their exfoliating and skin-nourishing functionality. Thus, coffee scrubs have been gaining popularity in the region in recent years due to their functionality. For instance, Mandy T, an Asian brand, uses caffeine from Arabic coffee granules to reinvigorate the skin.
- Moreover, brands operating in the region focus on expanding their portfolio to attract consumers with the benefits of using caffeinated products. For instance, in November 2022, mCaffeine brand operating in India launched its new coffee-based body scrub. Coffee body scrub with almonds and berries claims functions such as mild exfoliation, removal of dry tan and dead skin, and moisturization.
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Body Scrub Industry Overview
Scrubbing the body not only makes the skin look fresh, rejuvenated, and revitalized but also makes it appear vibrant and youthful, moisturizing the skin simultaneously. Owing to the dual-purpose fulfillment, manufacturers in the global market have introduced body scrubs in different dimensions ranging from scrubs for varied skin types to scrubs from different origins. Market leaders like The Body Shop, Lancome Paris, Procter & Gamble, L'Oréal, and Estée Lauder have been striving to establish and consolidate their positions in the scrub market.
Body Scrub Market Leaders
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Procter & Gamble
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The Estée Lauder Companies Inc.
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Johnson & Johnson Consumer Inc.
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The Body Shop International Limited,
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L'Oreal SA
- *Disclaimer: Major Players sorted in no particular order
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Body Scrub Market News
- August 2022: Saltair company launched its new body scrub product, KP Body scrub, in the United States. The body scrub uses 5% glycolic acid, volcanic sand, and microcrystalline cellulose to slough away dead surface skin. The body scrub claims to exfoliate and reduce the appearance of bumps and dry, rough patches.
- May 2022: Dollar General Company launched its new body scrub products under the Five Deep Breaths collection. The products in the collection claim no phthalates, parabens, TEA (Triethanolamine), or DEA (diethanolamine) ingredients. These products are claimed to be natural and manufactured from shea butter, jojoba oil, Vitamin E, aloe vera, bamboo extra, and olive oil.
- April 2022: Victoria's Secret & Co. launched its Victoria's Secret and PINK beauty products across the United States. The products are being offered by third-party e-commerce website Amazon. The products include body scrubs, among other products, in different flavors, namely coconut milk & rose, lavender & vanilla, and pomegranate & lotus.
Body Scrub Industry Segmentation
A body scrub is a skincare product designed to exfoliate the skin by removing dead skin cells, dirt, and oil from the skin's surface. Body scrubs can be made with various exfoliating particles, such as sugar, salt, coffee grounds, or crushed fruit pits, mixed with oils or other nourishing ingredients.
The global body scrub market has been segmented by product type into herbal, organic, and chemical-based scrubs. By form, body scrubs have been widely classified into powder, gel or liquid, and cream. Further, according to the skin type, they are differentiated into the ones made specifically for sensitive, normal, dry, and oily skin. The body scrub market is segmented by distribution channel into supermarkets/hypermarkets, independent retailers, convenience/grocery stores, online retail stores, and other distribution channels. Lastly, the report offers an analysis of major economies worldwide, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
The report offers the market sizes and forecasts in terms of value (USD million) for all the above segments.
| Product Type | Herbal | ||
| Organic | |||
| Chemical | |||
| Form | Powder | ||
| Gel or Liquid | |||
| Cream | |||
| Skin Type | Sensitive | ||
| Normal | |||
| Dry | |||
| Oily | |||
| Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience/Grocery Stores | |||
| Online Retail Stores | |||
| Other Distribution Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Spain | ||
| United Kingdom | |||
| Germany | |||
| France | |||
| Italy | |||
| Russia | |||
| Rest of Europe | |||
| Asia Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East and Africa | South Africa | ||
| Saudi Arabia | |||
| Rest of Middle East and Africa | |||
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Body Scrub Market Research FAQs
How big is the Body Scrub Market?
The Body Scrub Market size is expected to reach USD 2.39 billion in 2025 and grow at a CAGR of 4.99% to reach USD 3.05 billion by 2030.
What is the current Body Scrub Market size?
In 2025, the Body Scrub Market size is expected to reach USD 2.39 billion.
Who are the key players in Body Scrub Market?
Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Consumer Inc., The Body Shop International Limited, and L'Oreal SA are the major companies operating in the Body Scrub Market.
Which is the fastest growing region in Body Scrub Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Body Scrub Market?
In 2025, the Europe accounts for the largest market share in Body Scrub Market.
What years does this Body Scrub Market cover, and what was the market size in 2024?
In 2024, the Body Scrub Market size was estimated at USD 2.27 billion. The report covers the Body Scrub Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Body Scrub Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Body Scrub Industry Report
Statistics for the 2025 Body Scrub market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Body Scrub analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
