Market Trends of Body Contouring Devices Industry
Ultrasound Body Contouring Devices Segment is Expected to Hold a Major Share in the Medical Device Market
Radiofrequency (RF) devices noninvasively tighten and contour the skin and body with minimal downtime. RF devices can be categorized as monopolar, unipolar, bipolar, and multipolar based on the number of electrodes used and how the energy is delivered to the tissues beneath the skin. The segment growth is attributed to the advantage of radiofrequency (RF) devices over other devices and the initiative taken by key players for the development of the market.
For instance, according to an article published by the Multidisciplinary Digital Publishing Institute (MDPI) in August 2022, treatments to reduce abdominal adipose tissue with ultrasound, radiofrequency, or both techniques provided the desired cosmetic effect. Radiofrequency treatment was the most efficient modality since it produced a decorative long-term impact (lasting at least six months), reflected in reduced body weight, BMI, and waist circumference. Thus, the advantages associated with radiofrequency (RF) devices are expected to drive segmental growth.
Furthermore, market players are taking various strategic initiatives to meet the rising demand. For instance, in April 2022, Aesthetic Management Partners (AMP) signed an exclusive three-year agreement with Agnes Medical to market Agnes RF, a precision radiofrequency macro needling device. The partnership strengthens an ongoing relationship by making Aesthetic Management Partners the sole distributor in the United States after adding California as part of this new agreement.
Thus, owing to the factors above, the usage of radiofrequency devices is expected to grow significantly during the forecast period.
North America is Expected to Hold a Significant Share in the Body Contouring Devices Market
North America holds the most significant market share of body contouring devices due to the high population boom, high obesity prevalence, and high inclination towards aesthetic surgeries. For instance, according to an article published by BMC Health Services Research in March 2022, more than two-thirds of the post-bariatric population in the United States desire to have contouring surgeries. The availability of ambulatory surgical centers facilitated increased patient access to most elective surgeries by lowering costs, including abdominoplasty, which is principally (48.8%) performed in ambulatory surgical centers. This is likely to impact the market growth in the region positively.
Furthermore, the product launches by the key market players are expected to boost market growth. For instance, in July 2022, BTL, the authority in non-invasive body sculpting therapies, launched the new Edge Applicators. The device is designed to contour the curvy areas of the body better. Moreover, there has been an increased shift toward minimally invasive procedures in the United States as they have less pain and time after the procedures.
Hence, the market is expected to grow exponentially due to the abovementioned factors.
