Market Trends of Body Care Products Industry
This section covers the major market trends shaping the Body Care Products Market according to our research experts:
Consumers Inclination Towards Organic Products.
Consumers are more conscious about their health nowadays, therefore consumer preference is shifting towards natural and organic products due to increasing awareness regarding the adverse effects of chemicals used on the body. Thus, the demand for vegan and chemical-free products has increased tremendously in past few years. Moreover, there are several benefits associated with the usage of organic products as organic body lotions are made with all-natural ingredients and packed with a blend of minerals and vitamins, such as Vitamin E, which nourish the skin. It also contains other beneficial ingredients from natural sources, like shea butter and aloe vera which penetrate the skin to hydrate and rejuvenate, restoring damaged skin cells.
With the increasing demand for organic and herbal body care products, companies have started introducing organic body care products to cater to changing consumer preferences. For example, in 2022, Samisha Organic launched a new line of quality and affordable skincare products including organic body lotion and moisturizer. These newly-launched products are formulated with 100% natural ingredients and free from any harmful toxins and ingredients.
Asia-Pacific is the Fastest Growing Region
The growing demand for health and wellness products, owing to the rise in different skin disorders such as allergies, has contributed to the rise in demand for body care products in the region. Additionally, a growing desire among consumers to use body care products to improve their hygiene and personal upkeep has also driven the growth of this segment over the past few years.
Changes in lifestyle, penetration of foreign brands, positive effects of personal care on self-esteem and social interaction, and the gradual consumer shift toward mass to premium personal care brands are a few factors that are likely to propel the market growth of the Asia-Pacific region during the forecast period. Moreover, with the growing demand for organic ingredients, consumers across the region are inclined toward organic body care products, especially those formulated using Ayurvedic, botanical, and herbal ingredients, which are expected to drive market growth during the study period.
