Market Trends of Blueberry Extract Industry
This section covers the major market trends shaping the Blueberry Extract Market according to our research experts:
Mounting Trend of Healthy Snacking
The push for healthy living is the primary factor poised to drive the demand for health ingredients extract, like blueberries. Consumers today, prefer nutritional food to enhance overall health and wellbeing. Blueberries are also known for preventing cancer, as they contain vitamin C and vitamin A. Moreover, the various phytonutrients in blueberries function as powerful antioxidants that may help protect cells against damage from disease-linked free radicals. Thus, food and beverage manufacturers are increasingly incorporating healthy ingredients, like blueberry, in the form of powder, pieces in on-the-go snacks. However, increasing demand for snacks made using real fruits and vegetables is on the rise. Thus products, like blueberry fruit-based snacks, are gaining popularity among consumers across the globe.
North America Dominates the Market
North America region has the largest share in the blueberry extract market, followed by Europe. The United States dominates the market for blueberry extract, driven by the increased health and wellness consumers and growing demand for organic blueberry extracts. The growing demand of blueberry extract from Asia-Pacific offers a great opportunity to the market growth owing to the growing awareness among consumers regarding healthy and natural products, which in turn boosting the market in the region.
