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Biscuits Market Size (2024 - 2029)

The biscuits market is experiencing growth driven by consumer demand for convenient and healthy snacking options, particularly nutritious oat- and nut-based biscuits. The market's expansion is supported by the introduction of diverse flavors, shapes, and formulations, such as low-fat and gluten-free options, catering to health-conscious consumers. Sweet biscuits are notably the fastest-growing segment due to their appealing taste and health benefits. The trend towards on-the-go food products and the increasing popularity of fortified biscuits are also significant contributors to market growth. Additionally, companies are leveraging in-store promotions and expanding online sales channels to enhance market reach and consumer engagement.

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Market Size of Biscuits Industry

Biscuits Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 132.43 Billion
Market Size (2029) USD 169.10 Billion
CAGR (2024 - 2029) 5.01 %
Fastest Growing Market South America
Largest Market Europe
Market Concentration Low

Major Players

Biscuits Market Major Players

*Disclaimer: Major Players sorted in no particular order

Biscuits Market Analysis

The Biscuits Market size is estimated at USD 132.43 billion in 2024, and is expected to reach USD 169.10 billion by 2029, growing at a CAGR of 5.01% during the forecast period (2024-2029).

Consumers' preference for convenient, healthy snacking options drives the demand for nutritious oat- and nut-based biscuits. Market players are introducing biscuits in different flavors, shapes, and creams targeted toward children. For instance, in April 2022, Koobi launched the 5D Fun Chocolate and Milk Biscuits in Malaysia. These animal-shaped biscuits, available in chocolate and milk flavors, aid in children's learning and cognitive capacities. Additionally, the recent trend of on-the-go food products has become a significant factor driving the market. This trend is one of the essential considerations for customers when purchasing food products. In addition, frequent launches of new formulations in the primary outcome, such as low-fat, gluten-free, low-carb, organic, and high-fiber biscuits, to attract consumers are expected to fuel the market growth.

Regarding segmentation by type, sweet biscuits are the fastest-growing sub-segment owing to their taste and incorporation of healthy ingredients. Moreover, fortified biscuit products infused and replaced with oats, millet, and other nutritional ingredients instead of wheat are gaining popularity in the market. This is mainly due to the increasing prevalence of chronic diseases such as diabetes, hypertension, and other digestive troubles that can be reduced with proper diet.

Companies actively participate in in-store promotions, emphasizing new product development and marketing communications. These promotions, such as extra-value packs or buy one, get one free deal, primarily aim to help consumers save money. Moreover, online sales of biscuit products are rapidly growing in terms of distribution channels, attracting numerous vertical specialists like Amazon, Walmart, Carrefour, and others who are capitalizing on the increasing e-retail trend.

Biscuits Industry Segmentation

Biscuits are flour-based baked food products, typically hard, flat, and unleavened.

The biscuit market is segmented by type, distribution channel, and geography. By type, the market is segmented into crackers and savory biscuits and sweet biscuits. Crackers and savory biscuits are further sub-segmented into plain crackers and flavored crackers. On the other hand, sweet biscuits are further sub-segmented into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments

Type
Crackers and Savory Biscuits
Plain Crackers
Flavored Crackers
Sweet Biscuits
Plain Biscuits
Cookies
Sandwich Biscuits
Chocolate-coated Biscuits
Other Sweet Biscuits
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Pakistan
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Biscuits Market Size Summary

The biscuits market is experiencing significant growth, driven by consumer demand for convenient and healthy snacking options. The introduction of nutritious oat- and nut-based biscuits, along with innovative flavors and shapes, is attracting a diverse consumer base, particularly children. The trend towards on-the-go food products is also contributing to market expansion, as consumers seek quick and easy snack solutions. The market is seeing a surge in new product formulations, including low-fat, gluten-free, and organic biscuits, which cater to health-conscious consumers. Sweet biscuits are emerging as the fastest-growing sub-segment, with fortified products gaining popularity due to their health benefits. The increasing prevalence of chronic diseases is prompting consumers to opt for biscuits infused with nutritional ingredients, further fueling market growth.

The global biscuits market is highly competitive and fragmented, with numerous players vying for market share. Major companies are focusing on product innovation and diversification to meet evolving consumer preferences. The rise of clean-label and gluten-free products is reshaping the market, as consumers increasingly seek products with natural ingredients and no artificial additives. Online sales channels are rapidly expanding, with e-retailers like Amazon and Walmart capitalizing on the growing trend. The market is characterized by intense competition, with key players such as Yıldız Holding Inc., Mondelez International Inc., ITC Limited, and Britannia Industries Limited leading the charge. These companies are continuously launching new variants and flavors to cater to diverse consumer tastes, ensuring their strong presence in the market.

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Biscuits Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Innovation In Flavors And Ingredients

      2. 1.1.2 Inclination Towards Fortified Biscuits

    2. 1.2 Market Restraints

      1. 1.2.1 Popularity Of Healthy Snacking And Other Alternatives

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Crackers and Savory Biscuits

        1. 2.1.1.1 Plain Crackers

        2. 2.1.1.2 Flavored Crackers

      2. 2.1.2 Sweet Biscuits

        1. 2.1.2.1 Plain Biscuits

        2. 2.1.2.2 Cookies

        3. 2.1.2.3 Sandwich Biscuits

        4. 2.1.2.4 Chocolate-coated Biscuits

        5. 2.1.2.5 Other Sweet Biscuits

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialist Retailers

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 United Kingdom

        2. 2.3.2.2 Germany

        3. 2.3.2.3 Spain

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Pakistan

        6. 2.3.3.6 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle East and Africa

Biscuits Market Size FAQs

The Biscuits Market size is expected to reach USD 132.43 billion in 2024 and grow at a CAGR of 5.01% to reach USD 169.10 billion by 2029.

In 2024, the Biscuits Market size is expected to reach USD 132.43 billion.

Biscuits Market Report Snapshots

Biscuits Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)