Biscuits Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 139.06 Billion |
| Market Size (2030) | USD 177.57 Billion |
| CAGR (2025 - 2030) | 5.01 % |
| Fastest Growing Market | South America |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players.webp "Biscuits Market Major Players"){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Biscuits Market Analysis
The Biscuits Market size is estimated at USD 139.06 billion in 2025, and is expected to reach USD 177.57 billion by 2030, at a CAGR of 5.01% during the forecast period (2025-2030).
Consumers' preference for convenient, healthy snacking options drives the demand for nutritious oat- and nut-based biscuits. Market players are introducing biscuits in different flavors, shapes, and creams targeted toward children. For instance, in April 2022, Koobi launched the 5D Fun Chocolate and Milk Biscuits in Malaysia. These animal-shaped biscuits, available in chocolate and milk flavors, aid in children's learning and cognitive capacities. Additionally, the recent trend of on-the-go food products has become a significant factor driving the market. This trend is one of the essential considerations for customers when purchasing food products. In addition, frequent launches of new formulations in the primary outcome, such as low-fat, gluten-free, low-carb, organic, and high-fiber biscuits, to attract consumers are expected to fuel the market growth.
Regarding segmentation by type, sweet biscuits are the fastest-growing sub-segment owing to their taste and incorporation of healthy ingredients. Moreover, fortified biscuit products infused and replaced with oats, millet, and other nutritional ingredients instead of wheat are gaining popularity in the market. This is mainly due to the increasing prevalence of chronic diseases such as diabetes, hypertension, and other digestive troubles that can be reduced with proper diet.
Companies actively participate in in-store promotions, emphasizing new product development and marketing communications. These promotions, such as extra-value packs or buy one, get one free deal, primarily aim to help consumers save money. Moreover, online sales of biscuit products are rapidly growing in terms of distribution channels, attracting numerous vertical specialists like Amazon, Walmart, Carrefour, and others who are capitalizing on the increasing e-retail trend.
Biscuits Market Trends
Inclination Towards Clean Label and Gluten-Free Products
The demand for clean-label and gluten-free processed food products, such as biscuits, cookies, crackers, and scones, has risen considerably in recent years globally. One of the primary reasons people prefer gluten-free products is the prevalence of celiac disease in many regions. Considering the trend, market players are focused on producing high-fiber, low-calorie, and gluten-free products. Over the years, product launches with label claims like "no artificial additives," "non-GMO," and "reduced sugar" have quietly benefited customers. The growing interest in natural sweeteners like stevia and monk fruit, natural colors like spirulina, elderberry, and beetroot, and thickeners like tragacanth and gellan gum fuel the clean-label movement. In addition, rising consumer demand for nutritious, clean-label products results in market growth. For instance, in 2022, Mondelēz International, Inc. continued its strong track record of offering consumers a wide range of snacking options by reformulating products low in fat, salt, or sugar (HFSS).
Europe Holds the Largest Market Share
The market is driven by consumers' rising demand for convenient snacking options with healthy ingredients. A diverse range of new products, including healthy biscuits, thins, free-from options, and breakfast biscuits, continuously enter the market, bolstering the demand for biscuits in the region. Biscuits infused with nuts, seeds, dried fruits, and other nutrition-based ingredients are gaining traction as healthy alternatives for conventional biscuits. Consumers tend to be attracted to these ingredients as most prefer more nutritious options, resulting in significant market growth. Moreover, new players are entering the market, and hence, competition is getting intense among major players. As a result, manufacturers focus on launching innovative products to uphold their position in the market. For instance, in January 2022, the renowned French biscuit brand 'Lu' introduced four new varieties—Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron—in the United Kingdom. Furthermore, some brands are capitalizing on the role of shaped biscuits for children, creating biscuits that can serve as a creative outlet as well as educational experiences, such as the 'Coole Kekse' vehicle and traffic sign-shaped biscuits from the German discount retailer Aldi.
Biscuits Industry Overview
The global biscuits market is highly fragmented in nature, with various players operating in the market. Competition is intense among key players, with virtually no entry barriers due to the high penetration of the products. Many premium, functional biscuits have hit the market, giving the market leaders a run for their money. Major players are focusing on introducing new product offerings in the market to cater to the interests of consumers' tastes and preferences. Some major players operating in the market are Yildiz Holding Inc., Mondelez International Inc., ITC Limited, Parle Products Private Limited, and Britannia Industries Limited. Since biscuits have a significant role in the bakery and snacks market, top companies deliver various flavors and variants of biscuits to satisfy consumers' taste demands.
Biscuits Market Leaders
-
Yıldız Holding Inc.
-
Mondelēz International, Inc.
-
ITC Limited
-
Britannia Industries Limited
-
Parle Products Private Limited
*Disclaimer: Major Players sorted in no particular order
Biscuits Market News
- January 2024: The Cheez-It brand introduced its latest offering, the Cheez-It Extra Crunchy crackers, available in two enticing flavors: Crunchy Bold Cheddar and Crunchy Sharp White Cheddar.
- January 2024: ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, unveiled its latest product: the Sunfeast Farmlite Digestive Biscuit Family Pack, in eco-friendly 100% outer paper bag packaging.
- January 2024: Mondelēz International unveiled three new cookie flavors under its Oreo brand: Oreo Gluten-Free Golden, Oreo Peanut Butter Cakesters, and Oreo Black & White cookies.
Biscuits Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Innovation In Flavors And Ingredients
4.1.2 Inclination Towards Fortified Biscuits
4.2 Market Restraints
4.2.1 Popularity Of Healthy Snacking And Other Alternatives
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Type
5.1.1 Crackers and Savory Biscuits
5.1.1.1 Plain Crackers
5.1.1.2 Flavored Crackers
5.1.2 Sweet Biscuits
5.1.2.1 Plain Biscuits
5.1.2.2 Cookies
5.1.2.3 Sandwich Biscuits
5.1.2.4 Chocolate-coated Biscuits
5.1.2.5 Other Sweet Biscuits
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 Germany
5.3.2.3 Spain
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Pakistan
5.3.3.6 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mondelēz International Inc.
6.3.2 ITC Limited
6.3.3 Britannia Industries Limited
6.3.4 Walkers Shortbread Ltd
6.3.5 Parle Products Pvt. Ltd
6.3.6 Ferrero International SA (Burton’s Biscuit Company)
6.3.7 Yildiz Holding Inc.
6.3.8 Bahlsen GmbH & Co. KG
6.3.9 Grupo Bimbo, S.A.B. de C.V.
6.3.10 Kellanova
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Biscuits Industry Segmentation
Biscuits are flour-based baked food products, typically hard, flat, and unleavened.
The biscuit market is segmented by type, distribution channel, and geography. By type, the market is segmented into crackers and savory biscuits and sweet biscuits. Crackers and savory biscuits are further sub-segmented into plain crackers and flavored crackers. On the other hand, sweet biscuits are further sub-segmented into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments
| Type | |||||||
| |||||||
|
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
| |||||||||
| |||||||||
| |||||||||
| |||||||||
|
Biscuits Market Research Faqs
How big is the Biscuits Market?
The Biscuits Market size is expected to reach USD 139.06 billion in 2025 and grow at a CAGR of 5.01% to reach USD 177.57 billion by 2030.
What is the current Biscuits Market size?
In 2025, the Biscuits Market size is expected to reach USD 139.06 billion.
Who are the key players in Biscuits Market?
Yıldız Holding Inc., Mondelēz International, Inc., ITC Limited, Britannia Industries Limited and Parle Products Private Limited are the major companies operating in the Biscuits Market.
Which is the fastest growing region in Biscuits Market?
South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Biscuits Market?
In 2025, the Europe accounts for the largest market share in Biscuits Market.
What years does this Biscuits Market cover, and what was the market size in 2024?
In 2024, the Biscuits Market size was estimated at USD 132.09 billion. The report covers the Biscuits Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Biscuits Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Biscuits Industry Report
The global biscuits market is thriving, driven by dynamic consumer preferences for convenience snacking and a diverse array of flavors. The market encompasses a variety of product types, including crackers, savory and sweet biscuits, with further variations such as plain crackers, flavored crackers, cookies, sandwich biscuits, and chocolate-coated biscuits. The primary ingredients like wheat, oats, and millets cater to various dietary requirements. Key distribution channels include supermarkets and hypermarkets, noted for their diverse product offerings, while online stores are becoming increasingly popular due to their convenience and broad selection. Additionally, packaging innovations such as pouches, jars, and boxes are critical as they ensure product longevity and appeal. The market is also seeing growth in health-conscious offerings like gluten-free and organic biscuits. Overall, continuous product innovation and strategic distribution network expansions are essential for meeting consumer demands and enhancing market accessibility and visibility. For in-depth analysis and market forecasts, a report by Mordor Intelligence™ offers a detailed overview. Get a sample of this industry analysis as a free report PDF download.
Biscuits Market Report Snapshots
