Benelux Foodservice Market Trends

Consumers maintain strong attention to new international food and consumption trends as their exposure to foreign food cultures expands. Due to the rapid economic expansion across the countries, many foreign operators are entering the foodservice sector of Benelux. For instance, in 2021, Costa Coffee Europe's largest coffee chain entered the Belgian market, introducing a premium self-service coffee concept designed for hospitality venues.

In recent years, international fast-food restaurants have been marked by large-scale growth across the region due to increasing western influence that gave rise to fast food culture in the region, which is anticipated to undergo further growth over the coming years. Also, fast-food brands understand the needs of local customers and, especially, the culinary culture of key countries in order to design the right menu that reflects a balance between international cuisine and local tastes. Therefore, owing to this factor, various fast-food companies are making efforts to expand their product portfolio. For instance, in 2021, Dominos introduced the Cal'z sandwich in Belgium. Domino's Pizza's Cal'z is a variant of the popular Pizza Calzone.