| Study Period | 2021 - 2030 |
| Market Size (2025) | USD 269.56 Billion |
| Market Size (2030) | USD 329.85 Billion |
| CAGR (2025 - 2030) | 4.12 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Behavioral Rehabilitation Market Analysis
The Behavioral Rehabilitation Market size is estimated at USD 269.56 billion in 2025, and is expected to reach USD 329.85 billion by 2030, at a CAGR of 4.12% during the forecast period (2025-2030).
The COVID-19 pandemic had a significant impact on the Behavioral Rehabilitation Market. With the sudden hike in the number of COVID-19 cases and increased fear among the general population, there was a growing trend in Behavioral Health issues like anxiety and stress. For instance, according to the scientific brief released by World Health Organization (WHO) in March 2022, the global prevalence of anxiety and sadness soared by a staggering 25% in the first year of the COVID-19 pandemic. The brief also discusses who has been most affected by the pandemic and outlines the impact of the pandemic on the availability of Mental Health Treatment, as well as how this has changed over time. Additionally, in September, the American federal government provided about USD 8 billion in COVID-19 relief funds for Behavioral Health, primarily through grant programs that can serve those at higher risk. Hence, with such initiatives and the increasing prevalence of mental disorders, it was observed that the COVID-19 pandemic had a significant impact on the Behavioral Health Industry Trends. Additionally, it is observed that the COVID-19 pandemic augmented awareness about Behavioral Health, which is believed to propel the Behavioral Therapy Market growth during the forecast period.
Some of the key factors propelling the growth of the Behavioral Health Industry include the growing prevalence and availability of therapies for Behavioral Rehabilitation, the advent of online counseling, increasing preferences for partial hospitalization programs (PHP), and rising government initiatives.
Furthermore, as per the report published by Parkinson's Canada in November 2021, more than 100,000 Canadians live with Parkinson's, and more than 25 people are diagnosed with Parkinson's disease every day. These patients often require Rehabilitation Services and Cognitive Rehabilitation to manage symptoms and improve quality of life. As per the report published by the Government of Canada in April 2022, more than 90,000 individuals, age 40 and older, are currently living with Parkinson's in Canada, which includes Parkinson's disease and conditions with similar symptoms.
Additionally, according to the survey from the American Psychological Association published in February 2021, around 84% of individuals in the survey reported experiencing at least one stress-related emotion, which includes anxiety (47%), sorrow (44%), and anger (39%) were the most common emotions. Hence, with the high prevalence of issues associated with Mental Health, the Mental Health Treatment Market is expected to witness strong growth in the coming years.
However, lack of awareness, reimbursement issues, and social stigma of Behavioral Disorders, especially in developing countries, are some of the key factors restraining the growth of the Behavioral Health Market across the world.
Behavioral Rehabilitation Market Trends
Anxiety Disorder Expected to Hold a Significant Share of the Behavioral Rehabilitation Market During the Forecast Period
Anxiety disorders are one of the most common types of mental disorders. Their emotional symptoms may include feelings of apprehension or dread, feeling tense or jumpy, restlessness or irritability, anticipating the worst, and being watchful for signs of danger. Factors such as the growing prevalence and availability of therapies for Behavioral Therapy and rising concerns about health are expected to boost the growth of the Mental Health Treatment Market. Anxiety disorders are curable, and several effective Behavioral Interventions are available. Treatment helps most people suffering from anxiety disorders lead normal and productive lives. This factor is leading to increased demand for Psychological Rehabilitation options.
The prevalence of anxiety disorders is increasing across the world. According to Mental Health America's October 2021 State of Mental Health in America report, in the United States, 23.7% of people were living with a Mental Health condition which was a significant increase as compared to previous years. The report also stated that the number of people reporting signs of anxiety and depression since the COVID-19 outbreak reached an all-time high in the years 2020 and 2021. The massive increase in the number of people suffering from anxiety and Mental Health disorders is expected to boost the Mental Health Treatment Market's growth.
Additionally, the increasing number of product launches is expected to drive the market. For instance, in July 2021, Happify Health launched a transdiagnostic prescription digital therapeutic called Ensemble, which is used to treat patients with major depressive disorder (MDD) and generalized anxiety disorder (GAD). Thus, these factors are expected to boost the anxiety disorder segment significantly, contributing to the Behavioral Health Industry Trends.
Understand The Key Trends Shaping This Market
Download PDF
North America Expected to Hold a Major Share of the Market During the Forecast Period
North America is the largest Behavioral Rehabilitation Market globally, with the United States occupying the major share.
Developed countries, including the United States and Canada, have witnessed the opening of many mental health rehabilitation centers and Rehabilitation Facilities over the past decade, owing to the rising number of people suffering from Behavioral Health issues. For instance, according to the CDC data published in November 2022, about 31.7% of US adults experienced mental illness in October 2022. The data also stated that 1 in 5 US adults experience mental illness each year. Synchronizing physical and Behavioral patient data into one record and delivering integrated care represents an opportunity for providers to catalyze better health outcomes for patients and communities.
Moreover, the market players are focusing on new launches in the Behavioral Health Market. For instance, in July 2021, Happify Inc. announced the availability of Ensemble, a transdiagnostic prescription digital therapeutic for the treatment of patients 22 years of age and older with major depressive disorder (MDD) or generalized anxiety disorder (GAD). Hence, with the launch of such therapeutics for mental disorders, the Behavioral Therapy Market is believed to witness strong growth in the United States.
Furthermore, there have been increasing initiatives taken by the US government to create awareness about mental health and manage the same in the country. For instance, in August 2021, the United States Tennis Association (USTA), the national governing body for tennis, launched a mental health initiative to support the players. Therefore, favorable government initiatives are fueling the growth of the Behavioral Health Industry Trends in the region. The Affordable Care Act includes Behavioral Health as essential health benefits, which helps cover the major part of the treatments. Thus, such factors are boosting the market's growth.
Get Analysis on Important Geographic Markets
Download PDF
Behavioral Rehabilitation Industry Overview
The Behavioral Rehabilitation Market is slightly consolidated with a few major players. Currently, many companies in the Behavioral Health Industry are focusing on developing and introducing novel products and services into the market, which are easily affordable and accessible. They are also entering strategic collaborations and partnerships to enhance their market positions. Some of the key Behavioral Health Companies in the market are Acadia Healthcare, AAC Holdings Inc., Behavioural Health Group, Aurora Behavioural Health System, and Promises Behavioural Health.
Behavioral Rehabilitation Market Leaders
-
Acadia Healthcare
-
Behavioral Health Group (BHG)
-
Aurora Behavioral Health System
-
Promises Behavioral Health
-
AAC Holdings Inc.
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competitors?
Download PDF
Behavioral Rehabilitation Market News
- Oct 2022: Biden-Harris Administration announced that it received around USD 300 million in funding for new and existing Certified Community Behavioral Health Clinics.
- Oct 2022: The Government of India announced that it would be launching a National Tele-Health program for mental health.
- Mar 2021: Acadia Healthcare Company Inc. announced a joint venture with Lutheran Health Network of Indiana LLC, one of Indiana's premier integrated healthcare delivery systems.
Behavioral Rehabilitation Industry Segmentation
As per the scope of the study, behavioral health is the scientific study of emotions, behaviors, and biology relating to a person's mental well-being, their ability to function in everyday life, and their concept of self. Behavioral health is the preferred term for mental health. The Behavioral Rehabilitation Market is Segmented by Type of Behavioral Disorder (Anxiety Disorder, Mood Disorder, Substance Abuse Disorder, Personality Disorder, and Attention Deficit Disorder), Healthcare Setting (Outpatient Behavioral Rehabilitation, Inpatient Behavioral Rehabilitation, and Residential Behavioral Rehabilitation), Treatment Method (Counselling, Medication, Support Services, and Other Treatment Methods), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value (in USD million) for the above segments.
| Type of Behavioral Disorder | Anxiety Disorder | ||
| Mood Disorder | |||
| Substance Abuse Disorder | |||
| Personality Disorder | |||
| Attention Deficit Disorder | |||
| Healthcare Setting | Outpatient Behavioral Rehabilitation | ||
| Inpatient Behavioral Rehabilitation | |||
| Residential Behavioral Rehabilitation | |||
| Treatment Method | Counselling | ||
| Medication | |||
| Support Services | |||
| Other Treatment Methods | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Middle-East and Africa | GCC | ||
| South Africa | |||
| Rest of Middle-East and Africa | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
Need A Different Region or Segment?
Customize Now
Behavioral Rehabilitation Market Research FAQs
How big is the Behavioral Rehabilitation Market?
The Behavioral Rehabilitation Market size is expected to reach USD 269.56 billion in 2025 and grow at a CAGR of 4.12% to reach USD 329.85 billion by 2030.
What is the current Behavioral Rehabilitation Market size?
In 2025, the Behavioral Rehabilitation Market size is expected to reach USD 269.56 billion.
Who are the key players in Behavioral Rehabilitation Market?
Acadia Healthcare, Behavioral Health Group (BHG), Aurora Behavioral Health System, Promises Behavioral Health and AAC Holdings Inc. are the major companies operating in the Behavioral Rehabilitation Market.
Which is the fastest growing region in Behavioral Rehabilitation Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Behavioral Rehabilitation Market?
In 2025, the North America accounts for the largest market share in Behavioral Rehabilitation Market.
What years does this Behavioral Rehabilitation Market cover, and what was the market size in 2024?
In 2024, the Behavioral Rehabilitation Market size was estimated at USD 258.45 billion. The report covers the Behavioral Rehabilitation Market historical market size for years: 2021, 2022, 2023 and 2024. The report also forecasts the Behavioral Rehabilitation Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Behavioral Rehabilitation Industry Report
The Behavioral Rehabilitation Market report provides a comprehensive industry overview and market analysis, segmented by type of behavioral disorder, healthcare setting, treatment method, and geography. The report covers various disorders including anxiety, mood, substance abuse, personality, and attention deficit disorders. It examines different healthcare settings such as outpatient, inpatient, and residential rehabilitation, and explores treatment methods like counseling, medication, and support services.
The market research highlights the market growth and market trends, with a detailed market forecast and market segmentation. The industry report offers insights into market value and market size, providing an in-depth market review and market outlook. Industry statistics and industry information are included to give a clear picture of the current market scenario.
The report also features market leaders and industry sales, providing valuable market data and industry trends. The industry research includes a historical overview and a market forecast outlook. The report example and report PDF are available for further reference, offering a detailed look at the industry outlook and market predictions.
In summary, this market report is essential for understanding the behavioral rehabilitation market, offering detailed industry analysis and market segmentation. The market analysis covers all relevant aspects, ensuring a thorough understanding of market growth, industry size, and market value. The report is a valuable resource for research companies looking to gain insights into market data and industry trends.
