Who are the key players in Beer Market?

Carlsberg Group, Anheuser-Busch InBev, Heineken N.V., The Boston Beer Company and Constellation Brands are the major companies operating in the Beer Market. Read More

Which is the fastest growing region in Beer Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Beer Market?

In 2024, the North America accounts for the largest market share in Beer Market. Read More

What years does this Beer Market cover, and what was the market size in 2023?

In 2023, the Beer Market size was estimated at USD 690.06 million. The report covers the Beer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Beer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

What are the key factors driving the Beer Market?

The key factors driving the Beer Market are a) Increasing breweries experimenting with new ingredients, styles, and brewing techniques b) Effective campaigns, brand storytelling foster loyalty and customer engagement Read More

Beer Market Size

Market Size of Beer Industry

Study Period	2019 - 2029
Market Size (2024)	USD 724.55 Million
Market Size (2029)	USD 914.21 Million
CAGR (2024 - 2029)	4.76 %
Fastest Growing Market	Asia Pacific
Largest Market	North America
Market Concentration	Low
Major Players *Disclaimer: Major Players sorted in no particular order

Beer Market Analysis

The Beer Market size is estimated at USD 724.55 million in 2024, and is expected to reach USD 914.21 million by 2029, growing at a CAGR of 4.76% during the forecast period (2024-2029).

Beer holds a prominent share in the market for alcoholic beverages. Beer already has significant popularity among millennials and Gen Z due to its diverse formulations and flavor offerings. Over the medium term, changing lifestyles, the increasing consumption rate of alcoholic drinks, rapid urbanization, and high disposable incomes are expected to support the global beer market. Additionally, introducing new ingredients combining fruity and tart flavors in craft beers has increased its appeal among millennials.
The wide availability of beer brands and products in the market and the continued strength of well-positioned beer companies have been significant positive factors for the beer industry. For instance, as one of the fastest-growing brands in the world, Bira 91 has built a diverse portfolio of beers, one for every occasion, and aims to drive the global shift in beer toward more color and flavor. With such strategies, the brand is focused on offering its products for every occasion to expand its sales.
Consequently, consumers' inclination toward low alcohol, by volume, has significantly driven the beer market share. The increased health awareness among people and the promoted inclusion of functional and natural ingredients provides more significant opportunities for the premium beer market, leaving beer companies with new opportunities to cater. Therefore, seeking massive potential in the premium category, the leading players operating in the global beer market are tapping into the category.
For instance, In September 2022, United Breweries Ltd., a part of Amsterdam-based Heineken Group, launched Heineken Silver to expand its portfolio in the premium beer category in India. Natural ingredients such as A-yeast and pure malt are used in brewing Heineken Silver by seasoned master brewers. Such developments, coupled with increasing consumption and inclination towards sophisticated beer options, are expected to support and drive the market growth during the forecast period.

Beer Industry Segmentation

Beer is an alcoholic drink made from yeast-fermented malt and flavored with hops. The beer market is segmented by type, category, distribution channel, and geography.

The global beer market share is segmented based on type into lager, ale, and other product types. The market is segmented into standard and premium beer based on categories and beer market share by brand is also provided. The distribution channel segment of the beer market includes on-trade and off-trade channels. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

For each segment, the beer market size and forecasts have been done based on the value in USD.

By Product Type
		Lager
		Ale
		Other Product Types

By Category
		Standard Beer
		Premium Beer

By Distribution Channel
		On-trade Channels
		Off-trade Channels

By Geography

North America
	United States
	Canada
	Mexico
	Rest of North America

Europe
	United Kingdom
	Germany
	Spain
	France
	Italy
	Russia
	Rest of Europe

Asia-Pacific
	China
	Japan
	India
	Australia
	Rest of Asia-Pacific

South America
	Brazil
	Argentina
	Rest of South America

Middle East and Africa
	United Arab Emirates
	South Africa
	Rest of Middle East and Africa

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Beer Market Size Summary

The global beer market is poised for steady growth, driven by evolving consumer preferences and lifestyle changes. Beer maintains a significant position within the alcoholic beverages sector, particularly appealing to millennials and Gen Z due to its diverse flavors and formulations. Factors such as rapid urbanization, increased disposable incomes, and a shift towards low-alcohol options are contributing to the market's expansion. The introduction of innovative ingredients and flavors in craft beers has further enhanced their appeal, encouraging consumers to explore new taste experiences. Companies like Bira 91 are capitalizing on this trend by offering a wide range of beer options for various occasions, thereby strengthening their market presence. The premium beer segment is also gaining traction, with major players like United Breweries Ltd. expanding their portfolios to include products like Heineken Silver, which features natural ingredients and sophisticated brewing techniques.

In regions such as the United States, the beer market is experiencing robust growth, fueled by the rise of brewpubs, microbreweries, and taprooms. These establishments are driving the popularity of craft beer, as consumers increasingly seek variety and unique flavors. The market is also witnessing a surge in demand for low-alcohol and non-alcoholic beverages, reflecting a broader trend towards health-conscious consumption. This shift is supported by the availability of a diverse product portfolio that caters to varying consumer preferences. Major industry players, including Anheuser-Busch InBev, Heineken, and Carlsberg Group, are actively engaging in product innovations and strategic expansions to capture a larger market share. These companies are leveraging partnerships, marketing campaigns, and new product launches to enhance their offerings and meet the evolving demands of consumers worldwide.

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Beer Market Size - Table of Contents

1. MARKET DYNAMICS
1. 1.1 Market Drivers
  1. 1.1.1 Growing preference for low alcoholic beer by volume (abv) or non-alcoholic beers
  2. 1.1.2 Rising number of breweries leading to high prominence of craft beer
2. 1.2 Market Restraints
  1. 1.2.1 Demand for other alcoholic beverages
3. 1.3 Porter's Five Forces Analysis
  1. 1.3.1 Threat of New Entrants
  2. 1.3.2 Bargaining Power of Buyers/Consumers
  3. 1.3.3 Bargaining Power of Suppliers
  4. 1.3.4 Threat of Substitute Products
  5. 1.3.5 Intensity of Competitive Rivalry
2. MARKET SEGMENTATION
1. 2.1 By Product Type
  1. 2.1.1 Lager
  2. 2.1.2 Ale
  3. 2.1.3 Other Product Types
2. 2.2 By Category
  1. 2.2.1 Standard Beer
  2. 2.2.2 Premium Beer
3. 2.3 By Distribution Channel
  1. 2.3.1 On-trade Channels
  2. 2.3.2 Off-trade Channels
4. 2.4 By Geography
  1. 2.4.1 North America
    1. 2.4.1.1 United States
    2. 2.4.1.2 Canada
    3. 2.4.1.3 Mexico
    4. 2.4.1.4 Rest of North America
  2. 2.4.2 Europe
    1. 2.4.2.1 United Kingdom
    2. 2.4.2.2 Germany
    3. 2.4.2.3 Spain
    4. 2.4.2.4 France
    5. 2.4.2.5 Italy
    6. 2.4.2.6 Russia
    7. 2.4.2.7 Rest of Europe
  3. 2.4.3 Asia-Pacific
    1. 2.4.3.1 China
    2. 2.4.3.2 Japan
    3. 2.4.3.3 India
    4. 2.4.3.4 Australia
    5. 2.4.3.5 Rest of Asia-Pacific
  4. 2.4.4 South America
    1. 2.4.4.1 Brazil
    2. 2.4.4.2 Argentina
    3. 2.4.4.3 Rest of South America
  5. 2.4.5 Middle East and Africa
    1. 2.4.5.1 United Arab Emirates
    2. 2.4.5.2 South Africa
    3. 2.4.5.3 Rest of Middle East and Africa