Batter and Breader Premixes Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.80 Billion |
| Market Size (2029) | USD 3.79 Billion |
| CAGR (2024 - 2029) | 6.30 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Batter and Breader Premixes Market Analysis
The Batter And Breader Premixes Market size is estimated at USD 2.80 billion in 2024, and is expected to reach USD 3.79 billion by 2029, growing at a CAGR of 6.30% during the forecast period (2024-2029).
The primary factor driving the growth of the batter and breader premixes market is the increasing inclination of consumers toward convenience foods, including processed meat and seafood. The growing trend of fast food culture among the youth has also contributed to the growth of the market. These premixes are used in restaurants to improve food presentation by preventing cracks, splits, and fall-offs. Furthermore, rising consumer demand for nutritious, low-calorie, organic, and gluten-free ingredients is propelling the breader premixes market participants to add more nutritional content to their products. Consumers are increasingly concerned about the quality and safety of their food and are willing to pay a premium for high-quality products. Batter and breader premixes can help manufacturers meet these expectations by ensuring consistent product quality and safety.
Additionally, growing consumer preference toward processed meat and seafood has resulted in increasing demand for ready-to-cook (RTC) food, which has, in turn, boosted the need for batter and breader premixes. Busy lifestyles and increasing time constraints have led consumers to prefer RTC food products, which are easy to prepare and require less cooking time. Additionally, batter and breader premixes are key ingredients in many RTC food products, such as chicken nuggets, fish sticks, and onion rings. Manufacturers can customize premix formulations to create coatings with unique flavor profiles, allowing them to introduce products that stand out in a competitive market. Whether it is introducing new spice blends, incorporating herbs, or experimenting with regional specialties, batter and breader premixes serve as a canvas for culinary innovation.
Batter and Breader Premixes Market Trends
Rising Demand for Adhesion Batters Driving the Market
Adhesion batter is used to stick crumbs and breading on a food product. It is made from starch and is characterized by its high solid content and low viscosity. The adhesion batter binds the outer layers of coating to the food product by creating a cohesive layer between them. It aids in controlling the pick-up of breading, which reduces crumb fall-off and prevents surface voids. Adhesion batter plays an important part in overall coating systems. It ensures that the outer coatings are well adhered to the product during reheating and other food processing activities. Such benefits offered by adhesion batter are expected to drive demand in this segment during the forecast period. According to the annual report of Yum! Brands, in 2023, there were 29,900 KFC restaurant franchise establishments in the United States.
Moreover, adhesion batters enhance the appearance of food products, making them light, crispy, and flavorful. Additionally, batter and breader premixes add flavor, texture, and color to meat products while improving the cooking process. The increasing Asian-American population has led to a rise in the consumption of rice flour as an alternative to wheat flour in traditional batter formulations, thereby driving the growth of the adhesion batters segment. Rice flour batters are widely used as adhesion batter for chicken drumsticks. The expansion of quick-service restaurants (QSRs) is a significant factor propelling the batter and breader premixes market. QSRs rely on consistency and efficiency in their food preparation processes, and batter and breader premixes provide a standardized solution that ensures uniformity in taste and texture, essential for maintaining the quality standards that QSRs promise their customers. All of these factors contribute to the global growth of the batter and breader premixes market.
North America Holds the Largest Market Share
The demand for batter and breader premixes in this region has increased due to the increased penetration of quick-service restaurants and increased chicken and beef consumption. The high demand for fried food has prompted industry operators to create new items that appeal to consumers' local preferences. For instance, according to the International Franchise Association, in 2023, it was estimated that there were 195,507 quick-service restaurant franchise establishments in the United States. Additionally, the ease of use, high nutritional value, functionality, and quick delivery are just a few of the many attributes processors look for in premixes, and companies are increasingly bringing innovative and creative ideas to meet this demand. Moreover, the growing chicken consumption worldwide and an increase in demand for easy-to-prepare chicken-based products, such as chicken nuggets and chicken fries, have been driving the growth of this segment for the past few years.
Players are expanding their regional presence with the growing demand for batter and breader premixes. Breader premixes are used in various applications, including chicken, seafood, vegetables, and other processed foods, to provide a crispy and crunchy texture while preserving the food's flavor. Additionally, the rise in the consumption of fried and breaded foods such as chicken nuggets, fish fillets, and onion rings has fueled the growth of this market. The chicken application segment accounts for a significant share of the breader premixes market, driven by the rising demand for processed and convenience foods and the growing popularity of takeaway foods, including fried chicken, fish, and chips. For instance, according to the US Department of Agriculture, the per capita consumption of poultry in the United States was around 117.4 pounds in 2023. Moreover, the trend toward healthier eating options has spurred the development of gluten-free and low-sodium premixes to cater to diverse dietary preferences. All such factors are expected to drive the North American breader and batter premixes market during the forecast period.
Batter and Breader Premixes Industry Overview
The batter and breader premixes market is fragmented by various major players, such as Bungee, Kerry, and Bowman Ingredients, among others. Major players in the batter and breader premixes market include Bowman Ingredients, Blendex Company, Ingredion Incorporated, Cargill Incorporated, Breading & Coating Ltd, McCormick & Company, Bunge Limited, Associated British Foods PLC, Archer Daniels Midland Company, and Kerry Group. Players in the market are actively involved in various activities, such as expansions and product innovations. For instance, in March 2022, the use of lentils was expanded beyond its traditional scope into frying applications, driven by research highlighting the benefits of lentil flour in the batter, breading, and coating systems. Companies incorporating lentil flour into wheat flour breading for fried chicken showed improvements in texture, color, and hold time, along with reduced cook time and the elimination of potential allergens.
Batter and Breader Premixes Market Leaders
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Newly Weds Foods
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McCormick & Company, Inc.
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Bunge Limited
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The Archer-Daniels-Midland Company
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Solina Group
*Disclaimer: Major Players sorted in no particular order
Batter and Breader Premixes Market News
- April 2023: The GEA expanded its product portfolio by launching a new generation of its CrumbMaster, the versatile, dedicated crumb breader for applying a coating to convenience foods. The company stated that GEA CrumbMaster Gen 2 (Generation 2) is a fully enclosed, dedicated machine.
- March 2023: Kerry Group PLC inaugurated the South Europe Innovation Centre in Barcelona, Spain, to expand its regional operations. With cutting-edge technology and expertise, the facility will accelerate the development of customized batter and breader premix solutions. This expansion enhanced Kerry's competitive edge in the region.
- June 2022: Guenther Bakeries UK Limited expanded its UK operations by signing a lease with Goodman Group, which helped the company fulfill its contract of supplying baked goods to global brands.
Batter and Breader Premixes Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Growing Product Innovations Suitable to Local Taste Profiles
4.1.2 Increasing Demand for Convenience Food and Ready-to-Cook Meals
4.2 Market Restraints
4.2.1 Volatility in Raw Material Prices for Premixes
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Batter Type
5.1.1 Adhesion Batters
5.1.2 Coating Batters
5.1.3 Other Batter Types
5.2 By Breader Type
5.2.1 American-style Bread Crumbs
5.2.2 Panko
5.2.3 Flour Breaders
5.2.4 Other Breader Types
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Key Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Bunge Limited
6.3.2 Kerry Group PLC
6.3.3 Newly Weds Foods Inc.
6.3.4 Solina Group
6.3.5 McCormick & Company Inc.
6.3.6 Ajinomoto Co. Inc.
6.3.7 The Archer Daniels Midland Company
6.3.8 Breading & Coating Ltd
6.3.9 House-Autry Mills Inc.
6.3.10 Ingredion Incorporated
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Batter and Breader Premixes Industry Segmentation
Batter and breader premixes are a combination of bread crumbs and various flours used to make food crispy, flavorful, and aromatic. They are used as culinary coatings on meat, vegetables, and seafood to enhance flavor and nutritional value. By batter type, the market is segmented into adhesion batters, coating batters, and other batter types. By breader type, the market is segmented into American-style bread crumbs, panko, flour breaders, and other breader types. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (USD).
| By Batter Type | |
| Adhesion Batters | |
| Coating Batters | |
| Other Batter Types |
| By Breader Type | |
| American-style Bread Crumbs | |
| Panko | |
| Flour Breaders | |
| Other Breader Types |
| Geography | |||||||||
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Batter and Breader Premixes Market Research FAQs
How big is the Batter And Breader Premixes Market?
The Batter And Breader Premixes Market size is expected to reach USD 2.80 billion in 2024 and grow at a CAGR of 6.30% to reach USD 3.79 billion by 2029.
What is the current Batter And Breader Premixes Market size?
In 2024, the Batter And Breader Premixes Market size is expected to reach USD 2.80 billion.
Who are the key players in Batter And Breader Premixes Market?
Newly Weds Foods, McCormick & Company, Inc., Bunge Limited, The Archer-Daniels-Midland Company and Solina Group are the major companies operating in the Batter And Breader Premixes Market.
Which is the fastest growing region in Batter And Breader Premixes Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Batter And Breader Premixes Market?
In 2024, the North America accounts for the largest market share in Batter And Breader Premixes Market.
What years does this Batter And Breader Premixes Market cover, and what was the market size in 2023?
In 2023, the Batter And Breader Premixes Market size was estimated at USD 2.62 billion. The report covers the Batter And Breader Premixes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Batter And Breader Premixes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Batter and Breader Premixes Industry Report
Statistics for the 2024 Batter and Breader Premixes market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Batter and Breader Premixes analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
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