Market Size of Bath & Shower Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 3.50 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Bath and Shower Products Market Analysis
The Bath & Shower Products Market is expected to register a CAGR of 3.5% during the forecast period.
The COVID-19 pandemic fuelled the demand for cleansing solutions globally. Consumers stockpiled everyday consumer items in the wake of lockdown situations, which resulted in hygiene product scarcity in the retail stores. Major companies intensified production to satiate consumer demand, especially soaps, which witnessed augmented demand during the pandemic. Companies increased the production capacity of skin cleaning and hygiene products during the pandemic, and many businesses debuted their products under hygiene segments in different markets.
The market is primarily driven by increasing consumers' global health and hygiene awareness. Bath and shower products have evolved from using soaps to maintain personal hygiene to novel bathing products. The trend in aromatherapy is further supporting the demand for fragranced bath and shower products. Rising concerns regarding body odor are raising demand for floral scents offering consumers a spa-like experience.
Moreover, consumers are opting for more expensive and aesthetically appealing bath and shower products with different fragrances and effective ingredients. Product claims by the companies such as antiseptic, therapeutic, germ, and virus killing are laid down by the manufacturers, which in turn are attracting more consumers. Frequent launches of enhanced products, such as seed oil or vitamin-infused shower gels, are further contributing to the market growth.
Bath and shower products for babies are also gaining popularity, and they are being formulated with safer ingredients so as not to cause any harm to babies. The use of herbal extracts without any toxic chemicals is raising their consumption, thereby positively impacting the market demand and growth.
Bath and Shower Products Industry Segmentation
Bath and shower products refer to personal care products that help clean, exfoliate, and moisten the body. They not only assist in soothing stressed muscles but also provide a feeling of freshness to the skin and aid in maintaining the consumers' personal hygiene. Based on type, the market is segmented into shower cream/gel, bar soap, shower oil, and other types. These products are distributed through supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. Also, the study analyzes the bath and shower products market in emerging and established markets worldwide, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Type | |
| Shower Cream/Gel | |
| Bar Soap | |
| Shower Oil | |
| Other Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Bath & Shower Products Market Size Summary
The bath and shower products market is experiencing steady growth, driven by heightened global awareness of health and hygiene. The COVID-19 pandemic significantly boosted demand for cleansing products, leading to increased production and the introduction of new hygiene-focused products. Consumers are increasingly drawn to innovative bathing solutions, such as fragranced and therapeutic products, which offer a spa-like experience. The market is also seeing a shift towards premium and aesthetically appealing products, with a focus on effective ingredients and specific claims like antiseptic and therapeutic benefits. The popularity of organic and natural products is on the rise, as consumers prefer products free from synthetic chemicals, further propelling market expansion.
North America leads the global market, supported by the presence of major brands and a growing trend towards e-commerce and social media influence. The region's market is characterized by a diverse range of products, including those targeting male consumers and offering specific benefits like moisturization and antibacterial properties. The competitive landscape is marked by strategic initiatives such as mergers, acquisitions, and product innovations by key players like L'Oréal, Unilever, and Johnson & Johnson. These companies are leveraging social media to enhance brand visibility and drive sales, while also focusing on sustainable packaging solutions to meet consumer demand for environmentally friendly products.
Bath & Shower Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Shower Cream/Gel
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2.1.2 Bar Soap
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2.1.3 Shower Oil
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2.1.4 Other Types
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 Russia
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2.3.2.4 France
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2.3.2.5 Spain
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2.3.2.6 Italy
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 Australia
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2.3.3.4 India
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 Rest of the World
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2.3.4.1 South America
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2.3.4.2 Middle-East and Africa
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Bath & Shower Products Market Size FAQs
What is the current Bath & Shower Products Market size?
The Bath & Shower Products Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)
Who are the key players in Bath & Shower Products Market?
L’Oréal, Unilever, Johnson & Johnson Consumer Inc., L'Artisan Parfumeur and Estée Lauder Inc are the major companies operating in the Bath & Shower Products Market.
