Market Share of Bath & Shower Products Industry
The bath and shower products market is competitive and fragmented, owing to the presence of many regional and international players. The leading companies are using strategic approaches, like mergers, expansions, acquisitions, partnerships, and new product developments, to boost their brand presence among consumers. Key players dominating the market include L'Oréal, Unilever, Johnson & Johnson Consumer Inc., L'Artisan Parfumeur, etc.
Some of the prominent strategies adopted by the companies to increase their sales of bath and shower products in recent years are the use of social media platforms to showcase their new products. Even though the bath and shower market in the region diversified dramatically in recent years, there is still an intense concentration of retail value sales amongst a few products.
Bath and Shower Products Market Leaders
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L’Oréal
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Unilever
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Johnson & Johnson Consumer Inc.
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L'Artisan Parfumeur
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Estée Lauder Inc
*Disclaimer: Major Players sorted in no particular order
