Barcode Printer Market Size (2024 - 2029)

The global barcode printer market is projected to experience growth driven by the increasing adoption of asset tracking applications and technological advancements in printing technology. The market's expansion is supported by the rising use of thermal barcode printers across various enterprises for product labeling and tracking. Industrial printers are anticipated to hold a significant portion of the market share, while advancements like wireless connectivity are enhancing the mobile printer segment. The demand for barcode printing has surged due to the growth of e-commerce and the need for efficient product identification and tracking, particularly in the retail and healthcare sectors.

Market Size of Barcode Printer Industry

Global Barcode Printer Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 4.52 Billion
Market Size (2029) USD 5.55 Billion
CAGR (2024 - 2029) 4.18 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Barcode Printer Market Major Players

*Disclaimer: Major Players sorted in no particular order

Barcode Printer Market Analysis

The Barcode Printer Market size is estimated at USD 4.52 billion in 2024, and is expected to reach USD 5.55 billion by 2029, growing at a CAGR of 4.18% during the forecast period (2024-2029).

Increased adoption is the driving force behind the growth of barcode printers as they make logistics operations more efficient. When barcode printers are used to monitor products in distribution chains, they also help store Internet of Things and serial number information while the product is moving between channels to keep that information available for future use. This is an essential factor that encourages the adoption of barcode printers.

  • Increasing incidents of theft and fraud in consumer goods and pharmaceuticals are fueling growth in the barcode label printers market. Utilizing barcode tags has simplified logistics and supply chain management by aiding in inventory control, smooth cargo movement in distribution networks, and monitoring manufacturing and assembly processes.
  • A barcode is capable of recognizing the order and retrieving details like items in the package, recipient's name, shipping address, and shipping method. Therefore, e-commerce barcode solutions utilize labels to communicate this required information for the successful completion of the entire procedure.
  • Moreover, changes are happening in the retail, industrial, and healthcare fields. In the retail industry, consumers seek individually tailored interactions and seamless multichannel buying processes. In May 2024, EM Microelectronic and SATO Corporation revealed that SATO's CL4NX and CL6NX Plus industrial printers, as well as CT4-LX desktop printers, can now print and encode em|echo-V RAINFC labels, catering to retail, healthcare, and smart industrial sectors.
  • The use of barcodes in green technology is an innovative way to minimize waste and support sustainability by monitoring and controlling the life cycle of items and resources. Barcodes are common symbols that store details like product name, cost, maker, and expiry date. Consumers and businesses can use a smartphone or dedicated device to scan barcodes and access extra information and services to aid in decreasing their environmental footprint.
  • In addition, the costs associated with poor printing of labels are reduced by barcode printers since they can use barcode verifiers. Those verifiers ensure that the output is of good quality in all respects. The barcode printer offers a quick payback period in the form of ROIs. Thus, demand for barcode printers in the supply chain industry is projected to increase during the forecast period. The printing regulations ensure that printing techniques are environmentally friendly.
  • The barcode cannot be read or written, and it does not contain any additional information, such as expiration date. Only the manufacturer and the product are included in it. However, the use of barcodes can be very demanding since they must be scanned individually, which could affect the market's growth.

Barcode Printer Industry Overview

A barcode printer is a computer peripheral for printing barcode labels or tags that can be attached to or printed directly on physical objects. Barcode printers are widely used for labeling packaging prior to delivery or labeling goods with UPCs and EANs.

The barcode printers market is segmented by product type (desktop printer, mobile printer, and industrial printer), printing type (thermal transfer, direct thermal, and other printing types), end-user industry (manufacturing, retail, transportation and logistics, healthcare, and other end-user industries), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Product Type
Desktop Printer​
Mobile Printer​
Industrial Printer​
By Printing Type
Thermal Transfer
Direct Thermal
Other Printing Types
By End-user Industry
Manufacturing​
Retail​
Transportation and Logistics​
Healthcare​
Other End-user Industries
By Geography***
North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Barcode Printer Market Size Summary

The global barcode printer market is poised for steady growth, driven by the increasing adoption of asset tracking applications and advancements in printing technology. Industries are increasingly utilizing labels and barcodes to enhance product information and asset management. Industrial printers are expected to dominate the market share, while mobile printers are gaining traction due to innovations like wireless connectivity. Thermal barcode printers are widely used for labeling and tracking products, with their adoption bolstered by the need for automatic identification and data capture technologies. The direct thermal technology, particularly favored in the retail sector for its reliability and cost-effectiveness, is gaining prominence for applications such as catchweight food labeling and transit product identification.

The surge in e-commerce, accelerated by the COVID-19 pandemic, has significantly boosted the demand for barcode printing solutions. This demand is further fueled by the need for efficient inventory management and automated re-ordering systems in retail, supported by widely accepted barcode formats like EAN-13 and UPC-A. North America stands out as a key region for market growth, driven by high adoption rates and a robust e-commerce sector. The competitive landscape is marked by significant players like Zebra Technologies and Avery Dennison, who continue to innovate and expand their offerings. Recent developments, such as Honeywell's launch of the IMPACT series in India and Brother Mobile Solutions' expansion of the Titan Industrial Printer series, highlight the industry's focus on meeting diverse market needs and enhancing printing capabilities.

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Barcode Printer Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis ​

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis​

      1. 1.3.1 Bargaining Power of Suppliers​

      2. 1.3.2 Bargaining Power of Consumers​

      3. 1.3.3 Threat of New Entrants​

      4. 1.3.4 Intensity of Competitive Rivalry​

      5. 1.3.5 Threat of Substitute Products​

    4. 1.4 Assessment of the Impact of COVID-19 on the Market 

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Desktop Printer​

      2. 2.1.2 Mobile Printer​

      3. 2.1.3 Industrial Printer​

    2. 2.2 By Printing Type

      1. 2.2.1 Thermal Transfer

      2. 2.2.2 Direct Thermal

      3. 2.2.3 Other Printing Types

    3. 2.3 By End-user Industry

      1. 2.3.1 Manufacturing​

      2. 2.3.2 Retail​

      3. 2.3.3 Transportation and Logistics​

      4. 2.3.4 Healthcare​

      5. 2.3.5 Other End-user Industries

    4. 2.4 By Geography***

      1. 2.4.1 North America

      2. 2.4.2 Europe

      3. 2.4.3 Asia

      4. 2.4.4 Australia and New Zealand

      5. 2.4.5 Latin America

      6. 2.4.6 Middle East and Africa

Barcode Printer Market Size FAQs

The Barcode Printer Market size is expected to reach USD 4.52 billion in 2024 and grow at a CAGR of 4.18% to reach USD 5.55 billion by 2029.

In 2024, the Barcode Printer Market size is expected to reach USD 4.52 billion.

Barcode Printer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)