Top 5 Bangladesh Shampoo Companies
Unilever PLC
Square Group
Marico Limited
The Procter & Gamble Company
Kohinoor Chemical Company Ltd.
Source: Mordor Intelligence
Bangladesh Shampoo Companies Matrix by Mordor Intelligence
Our comprehensive proprietary performance metrics of key Bangladesh Shampoo players beyond traditional revenue and ranking measures
Revenue rank can diverge from MI Matrix placement because this scoring also weights day-to-day availability, product renewal since 2023, and visible execution signals. Some firms sell large volumes through legacy SKUs, while others show stronger innovation or operational control in the shampoo segment but still have smaller totals. In Bangladesh, capability signals that matter include sachet coverage outside tier-one cities, pharmacy credibility for anti-dandruff and hair fall claims, speed of reformulation and pack refresh, and the ability to keep authentic supply in a high-counterfeit environment. Buyers often want to know which brands can maintain consistent shelf availability during disruptions and which can substantiate treatment claims without overstating results. They also want clarity on who can scale herbal positioning while keeping foam, fragrance, and rinse feel stable across batches. The MI Matrix by Mordor Intelligence is better for supplier and competitor evaluation because it rewards repeatable execution and in-country readiness, not just cumulative sales.
MI Competitive Matrix for Bangladesh Shampoo
The MI Matrix benchmarks top Bangladesh Shampoo Companies on dual axes of Impact and Execution Scale.
Analysis of Bangladesh Shampoo Companies and Quadrants in the MI Competitive Matrix
Comprehensive positioning breakdown
Unilever PLC
Sunsilk's May 2024 relaunch in Bangladesh signals a steady push toward premium cues without abandoning national reach. Typically, a leading player wins here by pairing sachet scale with tight quality control and fast refresh cycles. Packaging claims and ingredient communication face rising scrutiny as counterfeit risk grows, so traceability and trade partnerships matter more than creative alone. If refill or reuse models spread in large cities, Unilever can widen its moat through cost per wash and trust. The key risk is parallel imports and fake packs eroding confidence, especially outside modern retail.
Square Group
Local shelf strength often comes from disciplined sales execution, not just advertising. Square Toiletries ran a large national sales conference in early 2025, which points to continued field force investment. Pharmacy presence for scalp care variants could be tightened, since credibility and availability reinforce each other and help a major player. Regulatory enforcement against substandard goods would favor firms with consistent formulation controls and batch discipline. If rural buying shifts toward larger packs, Square's risk is working capital strain from wider SKU depth. Scale remains a clear advantage, yet innovation pace must stay visible.
Marico Limited
A focused product launch can still move the needle in Bangladesh when it lands in the right pack sizes. Marico Bangladesh launched Parachute Naturale Onion Advanced Hair Fall Control Shampoo in July 2023, signaling a push into treatment-led claims. The company tends to differentiate through ingredient storytelling that fits local habits, which helps defend pricing even in small sachets. If regulators tighten controls on false claims, Marico's testing discipline becomes more important than influencer volume. The upside scenario is faster pharmacy uptake for hair fall and scalp solutions. The operational risk is overextending SKU count without matching distribution depth outside big cities.
The Procter & Gamble Company
Distribution disruption can erase strong brand memory surprisingly fast at shelf level. Reporting in October 2025 indicated P&G planned to wind down Bangladesh operations and ended key local arrangements, which would pressure availability for Head & Shoulders and Pantene. Urban stores may still show buyer preference for these major brands, yet that advantage fades when stock-outs become routine. If the company pivots to third-party import reliance, it risks higher prices and weaker control of counterfeits. A realistic upside would be a clean distributor reset with clear service levels. The core risk is losing consistent nationwide coverage.
Kohinoor Chemical Company Ltd.
Profit momentum can fund sharper brand support and better formulations in cleansing formats. Kohinoor reported record profit and dividend actions tied to strong finished goods sales, which supports reinvestment capacity. Broad brand architecture, including mass names like Tibet and Sandalina, helps this top manufacturer anchor price laddering. Stronger enforcement against counterfeits would likely reward firms with stable packaging and channel discipline. If input costs rise again, Kohinoor's risk is margin compression in entry sachets where price moves are hard.
Frequently Asked Questions
What should buyers check first when selecting a shampoo supplier in Bangladesh?
Check authenticity controls, in-stock rates by channel, and the supplier's ability to support sachets and bottles. Ask for evidence of consistent batch quality and clear claims language.
How can retailers reduce counterfeit risk in shampoos?
Use fewer, more accountable distributors, require verifiable invoices, and audit pack security features at receipt. Promote consumer-facing authenticity cues so shoppers can self-check packs.
Which capabilities matter most for medicated or treatment shampoos?
Pharmacy presence, claim substantiation, and consistent active performance matter more than fragrance or price alone. Clear usage instructions and complaint handling capacity also become critical.
What drives success for herbal shampoos in Bangladesh today?
Winning brands pair familiar ingredients with modern sensory performance and predictable results. They also win by offering trial-friendly sachets and avoiding exaggerated promises.
How should companies think about kids shampoos versus adult shampoos?
Kids products depend on safety trust, mildness cues, and clear labeling. Adult products compete harder on hair fall, dandruff, and scalp comfort claims, plus pack affordability.
What is a practical way to test if a brand can scale nationally?
Pilot in a mixed basket of outlets: one modern trade chain, several pharmacies, and rural groceries. Track stock-outs, returns, and repeat purchase over 812 weeks.
Methodology
Research approach and analytical framework
Evidence was taken from company sites, investor disclosures, and credible journalism, prioritizing Bangladesh-specific signals. Private firms were scored using observable distribution, product availability, and operating continuity. When financial detail was limited, triangulation relied on credible third-party reporting and operational indicators. Only 2023+ evidence informed scoring.
Measures nationwide in-stock ability across groceries, pharmacies, and online, including sachet reach in secondary cities.
Captures shampoo-specific trust for scalp care and kids safety, plus recall driven by consistent packaging and claims discipline.
Uses Bangladesh shampoo sales proxies like shelf space, pack velocity, and assortment depth in key channels.
Reflects Bangladesh-ready manufacturing or import continuity, lead times, and distributor service levels for frequent replenishment.
Rewards post-2023 shampoo launches, treatment variants, and pack upgrades that improve performance or convenience.
Rates shampoo-linked strength signaled by local disclosures, sustained support spend, and ability to withstand shocks.
