Bangladesh Face Wash Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Bangladesh Face Wash Market Analysis and it is Segmented by Product Type (Cream, Gel, Foam, and Other Types); Composition Type (Chemical and Herbal); Distribution Channel (Supermarket/ Hypermarket, Convenience Store, and Online Retail Stores); and Gender (Men and Women). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Bangladesh Face Wash Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Bangladesh Face Wash Market Size

Bangladesh Face Wash Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 2.75 Million
Market Size (2030) USD 4.75 Million
CAGR (2025 - 2030) 11.60 %
Market Concentration Medium

Major Players

Bangladesh Face Wash Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Bangladesh Face Wash Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

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Bangladesh Face Wash Market Analysis

The Bangladesh Face Wash Market size is estimated at USD 2.75 million in 2025, and is expected to reach USD 4.75 million by 2030, at a CAGR of 11.6% during the forecast period (2025-2030).

  • The increasing consumer awareness about their looks and skin health is shifting their preferences towards more care products like face wash. As consumers were following the trend of work-from-home or stay-at-home, consumers were more focused on personal care products which boosted the demand for the face wash market in Bangladesh.
  • The increase in awareness regarding the benefits of self-care among consumers has propelled the growth of face wash products in Bangladesh. The emerging trend of herbal beauty and clean-label beauty products is regarded as one of the crucial factors that boost the market growth for face wash products in the country.
  • In addition, the increase in Internet penetration has also generated a positive impact to drive further the sale of face wash products by offering multiple benefits to consumers, such as heavy discounts, easy price comparisons, availability of more variety, and doorstep delivery. These factors cumulatively have led to an increased outspread of face wash products among consumers in the country.
  • However, the increasing penetration of counterfeit products is anticipated to hamper Bangladesh's face wash products market growth.

Bangladesh Face Wash Industry Overview

Global players account for a significant market share in the Bangladesh face wash market. The prominent players in the market are L'Oreal, Himalaya, Unilever PLC, and Johnson & Johnson Services Inc, among others. The market leaders are constantly acquiring other brands to increase their product catalog and market penetration. Key players are also looking for market expansion in the country to increase their distribution network. Bangladesh's face wash market has several dominant players who have established themselves over the years.

Bangladesh Face Wash Market Leaders

  1. ACI Limited

  2. Unilever PLC

  3. L'Oréal S.A

  4. Johnson & Johnson Services, Inc

  5. Marico Limited

  6. *Disclaimer: Major Players sorted in no particular order
Bangladesh Face Wash Market Concentration
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Bangladesh Face Wash Market News

  • May 2022: Marico Bangladesh launched Parachute SkinPure Face Wash under the Parachute brand. This brightening facewash is available in three variants: Parachute SkinPure goat milk brightening facewash, Parachute SkinPure aloe vera brightening facewash, and Parachute SkinPure orange brightening face wash.
  • December 2021: MamaEarth launched a new face wash in Bangladesh. This tea tree face wash from MamaEarth is made from neem and tea tree oil and is paraben and SLS-free.
  • August 2021: Unilever PLC launched a direct-to-consumer e-commerce site named Ushopbd.com. Ushopbd.com also guarantees the authenticity of the products, with users able to search sectors such as Homecare, Beauty & Personal Care.

Bangladesh Face Wash Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Cream
    • 5.1.2 Gel
    • 5.1.3 Foam
    • 5.1.4 Other Types
  • 5.2 Composition Type
    • 5.2.1 Chemical
    • 5.2.2 Herbal
  • 5.3 Distribution Channel
    • 5.3.1 Supermarket/ Hypermarket
    • 5.3.2 Online Retail Stores
    • 5.3.3 Convenience Stores
  • 5.4 Gender
    • 5.4.1 Men's
    • 5.4.2 Women's

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 ACI Limited
    • 6.3.2 Unilever PLC
    • 6.3.3 L'Oreal S.A
    • 6.3.4 Johnson & Johnson Services Inc
    • 6.3.5 Marico Limited
    • 6.3.6 Procter and Gamble
    • 6.3.7 Himalaya Global Holdings Ltd
    • 6.3.8 Rangapori
    • 6.3.9 Honasa Consumer Private Limited
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Bangladesh Face Wash Industry Segmentation

Typically, face washes are water-based products (such as gels, foams, bars, or powders) that are very sudsy when applied to the face. 

Bangladesh's face wash market has been classified based on product type, composition, gender, and distribution channel. The report offers a detailed analysis of product types into cream, gel, foam, and others. A detailed analysis of distribution channels into supermarkets/hypermarkets, convenience stores, and online retail stores. The market is segmented by composition type into chemical and herbal. Based on gender, into male and female.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Cream
Gel
Foam
Other Types
Composition Type Chemical
Herbal
Distribution Channel Supermarket/ Hypermarket
Online Retail Stores
Convenience Stores
Gender Men's
Women's
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Bangladesh Face Wash Market Research FAQs

How big is the Bangladesh Face Wash Market?

The Bangladesh Face Wash Market size is expected to reach USD 2.75 million in 2025 and grow at a CAGR of 11.60% to reach USD 4.75 million by 2030.

What is the current Bangladesh Face Wash Market size?

In 2025, the Bangladesh Face Wash Market size is expected to reach USD 2.75 million.

Who are the key players in Bangladesh Face Wash Market?

ACI Limited, Unilever PLC, L'Oréal S.A, Johnson & Johnson Services, Inc and Marico Limited are the major companies operating in the Bangladesh Face Wash Market.

What years does this Bangladesh Face Wash Market cover, and what was the market size in 2024?

In 2024, the Bangladesh Face Wash Market size was estimated at USD 2.43 million. The report covers the Bangladesh Face Wash Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Bangladesh Face Wash Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Bangladesh Face Wash Industry Report

Statistics for the 2025 Bangladesh Face Wash market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bangladesh Face Wash analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.