Market Size of Bangladesh Energy Drinks Industry
| Study Period | 2019-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 128.5 Million |
| Market Size (2029) | USD 185.40 Million |
| CAGR (2024 - 2029) | 7.61 % |
| Market Concentration | High |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
Bangladesh Energy Drink Market Analysis
The Bangladesh Energy Drinks Market size is estimated at USD 128.5 million in 2024, and is expected to reach USD 185.40 million by 2029, growing at a CAGR of 7.61% during the forecast period (2024-2029).
Due to the hectic lifestyle of the working population, there is an increase in the demand for ready-to-drink beverages, including energy drinks, across the country. Energy drinks contain added vitamins, minerals, and herbal extracts, which provide additional nutritional benefits and support overall health and well-being. Energy drinks are widely available in convenience stores, supermarkets, and small local shops across Bangladesh. Their easy accessibility contributes significantly to their increased consumption. The presence of online retailers is growing, further escalating the demand for energy drinks across the country. In addition, increasing participation in various physical activities, such as athletics, bodybuilding, weightlifting, cycling, and swimming, drives the market for energy drinks in the country. The increasing health awareness and the growing prevalence of diseases, such as diabetes and obesity, have increased the demand for low-sugar, low-calorie energy drinks. The key players focus on product launches to gain a competitive advantage in the market. For instance, in March 2022, Osotspa Public Company Limited released a newly formulated M-150 energy drink containing a double dose of Vitamin B12 to enhance energy and focus levels.
Bangladesh Energy Drink Industry Segmentation
Energy drinks contain a high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others. It enhances physical performance along with mental alertness. The Bangladesh energy drinks market is segmented by packaging and distribution channels. Based on packaging, the market is segmented into cans and PET bottles. Furthermore, based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online stores, and others. The market sizing has been done in value terms in USD for all the abovementioned segments.
| By Packaging Type | |
| Cans | |
| PET Bottles |
| By Distribution Channel | |
| Supermarket/Hypermarkets | |
| Convenience/Grocery Stores | |
| Online Stores | |
| Others |
Bangladesh Energy Drinks Market Size Summary
The Bangladesh energy drinks market is experiencing significant growth, driven by the increasing demand for ready-to-drink beverages among the working population. This demand is fueled by the hectic lifestyles and the rising fitness culture in the country, where individuals are increasingly participating in sports and physical activities. Energy drinks, which offer added nutritional benefits through vitamins, minerals, and herbal extracts, are becoming a popular choice for those seeking refreshment and functional benefits to support their active lifestyles. The market is characterized by the easy accessibility of these drinks in convenience stores, supermarkets, and online platforms, which further boosts their consumption. The growing health awareness and the prevalence of lifestyle-related diseases have also led to a rise in demand for low-sugar and low-calorie options, prompting key players to focus on product innovation and launches to maintain a competitive edge.
The market landscape is highly consolidated, with a few major players like Globe Soft Drinks Ltd, Akij Group, Osotspa Co. Ltd, PRAN-RFL Group Ltd, and Red Bull GmbH holding significant shares. These companies are enhancing their distribution channels and leveraging online shopping platforms to reach a broader audience, including remote areas with potential market growth. The convenience of online shopping, with features like door delivery and same-day service, is contributing to the market's expansion. Additionally, regional players are marketing their products under the soft drink category to increase sales and navigate tax regulations. The introduction of new formulations and flavors, such as Osotspa's M-150 with enhanced Vitamin B12 and Red Bull's watermelon edition, highlights the ongoing innovation in the market, catering to the evolving preferences of consumers.
Bangladesh Energy Drinks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Packaging Type
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2.1.1 Cans
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2.1.2 PET Bottles
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2.2 By Distribution Channel
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2.2.1 Supermarket/Hypermarkets
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2.2.2 Convenience/Grocery Stores
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2.2.3 Online Stores
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2.2.4 Others
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Bangladesh Energy Drinks Market Size FAQs
How big is the Bangladesh Energy Drinks Market?
The Bangladesh Energy Drinks Market size is expected to reach USD 128.5 million in 2024 and grow at a CAGR of 7.61% to reach USD 185.40 million by 2029.
What is the current Bangladesh Energy Drinks Market size?
In 2024, the Bangladesh Energy Drinks Market size is expected to reach USD 128.5 million.
