Bangladesh Energy Drink Market Size
| Study Period | 2019-2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 128.5 Million |
| Market Size (2029) | USD 185.40 Million |
| CAGR (2024 - 2029) | 7.61 % |
| Market Concentration | High |
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*Disclaimer: Major Players sorted in no particular order |
Bangladesh Energy Drink Market Analysis
The Bangladesh Energy Drinks Market size is estimated at USD 128.5 million in 2024, and is expected to reach USD 185.40 million by 2029, growing at a CAGR of 7.61% during the forecast period (2024-2029).
Due to the hectic lifestyle of the working population, there is an increase in the demand for ready-to-drink beverages, including energy drinks, across the country. Energy drinks contain added vitamins, minerals, and herbal extracts, which provide additional nutritional benefits and support overall health and well-being. Energy drinks are widely available in convenience stores, supermarkets, and small local shops across Bangladesh. Their easy accessibility contributes significantly to their increased consumption. The presence of online retailers is growing, further escalating the demand for energy drinks across the country. In addition, increasing participation in various physical activities, such as athletics, bodybuilding, weightlifting, cycling, and swimming, drives the market for energy drinks in the country. The increasing health awareness and the growing prevalence of diseases, such as diabetes and obesity, have increased the demand for low-sugar, low-calorie energy drinks. The key players focus on product launches to gain a competitive advantage in the market. For instance, in March 2022, Osotspa Public Company Limited released a newly formulated M-150 energy drink containing a double dose of Vitamin B12 to enhance energy and focus levels.
Bangladesh Energy Drink Market Trends
Strong Demand From Fitness-oriented Consumers
Fitness culture in Bangladesh is on the rise, with a significant number of individuals participating in sports, gym workouts, and outdoor activities. Therefore, the demand for energy drinks is driven by a desire for refreshment with functional benefits in supporting and sustaining rigorous physical activities. Many fitness enthusiasts use energy drinks as a convenient pre-workout and post-workout supplement to provide a quick source of energy and mental alertness before and after hitting the gym or engaging in physical activities. Moreover, market players introduce formulations tailored for fitness-oriented consumers. These formulations often include additional ingredients such as electrolytes, amino acids, and vitamins to address hydration and recovery needs.
Online Stores Gaining Prominence in the Country
The growing usage of the internet for shopping due to convenience, attractive offers, and the availability of various brands boost product sales through online stores. Moreover, the facility of door delivery, same-day delivery, pre-booking, and self-pickup have further made energy drink purchases easy for working demography. The advantage of hassle-free shopping leads to an increase in the number of online shopping portals, which, in turn, is likely to catalyze the growth of the market studied. Moreover, online marketplaces like Amazon and Daraz provide wide accessibility to various energy drinks. Thus, customers can easily choose the best suitable energy drinks through filter facilities on online websites, increasing energy drink sales.
Bangladesh Energy Drink Industry Overview
The energy drinks market in Bangladesh is highly consolidated, with a significant share held by a few players, such as Globe Soft Drinks Ltd, Akij Group. Osotspa Co. Ltd, PRAN-RFL Group Ltd, and Red Bull GmbH. The primary planning of the companies includes a better distribution channel for their products backed up with excellent transportation facilities to reach remote areas with market potential. Some of the regional players have been marketing their products under the soft drink category to increase the sales of their products. Also, disguising propaganda saves the extra value-added taxes since the country does not have a transparent differentiation for varied beverages.
Bangladesh Energy Drink Market Leaders
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PRAN-RFL Group Ltd
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Osotspa Co. Ltd
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Akij Group
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Red Bull GmbH
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Globe Soft Drinks & AST Beverage Ltd.
*Disclaimer: Major Players sorted in no particular order
Bangladesh Energy Drink Market News
- In March 2022, The Osotspa Public Company Limited released a newly formulated M-150 energy drink containing a double dose of Vitamin B12 to enhance energy and focus levels.
- In February 2022, Red Bull launched a new watermelon edition can. The Red Bull Red Edition (Watermelon) was priced at INR 115 for 250 ml and is available across retail outlets in Bangladesh.
- In October 2021, the Deshbandhu Group invested about BDT 8.0 billion in expanding its business. As part of its business conglomerate, Deshbandhu Food and Beverage funded BDT 2.0 billion, Deshbandhu Packaging invested BDT 2.30 billion, Southeast Sweaters & GM Apparels invested BDT 2.50 billion, and other subsidiaries invested BDT 1.20 billion.
Bangladesh Energy Drink Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging Type
5.1.1 Cans
5.1.2 PET Bottles
5.2 By Distribution Channel
5.2.1 Supermarket/Hypermarkets
5.2.2 Convenience/Grocery Stores
5.2.3 Online Stores
5.2.4 Others
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Company Profiles
6.2.1 PRAN-RFL Group Ltd
6.2.2 Globe Soft Drinks & AST Beverage Ltd.
6.2.3 Osotspa Co. Ltd
6.2.4 Deshbandhu Group
6.2.5 Red Bull GMBH
6.2.6 Akij Food & Beverage Ltd
6.2.7 Zisan Food & Beverage Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Bangladesh Energy Drink Industry Segmentation
Energy drinks contain a high concentration of stimulants, majorly caffeine, taurine, ginseng, guarana, and others. It enhances physical performance along with mental alertness. The Bangladesh energy drinks market is segmented by packaging and distribution channels. Based on packaging, the market is segmented into cans and PET bottles. Furthermore, based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online stores, and others. The market sizing has been done in value terms in USD for all the abovementioned segments.
| By Packaging Type | |
| Cans | |
| PET Bottles |
| By Distribution Channel | |
| Supermarket/Hypermarkets | |
| Convenience/Grocery Stores | |
| Online Stores | |
| Others |
Bangladesh Energy Drink Market Research FAQs
How big is the Bangladesh Energy Drinks Market?
The Bangladesh Energy Drinks Market size is expected to reach USD 128.5 million in 2024 and grow at a CAGR of 7.61% to reach USD 185.40 million by 2029.
What is the current Bangladesh Energy Drinks Market size?
In 2024, the Bangladesh Energy Drinks Market size is expected to reach USD 128.5 million.
Who are the key players in Bangladesh Energy Drinks Market?
PRAN-RFL Group Ltd, Osotspa Co. Ltd, Akij Group, Red Bull GmbH and Globe Soft Drinks & AST Beverage Ltd. are the major companies operating in the Bangladesh Energy Drinks Market.
What years does this Bangladesh Energy Drinks Market cover, and what was the market size in 2023?
In 2023, the Bangladesh Energy Drinks Market size was estimated at USD 118.72 million. The report covers the Bangladesh Energy Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Bangladesh Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Energy Drinks in Bangladesh Industry Report
Statistics for the 2024 Bangladesh Energy Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bangladesh Energy Drinks analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
