| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.53 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Bangladesh Candy Market Analysis
Bangladesh's candy market is expected to register a CAGR of 8.53% during the forecast period.
- COVID-19 impacted the candy industry, although only for the short term, as the governments imposed multiple measures intended to slow down the spread of the virus. COVID-19 also brought massive changes to the retail side of the candy industry in Bangladesh as more consumers started using online ordering for groceries, ranging from click-and-collect to home delivery. Due to more consumers working from home, there has been a rise in the appetite for sweet indulgence. The shift in traditional patterns of food consumption may also open a pathway for innovation across the candy market across the country as the nation.
- The inclusion of ingredients that provide functional benefits, such as improving digestion systems and increasing consumer awareness about the benefits of consuming natural fruit extracts, is driving the market. With the high acceptance among the Bangladeshi population of new flavors, such as coffee, caramel, etc., the key players in the market are trying to come up with new flavors, which is also expected to drive the market over the forecast period. Moreover, additional functional benefits include mouth-freshening elements such as mint and other ingredients that attract consumers in the market for their taste and freshness imparting nature.
- High sugar content related to obesity is a severe concern among consumers. Consumers are looking for healthier options, such as low-calorie, high-cocoa, and functional ingredient-based confectionery. Unit packaging and bulk offerings of candies tend to attract consumers. Players tend to distribute these products in local convenience stores, grocery stores, supermarkets, and other mediums where the penetration of these products is high. Moreover, these stores tend to display these products on their cash counters to encourage consumers to make impulse unit purchases. This penetration plays an important role in the market and contributes to the majority of sales of candies across the country.
Bangladesh Candy Industry Segmentation
Candy, also called sweets or lollies, is a confection with sugar as a principal ingredient.
Bangladesh's candy market is segmented into product type and distribution channels. Based on product type, the candy market is segmented into fruit, coffee, milk, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, online retail stores, and other distribution channels.
For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).
Product Type
| Fruit |
| Coffee |
| Milk |
| Other Product Types |
Distribution Channel
| Hypermarkets/Supermarkets |
| Convenience/Grocery Stores |
| Online Retail Stores |
| Other Distribution Channels |
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Bangladesh Candy Market Size Summary
The candy market in Bangladesh is experiencing significant growth, driven by evolving consumer preferences and innovative product offerings. The market is characterized by a shift towards online retailing, a trend accelerated by the COVID-19 pandemic, which has led to increased consumer indulgence in sweets while working from home. This shift has opened avenues for innovation, with manufacturers incorporating functional ingredients that offer health benefits, such as improved digestion and natural fruit extracts. The acceptance of new flavors, including coffee and caramel, is also propelling market expansion. However, concerns over high sugar content and obesity are prompting consumers to seek healthier alternatives, such as low-calorie and functional ingredient-based candies. The strategic placement of candy products in local stores and supermarkets further enhances market penetration and impulse purchases.
The market is also witnessing a growing demand for sugar-free candies, driven by rising health consciousness and the increasing prevalence of diabetes in the country. This has led to a proliferation of sugar-free options, allowing confectioners to differentiate their products and expand their customer base. Fruit candies, particularly those appealing to children, are gaining popularity, with products like Pulse and soft chew candies becoming favorites due to their vibrant packaging and diverse flavors. The market is dominated by global brands such as Perfetti Van Melle, alongside strong domestic players like PRAN Rfl Group and Olympic Industries Ltd. These companies are investing in local production facilities to meet rising demand and reduce costs, while continuously introducing innovative flavors to attract younger consumers.
Bangladesh Candy Market Size - Table of Contents
1. MARKET DYNAMICS
- 1.1 Market Drivers
- 1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
- 1.3.1 Threat of New Entrants
- 1.3.2 Bargaining Power of Buyers/Consumers
- 1.3.3 Bargaining Power of Suppliers
- 1.3.4 Threat of Substitute Products
- 1.3.5 Intensity of Competitive Rivalry
2. MARKET SEGMENTATION
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2.1 Product Type
- 2.1.1 Fruit
- 2.1.2 Coffee
- 2.1.3 Milk
- 2.1.4 Other Product Types
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2.2 Distribution Channel
- 2.2.1 Hypermarkets/Supermarkets
- 2.2.2 Convenience/Grocery Stores
- 2.2.3 Online Retail Stores
- 2.2.4 Other Distribution Channels
Bangladesh Candy Market Research FAQs
What is the current Bangladesh Candy Market size?
The Bangladesh Candy Market is projected to register a CAGR of 8.53% during the forecast period (2025-2030)
Who are the key players in Bangladesh Candy Market?
Perfetti Van Melle, Olympic Industries Limited, ACI Foods Limited, Parle Products Private Limited and PRAN Rfl Group are the major companies operating in the Bangladesh Candy Market.
