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The Bangladesh candy market is segmented by Product (Fruit, Coffee, Milk, and Others) and By Distribution Channel (Hypermarket/Supermarket, Convenience Store and Online Retailing and Others)
Bangladesh candy market is projected to grow at a CAGR of 10.21% during the forecast period (2020 - 2025).
Bangladesh candy market is segmented by product type which includes fruit candy, coffee candy, milk candy, and other candies. Based on the distribution channel, the market is segmented into hypermarket/supermarket, convenience store, online retailing and others.
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Fruit candies are enjoyed by the children and middle-aged population. Orange, lemon and mango are the most common flavors in fruit candies. Whereas, apple, banana, lychee and grape are other types of fruit candy flavors ruling the market. Fruit candies are prominent in the form of soft candies. and different colors of these candies attract children. Fruit-shaped hard candy is a common type of sugar candy, containing sugar, color, flavor, and a small amount of water. Edible gel candies are also considered in the fruit candy segment. Berry candies have been introduced in the market in order to provide a fresh taste to consumers. Candy canes come in strawberry flavor and have a distinct shape. The shape attracts children, thereby, boosting product sales. Haribo markets jelly bears, which falls under the soft candy category; these are popular among kids.
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Hypermarket/supermarket is gaining importance in the Bangladesh market, owing to the shift in consumer preference to these supermarkets. The urban population, though a lesser fraction of the population, prefers shopping from supermarkets. Convenience factor is high supermarkets are the preferred mode of shopping. The working population is busy and to save time and energy, prefers supermarket/hypermarket over convenience stores. Customers prefer supermarkets, as there, they have access to various products, in terms of flavors, price, etc., and have a choice to make among the many products. Manufacturers prefer supermarkets as it is easy to introduce their products into the market. It also gives the product a better reach to consumers.
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Bangladesh candy market is consolidated and global brands, such as PRAN Rfl Group and Perfetti Van Melle dominate the market. However, the domestic players Olympic Industries Ltd, Danish, JTA and ACI also have a considerable share in the market. Rangpur Dairy & Food Products Limited is a domestic player that manufactures milk candies. Nestle and Parle are other companies prevalent in the market and new product development is the most preferred strategy in the candy market followed by expansion.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Fruit Candy
5.1.2 Coffee Candy
5.1.3 Milk Candy
5.2 Distribution Channel
5.2.2 Convenience Store
5.2.3 Online Retailing
6. COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Strategies Adopted by Players
6.3 Company Profiles
6.3.1 PRAN Rfl Group
6.3.2 Perfetti Van Melle
6.3.3 Olympic Industries Limited
6.3.4 ACI Foods Limited
6.3.5 Parle Products Pvt. Ltd.
6.3.6 Rangpur Dairy and Food Products Ltd.
6.3.7 Elson Foods
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability