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Baked Savory Snacks Market Size (2024 - 2029)

The baked savory snacks market is experiencing growth driven by the increasing demand for convenient and affordable food products, particularly extruded corn-based snacks. This demand is encouraging manufacturers to expand their offerings, with a focus on innovative products like multigrain chips, which present significant opportunities for companies to establish themselves as market leaders. Manufacturers are also introducing versatile products with new flavors and shapes, using attractive packaging to boost sales. Additionally, regional players are expected to enhance their market presence through improved retail strategies and marketing tactics.

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Market Size of Baked Savory Snacks Industry

market snapshot grapgh
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.30 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Baked Savoury Snacks Market Analysis

The global baked savoury snacks market is projected to grow at a CAGR of 4.3% during the forecast period.

  • The swelling demand for convenient food products with easy availability and relative low cost of ingredients for savory snacks, specially, extruded corn-based snacks are compellingmanufacturers to expand heavily in the product segment. With new product developments and innovations like multigrain chips, there exists a huge opportunity among the companies to establish their reputation in the market as a pioneer.

  • The manufacturers of savory snacks have been coming up with versatile product offerings with new flavor profiles and shapes to seek the attention of the consumers. Introduction of new products in attractive packets is a strategy to promote sales.

  • Moreover, the regional players are anticipated to penetrate the market more with upgraded retail landscape and marketing tactics.

Baked Savoury Snacks Industry Segmentation

The global baked savoury snacks market is diversely classified by product type into potato chips, extruded snacks, popcorn, savoury biscuits, pretzels and tortilla chips. By distribution channel, the market is segmented as supermarket/hypermarket, convenience stores, speciality stores, online stores, and others. Also, The market is segmented according to the geographical regions.

 

By Product Type
Potato chips
Extruded snacks
Popcorn
Savoury biscuits
Pretzels
Tortilla chips
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Baked Savory Snacks Market Size Summary

The baked savory snacks market is experiencing a notable expansion, driven by the increasing consumer preference for convenient and cost-effective food options. Manufacturers are capitalizing on this trend by introducing innovative products such as multigrain chips, which offer a significant opportunity for companies to establish themselves as market leaders. The introduction of new flavors and packaging strategies is further enhancing consumer engagement and driving sales. Regional players are also expected to strengthen their market presence through improved retail strategies and marketing efforts. The demand for healthier snack options is rising, leading to greater availability in various retail channels, with supermarkets and hypermarkets being the dominant sales venues. These channels offer attractive deals and value packs, enhancing the consumer purchasing experience.

In North America, the growth of baked savory snacks is fueled by a high-income demographic that values portability, convenience, and indulgence without compromising on nutrition. The trend towards fortified snacks, with reduced sugar and increased protein content, is particularly appealing to health-conscious consumers, including those with diabetes and fitness enthusiasts. Major industry players like General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, and PepsiCo Inc. are successfully leveraging innovation in texture, flavors, and appearance to maintain their market leadership in Western countries. In contrast, the Asia-Pacific region is characterized by a multitude of small regional players, contributing significantly to category sales.

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Baked Savory Snacks Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Potato chips

      2. 2.1.2 Extruded snacks

      3. 2.1.3 Popcorn

      4. 2.1.4 Savoury biscuits

      5. 2.1.5 Pretzels

      6. 2.1.6 Tortilla chips

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Speciality Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle East and Africa

Baked Savory Snacks Market Size FAQs

The Baked Savory Snacks Market is projected to register a CAGR of 4.30% during the forecast period (2024-2029)

General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company and PepsiCo Inc. are the major companies operating in the Baked Savory Snacks Market.

Baked Savory Snacks Market Report Snapshots

Baked Savory Snacks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)