Baked Chips Market Size (2024 - 2029)

Baked Chips Market Analysis

The Baked Chips Market size is estimated at USD 1.59 billion in 2024, and is expected to reach USD 2.09 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).

The baked chips market has seen significant growth in recent years, driven by changing consumer preferences toward healthier snacking options. Unlike traditional fried chips, baked chips are perceived as a healthier alternative due to their lower fat content and reduced calorie count, appealing to health-conscious consumers. According to the World Heart Federation report, in 2023, more than half a billion people worldwide were affected by heart diseases, and one of the leading causes was the consumption of fried oily food. This shift is particularly evident among millennials and Gen Z, who are more inclined toward nutritious and convenient snack choices. The demand for snacks that offer the same delicious taste without compromising their dietary goals is increasing. Baked chips fit this demand, providing a satisfying crunch and flavor while aligning with the growing trend toward healthier eating habits.

Several prominent brands dominate the baked chips market globally, including Lay's, Pringles, and Kettle. These brands have been at the forefront of innovation, offering a variety of flavors and incorporating natural ingredients to attract a broader consumer base. Additionally, the market has seen a surge in premium and artisanal baked chips brands, which emphasize high-quality ingredients and unique flavor profiles. Collaborations between baked chip brands and other companies have become a key strategy to boost visibility and appeal. In March 2023, on National Potato Chip Day, Baked Lays, a brand of Frito-Lay company, collaborated with Subway, a US multinational fast food restaurant franchise, to launch an innovative 12-inch crisp. Such collaborations often involve co-branded products, limited-edition flavors, and promotional campaigns that highlight the mutual benefits of the partnership.

The growth of the baked chips market is also supported by the increasing availability of these products in various retail channels ranging from supermarkets to online platforms. This widespread accessibility ensures that consumers can easily purchase their preferred snacks, further driving the market’s growth.

Baked Chips Industry Segmentation

Baked chips, categorized under the snack products segment, are made from ingredients such as dried potatoes, corn starch, sugar, corn oil, salt, soy lecithin, and corn sugar. These ingredients ensure a healthier yet flavorful and crispy alternative to traditional fried chips.

The baked chips market is segmented by source, flavor, distribution channel, and geography. By source, the market is segmented into fruits, vegetables, grains, and other sources. By flavor, the market is segmented into salted, classic, barbecue, and other flavors. The market is segmented by distribution channel into supermarkets/hypermarkets, convenience/grocery stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

For each segment, the market sizing and forecast have been done on the basis of value (USD).