Market Share of Baked Chips Industry
The baked chips market is highly competitive owing to the presence of multiple national and international players offering a wide range of baked chips products in the market. Some of the major players include Guiltfree Industries Limited, PepsiCo Inc., Kellogg's Company, General Mills Inc., and Mondelez International Inc. The market players are focusing on product innovation and the development of different flavors of chips. For instance, in April 2024, Lay's brought back four fan-favorite potato chips with "Flavor That Hits Home," inspired by four different regions of the United States. The four flavors included Lay's BLT Sandwich, Lay's Crispy Taco, Lay's Fried Pickles with Ranch, and Lay's Kettle-Cooked Lime & Cracked Pepper.
Baked Chips Market Leaders
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Mondelez International, Inc.
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PepsiCo Inc.
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George S. Parker Company
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RP-SANJIV GOENKA GROUP PRIVATE LIMITED
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Kellanova
*Disclaimer: Major Players sorted in no particular order