Baked Chips Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.59 Billion |
| Market Size (2029) | USD 2.09 Billion |
| CAGR (2024 - 2029) | 5.56 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Baked Chips Market Analysis
The Baked Chips Market size is estimated at USD 1.59 billion in 2024, and is expected to reach USD 2.09 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).
The baked chips market has seen significant growth in recent years, driven by changing consumer preferences toward healthier snacking options. Unlike traditional fried chips, baked chips are perceived as a healthier alternative due to their lower fat content and reduced calorie count, appealing to health-conscious consumers. According to the World Heart Federation report, in 2023, more than half a billion people worldwide were affected by heart diseases, and one of the leading causes was the consumption of fried oily food. This shift is particularly evident among millennials and Gen Z, who are more inclined toward nutritious and convenient snack choices. The demand for snacks that offer the same delicious taste without compromising their dietary goals is increasing. Baked chips fit this demand, providing a satisfying crunch and flavor while aligning with the growing trend toward healthier eating habits.
Several prominent brands dominate the baked chips market globally, including Lay's, Pringles, and Kettle. These brands have been at the forefront of innovation, offering a variety of flavors and incorporating natural ingredients to attract a broader consumer base. Additionally, the market has seen a surge in premium and artisanal baked chips brands, which emphasize high-quality ingredients and unique flavor profiles. Collaborations between baked chip brands and other companies have become a key strategy to boost visibility and appeal. In March 2023, on National Potato Chip Day, Baked Lays, a brand of Frito-Lay company, collaborated with Subway, a US multinational fast food restaurant franchise, to launch an innovative 12-inch crisp. Such collaborations often involve co-branded products, limited-edition flavors, and promotional campaigns that highlight the mutual benefits of the partnership.
The growth of the baked chips market is also supported by the increasing availability of these products in various retail channels ranging from supermarkets to online platforms. This widespread accessibility ensures that consumers can easily purchase their preferred snacks, further driving the market’s growth.
Baked Chips Market Trends
Increasing Consumer Demand for Vegetable Chips and Snacks Driving the Market
The vegetable chips segment has seen significant growth, driven by the rising demand for healthier snack options. Vegetable-based chips are packed with nutrients such as iron, fiber, protein, vitamin A, and vitamin C. Compared to traditional potato chips, they are lower in fat and calories, making them a popular choice for health-conscious consumers, particularly those aiming to lose weight. The variety in color, shape, size, and texture of vegetable chips also enhances their appeal, offering a visually stimulating and enjoyable snacking experience. This popularity is further fueled by the broader consumer trend toward plant-based foods and healthier eating habits. The availability of vegetable chips in a wide array of flavors, such as carrot, sweet potato, spinach, turnip, and beetroot, in grocery stores and supermarkets has significantly boosted sales.
Factors such as increased urbanization and a growing preference for nutritious, natural ingredients are also propelling market growth. As consumers seek more diverse and healthy snack options, the vegetable chips segment is expected to expand steadily. According to the National Institutes of Health’s report on organic vegetable chips in 2023, 94.5% of women and 80.5% of men preferred vegetable chips, considering them beneficial for their health. The shift away from carbohydrate-rich snacks with low nutritional value, which contribute to health issues like high blood sugar and obesity, is driving consumers toward healthier alternatives like vegetable chips. As of 2023, 38% of the global population was either overweight or obese. These snacks are low in sodium and rich in vitamins and dietary fibers, further boosting their popularity. Manufacturers are responding to increasing consumer demand for varied flavors by experimenting with different recipes to expand their customer base. This innovation in flavors, combined with the overall trend toward healthier eating, is expected to drive the global sales of vegetable chips, making them a staple in the snacking industry.
Asia-Pacific is the Fastest-growing Regional Market
Asia-Pacific is emerging as the fastest-growing regional market for baked chips, driven by a combination of rising health consciousness and changing dietary habits. As consumers in countries like China, India, Japan, and South Korea become more aware of the health risks associated with high-fat and high-calorie foods, there is a noticeable shift toward healthier snack options. Baked chips, with their reduced fat content and fewer calories compared to traditional fried chips, are gaining popularity among health-conscious consumers who are increasingly looking for nutritious yet tasty snacks. Economic growth and urbanization across Asia-Pacific countries are also contributing to the rapid expansion of the baked chips market. With increased disposable incomes, consumers are more willing to spend on premium and healthier food products. As of 2023, China and India were the largest consumers of chips in Asia and worldwide. The convenience and availability of baked chips in supermarkets, convenience stores, and online platforms make them an attractive option for the busy urban population.
Moreover, the diverse and innovative flavor profiles offered by baked chip brands cater to the varied tastes of consumers in this region, further driving market growth. Additionally, local and international brands are recognizing the potential of the Asia-Pacific market and are investing heavily in marketing and product development. Collaborations with local influencers, celebrities, and health experts are common strategies to enhance brand visibility and consumer trust. These efforts, coupled with an increasing number of product launches and the introduction of region-specific flavors, are expected to sustain the growth momentum of the baked chips market in Asia-Pacific. As the trend toward healthier snacking continues, the region is poised to become a major hub for baked chips consumption over the coming years.
Baked Chips Industry Overview
The baked chips market is highly competitive owing to the presence of multiple national and international players offering a wide range of baked chips products in the market. Some of the major players include Guiltfree Industries Limited, PepsiCo Inc., Kellogg's Company, General Mills Inc., and Mondelez International Inc. The market players are focusing on product innovation and the development of different flavors of chips. For instance, in April 2024, Lay's brought back four fan-favorite potato chips with "Flavor That Hits Home," inspired by four different regions of the United States. The four flavors included Lay's BLT Sandwich, Lay's Crispy Taco, Lay's Fried Pickles with Ranch, and Lay's Kettle-Cooked Lime & Cracked Pepper.
Baked Chips Market Leaders
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Mondelez International, Inc.
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PepsiCo Inc.
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George S. Parker Company
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RP-SANJIV GOENKA GROUP PRIVATE LIMITED
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Kellanova
*Disclaimer: Major Players sorted in no particular order
Baked Chips Market News
- May 2023: Nourish Organic, a superfood company, launched 100% clean-labeled baked chips in the market. The product was claimed to be gluten-free and vegan, increasing its value in the market. The availability of the product in various ways expanded its market size.
- February 2023: Calbee's Harvest Snaps introduced a cheesy addition to its lineup of vegetable snacks: White Cheddar Baked Green Pea Snacks.
- February 2023: Kettle Brand, one of the brands of Campbell Soup Company, announced the launch of air-fried/baked chips in the US market.
- April 2022: VMG Partners Brand, Popchips, launched baked potato chips. The chips were made available in two flavors, i.e., Fiery Buffalo and Fully Loaded.
Baked Chips Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing Health Consciousness Among Consumers
4.1.2 Increasing Demand for Vegan Food Products
4.2 Market Restraints
4.2.1 Poor Supply Chains
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Source
5.1.1 Fruits
5.1.2 Vegetables
5.1.3 Grains
5.1.4 Other Sources
5.2 Flavor
5.2.1 Salty
5.2.2 Classic
5.2.3 Barbecue
5.2.4 Other Flavors
5.3 Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience/Grocery Stores
5.3.3 Online Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 Spain
5.4.2.4 France
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East and Africa
5.4.5.1 Saudi Arabia
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 TagZ Foods
6.3.3 George S. Parker Company
6.3.4 Kellanova
6.3.5 Brewer's Foods
6.3.6 Left Coast Naturals (Hippie Snacks)
6.3.7 VMG Partners
6.3.8 Herr Foods Inc.
6.3.9 Mondelez International Inc.
6.3.10 RP-Sanjiv Goenka Group Private Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Baked Chips Industry Segmentation
Baked chips, categorized under the snack products segment, are made from ingredients such as dried potatoes, corn starch, sugar, corn oil, salt, soy lecithin, and corn sugar. These ingredients ensure a healthier yet flavorful and crispy alternative to traditional fried chips.
The baked chips market is segmented by source, flavor, distribution channel, and geography. By source, the market is segmented into fruits, vegetables, grains, and other sources. By flavor, the market is segmented into salted, classic, barbecue, and other flavors. The market is segmented by distribution channel into supermarkets/hypermarkets, convenience/grocery stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.
For each segment, the market sizing and forecast have been done on the basis of value (USD).
| Source | |
| Fruits | |
| Vegetables | |
| Grains | |
| Other Sources |
| Flavor | |
| Salty | |
| Classic | |
| Barbecue | |
| Other Flavors |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Online Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Baked Chips Market Research FAQs
How big is the Baked Chips Market?
The Baked Chips Market size is expected to reach USD 1.59 billion in 2024 and grow at a CAGR of 5.56% to reach USD 2.09 billion by 2029.
What is the current Baked Chips Market size?
In 2024, the Baked Chips Market size is expected to reach USD 1.59 billion.
Who are the key players in Baked Chips Market?
Mondelez International, Inc., PepsiCo Inc., George S. Parker Company, RP-SANJIV GOENKA GROUP PRIVATE LIMITED and Kellanova are the major companies operating in the Baked Chips Market.
Which is the fastest growing region in Baked Chips Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Baked Chips Market?
In 2024, the Europe accounts for the largest market share in Baked Chips Market.
What years does this Baked Chips Market cover, and what was the market size in 2023?
In 2023, the Baked Chips Market size was estimated at USD 1.50 billion. The report covers the Baked Chips Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baked Chips Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Baked Chips Industry Report
Statistics for the 2024 Baked Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baked Chips analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Baked Chips Market Report Snapshots
