Baked Chips Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Baked Chips Market Report is Segmented by Source (Fruits, Vegetables, Grains, and Other Sources), Flavor (Salted, Classic, Barbecue, and Other Flavors), Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

Baked Chips Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Baked Chips Market Size

Baked Chips Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 1.68 Billion
Market Size (2030) USD 2.20 Billion
CAGR (2025 - 2030) 5.56 %
Fastest Growing Market Asia-Pacific
Largest Market Europe
Market Concentration Low

Major Players

Baked Chips Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Baked Chips Market with other markets in Food & Beverage Industry

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Food

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Baked Chips Market Analysis

The Baked Chips Market size is estimated at USD 1.68 billion in 2025, and is expected to reach USD 2.20 billion by 2030, at a CAGR of 5.56% during the forecast period (2025-2030).

The baked chips market has seen significant growth in recent years, driven by changing consumer preferences toward healthier snacking options. Unlike traditional fried chips, baked chips are perceived as a healthier alternative due to their lower fat content and reduced calorie count, appealing to health-conscious consumers. According to the World Heart Federation report, in 2023, more than half a billion people worldwide were affected by heart diseases, and one of the leading causes was the consumption of fried oily food. This shift is particularly evident among millennials and Gen Z, who are more inclined toward nutritious and convenient snack choices. The demand for snacks that offer the same delicious taste without compromising their dietary goals is increasing. Baked chips fit this demand, providing a satisfying crunch and flavor while aligning with the growing trend toward healthier eating habits.

Several prominent brands dominate the baked chips market globally, including Lay's, Pringles, and Kettle. These brands have been at the forefront of innovation, offering a variety of flavors and incorporating natural ingredients to attract a broader consumer base. Additionally, the market has seen a surge in premium and artisanal baked chips brands, which emphasize high-quality ingredients and unique flavor profiles. Collaborations between baked chip brands and other companies have become a key strategy to boost visibility and appeal. In March 2023, on National Potato Chip Day, Baked Lays, a brand of Frito-Lay company, collaborated with Subway, a US multinational fast food restaurant franchise, to launch an innovative 12-inch crisp. Such collaborations often involve co-branded products, limited-edition flavors, and promotional campaigns that highlight the mutual benefits of the partnership.

The growth of the baked chips market is also supported by the increasing availability of these products in various retail channels ranging from supermarkets to online platforms. This widespread accessibility ensures that consumers can easily purchase their preferred snacks, further driving the market’s growth.

Baked Chips Industry Overview

The baked chips market is highly competitive owing to the presence of multiple national and international players offering a wide range of baked chips products in the market. Some of the major players include Guiltfree Industries Limited, PepsiCo Inc., Kellogg's Company, General Mills Inc., and Mondelez International Inc. The market players are focusing on product innovation and the development of different flavors of chips. For instance, in April 2024, Lay's brought back four fan-favorite potato chips with "Flavor That Hits Home," inspired by four different regions of the United States. The four flavors included Lay's BLT Sandwich, Lay's Crispy Taco, Lay's Fried Pickles with Ranch, and Lay's Kettle-Cooked Lime & Cracked Pepper.

Baked Chips Market Leaders

  1. Mondelez International, Inc.

  2. PepsiCo Inc.

  3. George S. Parker Company

  4. RP-SANJIV GOENKA GROUP PRIVATE LIMITED

  5. Kellanova

  6. *Disclaimer: Major Players sorted in no particular order
Baked Chips Market Concentration
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Baked Chips Market News

  • May 2023: Nourish Organic, a superfood company, launched 100% clean-labeled baked chips in the market. The product was claimed to be gluten-free and vegan, increasing its value in the market. The availability of the product in various ways expanded its market size.
  • February 2023: Calbee's Harvest Snaps introduced a cheesy addition to its lineup of vegetable snacks: White Cheddar Baked Green Pea Snacks.
  • February 2023: Kettle Brand, one of the brands of Campbell Soup Company, announced the launch of air-fried/baked chips in the US market.
  • April 2022: VMG Partners Brand, Popchips, launched baked potato chips. The chips were made available in two flavors, i.e., Fiery Buffalo and Fully Loaded.

Baked Chips Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Increasing Health Consciousness Among Consumers
    • 4.1.2 Increasing Demand for Vegan Food Products
  • 4.2 Market Restraints
    • 4.2.1 Poor Supply Chains
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Source
    • 5.1.1 Fruits
    • 5.1.2 Vegetables
    • 5.1.3 Grains
    • 5.1.4 Other Sources
  • 5.2 Flavor
    • 5.2.1 Salty
    • 5.2.2 Classic
    • 5.2.3 Barbecue
    • 5.2.4 Other Flavors
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Convenience/Grocery Stores
    • 5.3.3 Online Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 United Kingdom
    • 5.4.2.2 Germany
    • 5.4.2.3 Spain
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc.
    • 6.3.2 TagZ Foods
    • 6.3.3 George S. Parker Company
    • 6.3.4 Kellanova
    • 6.3.5 Brewer's Foods
    • 6.3.6 Left Coast Naturals (Hippie Snacks)
    • 6.3.7 VMG Partners
    • 6.3.8 Herr Foods Inc.
    • 6.3.9 Mondelez International Inc.
    • 6.3.10 RP-Sanjiv Goenka Group Private Limited
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Baked Chips Industry Segmentation

Baked chips, categorized under the snack products segment, are made from ingredients such as dried potatoes, corn starch, sugar, corn oil, salt, soy lecithin, and corn sugar. These ingredients ensure a healthier yet flavorful and crispy alternative to traditional fried chips.

The baked chips market is segmented by source, flavor, distribution channel, and geography. By source, the market is segmented into fruits, vegetables, grains, and other sources. By flavor, the market is segmented into salted, classic, barbecue, and other flavors. The market is segmented by distribution channel into supermarkets/hypermarkets, convenience/grocery stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

For each segment, the market sizing and forecast have been done on the basis of value (USD).

Source Fruits
Vegetables
Grains
Other Sources
Flavor Salty
Classic
Barbecue
Other Flavors
Distribution Channel Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
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Baked Chips Market Research FAQs

How big is the Baked Chips Market?

The Baked Chips Market size is expected to reach USD 1.68 billion in 2025 and grow at a CAGR of 5.56% to reach USD 2.20 billion by 2030.

What is the current Baked Chips Market size?

In 2025, the Baked Chips Market size is expected to reach USD 1.68 billion.

Who are the key players in Baked Chips Market?

Mondelez International, Inc., PepsiCo Inc., George S. Parker Company, RP-SANJIV GOENKA GROUP PRIVATE LIMITED and Kellanova are the major companies operating in the Baked Chips Market.

Which is the fastest growing region in Baked Chips Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Baked Chips Market?

In 2025, the Europe accounts for the largest market share in Baked Chips Market.

What years does this Baked Chips Market cover, and what was the market size in 2024?

In 2024, the Baked Chips Market size was estimated at USD 1.59 billion. The report covers the Baked Chips Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Baked Chips Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Baked Chips Industry Report

Statistics for the 2025 Baked Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baked Chips analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.