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Bahrain Poultry Meat Market Size

The Bahrain Poultry Meat Market is experiencing growth, with its market size projected to expand over the forecast period. The off-trade distribution channel is anticipated to grow rapidly, particularly through online platforms, driven by increased internet usage and consumer spending. While on-trade channels hold a significant share, the demand for fresh/chilled poultry meat is rising, especially in foodservice outlets catering to tourists. Supermarkets and hypermarkets also play a crucial role in sales, reflecting changing consumer lifestyles. Poultry meat remains a key domestically produced commodity, offering affordability compared to other meats.

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Market Size of bahrain poultry meat Industry

Bahrain Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 197.26 Million
svg icon Market Size (2029) USD 209.32 Million
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 1.19 %
svg icon Fastest Growing by Distribution Channel Off-Trade
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Bahrain Poultry Meat Market Analysis

The Bahrain Poultry Meat Market size is estimated at 197.26 million USD in 2024, and is expected to reach 209.32 million USD by 2029, growing at a CAGR of 1.19% during the forecast period (2024-2029).

197.26 Million

Market Size in 2024 (USD)

209.32 Million

Market Size in 2029 (USD)

3.45 %

CAGR (2017-2023)

1.19 %

CAGR (2024-2029)

Largest Market by Distribution Channel

57.36 %

value share, On-Trade, 2023

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The country has a diverse and vibrant dining culture, with many restaurants offering international cuisines. Poultry dishes are one of the top choices on restaurant menus.

Largest Market by Form

51.52 %

value share, Fresh / Chilled, 2023

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Emerging local butchers are registering more demand for fresh or chilled meat products. This demand is driven by 'fresh certified' product offerings in the country.

Fastest-growing Market by Distribution Channel

1.57 %

Projected CAGR, Off-Trade, 2024-2029

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The development of effective distribution networks and a cold chain infrastructure has helped ensure the availability of poultry products at several outlets in Bahrain.

Fastest-growing Market by Form

1.81 %

Projected CAGR, Processed, 2024-2029

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As consumers opt for convenience foods, the increasing middle-income population in Bahrain has increased the consumption of processed food products, including poultry.

Leading Market Player

5.08 %

market share, BRF S.A., 2022

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BRF SA has local production facilities and strategic partnerships in Bahrain. It also provides cost-effective products through its diverse poultry product portfolio.

High consumption and high personal disposable income boost sales

  • Off-trade is projected to be the fastest-growing distribution channel with a CAGR value of 1.58% during the forecast period 2023-2029, within which online channels are the fastest-growing distribution channel with a CAGR value of 10.62%, during the forecast period 2023-2029. This is due to the increasing internet penetration rate in the country, which was 99% in 2021, with more than 1.71 million internet users in 2021. The increased consumer spending is also boosting sales, which increased by 18.49% from 2020 to 2021.
  • However, on-trade channels are major shareholders, which witnessed a growth of 9.8% in terms of sales value from 2020 to 2022. Due to the rising demand in foodservice outlets, fresh/chilled is the most consumed type of poultry meat, accounting for more than 58.5% of sales in 2022. There has been a staggering 984% increase in the number of tourists arriving in Bahrain, fueling the demand through on-trade channels. However, restaurants need fresh/chilled meat to prepare fresh dishes like butter chicken, chicken shawarma, kebabs, biryani, grilled chicken, and other chicken meat dishes.
  • Supermarkets/hypermarkets alone accounted for 24.72% of the overall poultry meat sales throughout the country in 2022. Owing to the large number of shoppers, as people have busy lifestyles, they have the nature of stockpiling the products which has increased the sales for frozen, canned, and processed poultry products. Poultry meat is the second highest domestically produced meat in Bahrain, which was around 8.3 thousand tons in 2022, thus increasing the availability of the meat at lower prices for USD 2.5 per kg, only around 30-40% lower than red meat prices.
Bahrain Poultry Meat Market

Bahrain Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • Off-trade is projected to be the fastest-growing distribution channel with a CAGR value of 1.58% during the forecast period 2023-2029, within which online channels are the fastest-growing distribution channel with a CAGR value of 10.62%, during the forecast period 2023-2029. This is due to the increasing internet penetration rate in the country, which was 99% in 2021, with more than 1.71 million internet users in 2021. The increased consumer spending is also boosting sales, which increased by 18.49% from 2020 to 2021.
  • However, on-trade channels are major shareholders, which witnessed a growth of 9.8% in terms of sales value from 2020 to 2022. Due to the rising demand in foodservice outlets, fresh/chilled is the most consumed type of poultry meat, accounting for more than 58.5% of sales in 2022. There has been a staggering 984% increase in the number of tourists arriving in Bahrain, fueling the demand through on-trade channels. However, restaurants need fresh/chilled meat to prepare fresh dishes like butter chicken, chicken shawarma, kebabs, biryani, grilled chicken, and other chicken meat dishes.
  • Supermarkets/hypermarkets alone accounted for 24.72% of the overall poultry meat sales throughout the country in 2022. Owing to the large number of shoppers, as people have busy lifestyles, they have the nature of stockpiling the products which has increased the sales for frozen, canned, and processed poultry products. Poultry meat is the second highest domestically produced meat in Bahrain, which was around 8.3 thousand tons in 2022, thus increasing the availability of the meat at lower prices for USD 2.5 per kg, only around 30-40% lower than red meat prices.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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Bahrain Poultry Meat Market Size Summary

The Bahrain poultry meat market is experiencing a steady growth trajectory, driven by increasing consumer demand and evolving distribution channels. The market is characterized by a significant shift towards off-trade channels, particularly online platforms, which are benefiting from the high internet penetration rate in the country. This shift is complemented by a rise in consumer spending, which has bolstered sales across various segments. Fresh and chilled poultry meat remains the most consumed type, largely due to its demand in foodservice outlets, which are seeing a surge in tourist arrivals. Supermarkets and hypermarkets play a crucial role in the market, catering to the busy lifestyles of consumers who prefer stockpiling frozen, canned, and processed poultry products. Despite the challenges posed by limited local agricultural production, Bahrain's poultry meat sector is the second highest domestically produced meat, supported by strategic partnerships and foreign direct investments aimed at enhancing local production capabilities.

The market landscape is further shaped by Bahrain's efforts to improve food security and self-reliance, with initiatives to increase local poultry production significantly. However, the sector faces challenges such as rising feed costs, influenced by global commodity prices and logistical issues. The fragmented market is dominated by a few key players, with ongoing investments and strategic partnerships aimed at expanding production capacities. The government's efforts to distribute licenses for chicken slaughterhouses and encourage local production are part of a broader strategy to reduce reliance on imports and stabilize prices. Despite these efforts, the market continues to grapple with price fluctuations due to external factors such as geopolitical tensions affecting feed prices. Overall, the Bahrain poultry meat market is poised for growth, supported by strategic initiatives and a focus on enhancing local production capabilities.

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Bahrain Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

Bahrain Poultry Meat Market Size FAQs

The Bahrain Poultry Meat Market size is expected to reach USD 197.26 million in 2024 and grow at a CAGR of 1.19% to reach USD 209.32 million by 2029.

In 2024, the Bahrain Poultry Meat Market size is expected to reach USD 197.26 million.

Bahrain Poultry Meat Market Report Snapshots

Bahrain Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029