Market Trends of Baby Oral Care Industry
This section covers the major market trends shaping the Baby Oral Care Market according to our research experts:
Increasing Oral Health Problems Among Kids
Modern parents are increasingly focused on preventive healthcare for their children and willing to spend on advanced products. The rising concern of various oral disorders, such as early tooth decay, bacterial infections, tongue pushing, and lip sucking, is pushing parents to use baby oral care products. For instance, the latest statistics disclosed by the Australian Dental Association in October 2022 state that by the age of 5 years, 1 in 3 children aged 5 - 6 years have already had tooth decay in a baby tooth. The government of Australia launched the "National Oral Health Plan 2015-2024" in response to the increasing burden of poor oral health among the nation's population. The United State Government runs Medicaid and Children's Health Insurance Program (CHIP), which provides coverage for dental services, including check-ups, X-rays, fluoride treatments, dental sealants, fillings, and more to create awareness about oral health. Therefore, the rising prevalence of dental disorders, changing parenting needs, and the increasing government initiatives to promote oral health awareness are key factors driving the growth in the baby oral care market.
Asia-Pacific Market is Anticipated to Register a Significant CAGR
Over the past few years, the prevalence of oral disorders in children of various age groups has grown significantly in the Asia-Pacific region. For instance, according to the Directorate General of Health Services and Ministry of Health & Family Welfare, the Government of India, dental caries is a public health problem in India with a prevalence as high as 60- 80% in children. As a result, parents are now adopting baby oral care products to ensure oral hygiene and safety against bacterial infections. Thus, key brands are developing improved solutions to cater to the increase in consumer preference. For instance, in June 2020, Henry Blooms Health Products, Australia's supplement company, expanded its product range with the launch of three new probiotic-toothpastes for kids, featuring a strain Dental-Lac. The toothpaste includes Xylitol, aloe vera, and peppermint to support the oral and dental hygiene of kids. Thus, the increasing importance of oral health among Asian parents and the availability of advanced solutions are the key factors anticipated to push the demand for baby oral care products during the forecast period.
