Baby Carrier Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Baby Carrier Market is Segmented by Product Type (Buckled Baby Carrier, Baby Wrap Carrier, Baby Sling Carrier, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Baby Carrier Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Baby Carrier Market Size

Baby Carrier Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 621.89 Million
Market Size (2030) USD 955.54 Million
CAGR (2025 - 2030) 8.97 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Baby Carrier Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Baby Carrier Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

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Book before: 28th Feb 2025

Baby Carrier Market Analysis

The Baby Carrier Market size is estimated at USD 621.89 million in 2025, and is expected to reach USD 955.54 million by 2030, at a CAGR of 8.97% during the forecast period (2025-2030).

The market for baby products is constantly growing as it makes a mother's life easier as a parent. It also ensures that the baby is stimulated correctly and safely while traveling and sleeping. The International Hip Dysplasia Institute has approved various brands as hip-healthy based on multiple parameters, thereby ensuring the child's safety. In the global baby carriers market, players have developed innovative and technologically advanced products to have a superior hold on the market. The technologically advanced baby carriers ensure higher levels of safety. Carriers with functions, such as the fully adjustable and easy-to-use baby carrier to hold infants and young children, crossable shoulder straps for better comfort and personalized fit, machine washable, and carrier with three ergonomic carry positions, such as front-inward, hip, and back carry, are among the innovative products introduced in the market. Moreover, the adjustable designs allow the mothers to do hands-free breastfeeding on the go. Ease of mobility, innovation in functionality and style, and the demand for ergonomically designed carriers are the key reasons for the popularity of baby carriers worldwide. Unlike prams and strollers, baby carriers are preferred, as they increase the physical and psychological connection between the infant and the parent.

The industry's growth has also been supported by an increasing number of certified babywearing consultants (people who are trained to teach others about the safe and comfortable use of baby carriers) and organizations, like Babywearing International, that seek to educate parents and other caregivers about how to use wraps and slings. The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Baby Carrier Industry Overview

The global baby carrier market is fragmented, with several companies offering the products and competing with each other to gain more market share. Companies actively innovate new products and invest within the target segments. Thus, the key players are embarking on mergers and acquisitions, and expansions as their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. Some of the top players in the market include Goodbaby International Holdings Limited, BabyBjörn Holding AB, Artsana Group, Ergobaby Inc., and Thrive International Inc. (Moby Wrap).

Baby Carrier Market Leaders

  1. Goodbaby International Holdings Limited

  2. Artsana Group

  3. BabyBjörn Holding AB

  4. Ergobaby Inc.

  5. Thrive International, Inc. (Moby Wrap, Inc)

  6. *Disclaimer: Major Players sorted in no particular order
Baby Carrier Market Concentration
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Baby Carrier Market News

  • March 2023: BabyBjörn announced the launch of two of its most popular products in dark purple color. The new dark purple color product offerings include Baby Carrier Mini and Bouncer Bliss in cotton. The company claims that BabyBjörn Baby Carrier Mini is a compact and easy-to-use baby carrier for newborns up to a year. Further, its features include two front-carrying positions.
  • October 2022: The Aerial Buckle Carrier was unveiled by Wildbird, a manufacturer of high-end linen baby slings and other baby items. The Aerial Carrier came in two sizes (XS-XL and L-4XL) and was innovatively designed to carry babies from birth to 45 lb.
  • July 2022: The US baby care company Ergobaby joined AllThingsBaby.com, a curated online marketplace for mother and child items. This significant addition is expected to increase the company's selection of high-end, authentic, and exquisite baby items from more than 50 global brands.

Baby Carrier Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Buckled Baby Carrier
    • 5.1.2 Baby Wrap Carrier
    • 5.1.3 Baby Sling Carrier
    • 5.1.4 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Spain
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Artsana Group
    • 6.3.2 BabyBjörn Holding AB
    • 6.3.3 Goodbaby International Holdings Ltd
    • 6.3.4 Ergobaby Inc.
    • 6.3.5 Thrive International Inc. (Moby Wrap Inc.)
    • 6.3.6 Lecharpe Porte-bonheur Inc. (Chimparoo)
    • 6.3.7 WildBird
    • 6.3.8 Artipoppe
    • 6.3.9 Onya Baby Inc.
    • 6.3.10 Baby Ktan LLC
    • 6.3.11 CARiFiT
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Baby Carrier Industry Segmentation

A baby carrier is a cloth that supports an infant or other small child from a carer's body. 

The baby carrier market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into the buckled baby carrier, baby wrap carrier, baby sling carrier, and other product types. By distribution channel, the market is segmented as supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The study also covers the global analysis of major regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The key countries have been covered under every region, accounting for most of the market studied. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Buckled Baby Carrier
Baby Wrap Carrier
Baby Sling Carrier
Other Product Types
Distribution Channel Supermarkets/Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
France
Spain
Italy
Russia
Rest of Europe
Asia Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Baby Carrier Market Research FAQs

How big is the Baby Carrier Market?

The Baby Carrier Market size is expected to reach USD 621.89 million in 2025 and grow at a CAGR of 8.97% to reach USD 955.54 million by 2030.

What is the current Baby Carrier Market size?

In 2025, the Baby Carrier Market size is expected to reach USD 621.89 million.

Who are the key players in Baby Carrier Market?

Goodbaby International Holdings Limited, Artsana Group, BabyBjörn Holding AB, Ergobaby Inc. and Thrive International, Inc. (Moby Wrap, Inc) are the major companies operating in the Baby Carrier Market.

Which is the fastest growing region in Baby Carrier Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Baby Carrier Market?

In 2025, the North America accounts for the largest market share in Baby Carrier Market.

What years does this Baby Carrier Market cover, and what was the market size in 2024?

In 2024, the Baby Carrier Market size was estimated at USD 566.11 million. The report covers the Baby Carrier Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Baby Carrier Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Baby Carrier Industry Report

Statistics for the 2025 Baby Carrier market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baby Carrier analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.