B2B SaaS Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 0.31 Trillion |
| Market Size (2029) | USD 1.02 Trillion |
| CAGR (2024 - 2029) | 26.91 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
B2B SaaS Market Analysis
The B2B SaaS Market size is estimated at USD 0.31 trillion in 2024, and is expected to reach USD 1.02 trillion by 2029, at a CAGR of 26.91% during the forecast period (2024-2029).
- There's a rising trend in crafting SaaS tools specifically designed for industries like healthcare and finance. These targeted solutions typically yield higher conversion rates and reduce customer acquisition costs. Currently, about 96% of businesses employ at least one SaaS product, and 72% are gearing up to boost their investments in these solutions soon.
- When a communication SaaS collaborates with a platform like Google Drive, employees can easily share and discuss projects. Features such as in-app notifications for any changes enhance this integration. This unified approach not only streamlines services but also bolsters collaboration and communication.
- As cloud-based applications gain traction, the need for suitable API interfaces becomes paramount, especially in analytics-driven software. E-commerce websites prominently showcase the utility of API connections. For example, e-commerce developers leverage APIs to relay data between their sites and server databases, ensuring a smooth online shopping experience by managing inventory and client details.
- No-code and low-code platforms are revolutionizing software development, allowing users to design and modify applications without extensive programming knowledge. Industry experts predict this trend will dominate about 65% of all app development by 2024.
- Facing market challenges, the number of SaaS companies is set to double from 30,000 in 2023 to over 70,000 by 2024. This influx complicates decision-making for buyers, emphasizing the need for companies to stand out with tailored messaging and distinct value propositions. Furthermore, in a competitive landscape where nearly 48% of firms choose one-year contracts (source: GrowthMentor), retaining customers becomes a daunting task. High churn rates underscore the importance of prioritizing customer experience and fostering relationships for better retention.
- Post-COVID, the B2B SaaS market has seen transformative shifts, influenced by changing business demands, tech innovations, and evolving consumer habits. As businesses pivot to remote operations and digital evolution, the appetite for SaaS solutions has intensified. Firms are channeling investments into cloud solutions to boost efficiency and collaboration. Additionally, online communities are surfacing as pivotal engagement hubs, with numerous B2B SaaS firms acknowledging their role in fostering customer loyalty and advocacy.
B2B SaaS Market Trends
BFSI to Hold Significant Growth
- Fintech SaaS products are revolutionizing how businesses manage payments, lending, and compliance. While banks are still testing the waters, they're working on building a transformative cloud infrastructure and strategy, especially for critical public cloud applications that handle sensitive personal data.
- Accenture's recent survey revealed that only about 48% of banks have a roadmap for executing their cloud strategy and are using key performance indicators to track their progress. However, a significant uptick in cloud adoption is anticipated in the near future.
- Open Banking, powered by SaaS platforms, allows authorized third-party providers secure access to banking data. This capability paves the way for integrating innovative financial services directly into current banking systems, fostering a more competitive landscape. As the SaaS sector evolves, so do the prospects for technologies like Open Banking. For instance, Open Banking could lead to the development of new personal finance management tools and alternative credit scoring models, making microlending and consumer lending more accessible and equitable.
- The push for quicker product rollouts is likely to spur the adoption of zero-code and low-code technological innovations in the coming years. Take FOO, for example. They collaborate with various regional financial institutions and service providers, delivering agile and flexible B2B SaaS products. Thanks to their suite of micro-services, they can craft personalized products in a mere eight to twelve weeks.
- A survey by Google Cloud, in partnership with The Harris Poll, found that 83% of BFSI sector respondents acknowledged their companies' use of cloud services. Among these organizations, 38% leaned towards a hybrid approach, valuing the security of private clouds while also appreciating the flexibility of public ones.
- In the BFSI sector, trading and risk technology groups prioritize regulatory compliance and operational efficiency. Consequently, banks are turning to cloud computing to boost agility and efficiency, leveraging scalable resources like High-Performance Computing (HPC). Google LLC reports that over 49% of Tier 1 and Tier 2 banks are emphasizing enhanced calculation speed and quality to meet complex market risk, capital, and liquidity demands. Overall, the market is poised for significant growth in the coming years.
North America to Hold Significant Share
- In the region, businesses are increasingly gravitating towards vertical SaaS solutions, especially in industries like healthcare and finance, enhancing their specialized appeal and effectiveness. Demand is surging, driven by a notable shift towards hybrid and public cloud solutions. Notably, over 80% of companies in the U.S. are set to boost their investments in hybrid cloud technologies.
- North America boasts 67% of the world's SaaS companies, a testament to the region's pioneering advancements in technologies like AI, IoT, Robotics, and Cloud. The presence of industry giants such as IBM, Oracle, and Microsoft has further fueled the rapid growth of SaaS in North America.
- Additionally, the surge in remote work has amplified the demand for collaboration and communication tools, prompting heightened investments in SaaS solutions that support these needs. A significant majority of companies recognize collaboration as pivotal to project success.
- In the U.S., for a SaaS to be HIPAA compliant, it must meet all relevant Security Rule standards. Furthermore, the software should offer customizable features to assist end-users in adhering to HIPAA requirements. While many developers crafting eHealth apps for personal use might sidestep HIPAA compliance, it's imperative for SaaS providers and hosting firms to emphasize the administrative, technical, and physical safeguards mandated by the HIPAA Security Rule.
- As reported by Cloud Eagle, organizations generally spend between USD 1,000 and USD 3,500 annually per employee on SaaS applications. Additionally, a striking 71% of organizations are highly confident in their forthcoming investments in AI-driven software, a trend poised to shape regional market demand.
B2B SaaS Industry Overview
The B2B SaaS market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Google LLC, Microsoft Corporation, Adobe Inc., and others.
The B2B SaaS market is poised for significant growth as businesses increasingly adopt cloud-based solutions to enhance efficiency and drive innovation. With a strong focus on AI integration, vertical-specific tools, and data analytics, the industry is evolving rapidly. However, challenges such as security concerns and market saturation will require strategic navigation by providers looking to maintain competitiveness in this dynamic landscape.
B2B SaaS Market Leaders
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Google LLC
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Adobe Inc.
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Microsoft Corporation
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Salesforce Inc.
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HubSpot, Inc.
*Disclaimer: Major Players sorted in no particular order
B2B SaaS Market News
- June 2024: Rocketlane, a business-to-business (B2B) software-as-a-service (SaaS) platform, raised USD 24 million in a Series-B funding round that saw the participation of investors such as 8VC, Matrix Partners India, and Nexus Venture Partners. The firm claims that the latest funding comes even as it has USD 11 million in reserves. In total, it has raised USD 45 million in funding to date.
- May 2024: US-based Pienza Ventures announced to offer accelerator initiative for SAAS-based Indian B2B startups. Pienza accelerator program’s USP is to accelerate US market access to growth-stage companies through mentorships and reviews by world-class mentors and by offering strategic advice, guidance and connections to potential customers.
B2B SaaS Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of macroeconomic trends
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Flexible and Scalable Solutions for Enterprises
5.1.2 Facilitate Remote Team Collaboration
5.2 Market Restraints
5.2.1 Data Security Concern
6. MARKET SEGMENTATION
6.1 By Type of Software
6.1.1 Enterprise Resource Planning (ERP)
6.1.2 Customer Relationship Management (CRM)
6.1.3 Human Capital Management (HCM)
6.1.4 Supply Chain Management (SCM)
6.1.5 Other Type of Software
6.2 By Deployment
6.2.1 Public Cloud
6.2.2 Private Cloud
6.2.3 Hybrid Cloud
6.3 By Enterprises
6.3.1 SMEs
6.3.2 Large Enterprises
6.4 By End-user Verticals
6.4.1 BFSI
6.4.2 Healthcare
6.4.3 IT and Telecom
6.4.4 Retail
6.4.5 Manufacturing
6.4.6 Other End-user Verticals
6.5 By Geography***
6.5.1 North America
6.5.2 Europe
6.5.3 Asia
6.5.4 Australia and New Zealand
6.5.5 Latin America
6.5.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Google LLC
7.1.2 Adobe Inc.
7.1.3 Microsoft Corporation
7.1.4 Salesforce Inc.
7.1.5 HubSpot, Inc.
7.1.6 Shopify Inc.
7.1.7 Datadog, Inc.
7.1.8 Alteryx, Inc.
7.1.9 Intuit Inc.
7.1.10 Zoom Video Communications Inc.
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
B2B SaaS Industry Segmentation
B2B SaaS stands for Business-to-Business Software as a Service. It's a category of cloud-based applications specifically built to cater to the needs of businesses, organizations, and enterprises.The revenue generation cater through models such as subscription mode, freemium model, use based pricing, and add-on services.
The B2B SaaS market is segmented by type of software (enterprise resource planning [ERP], customer relationship management [CRM], human capital management [HCM], supply chain management [SCM], other type of software), by deployment (public cloud, private cloud, hybrid cloud), by enterprises (SMEs, large enterprises), end-user verticals (BFSI, healthcare, IT and telecom, retail, manufacturing, other end-user verticals), geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type of Software | |
| Enterprise Resource Planning (ERP) | |
| Customer Relationship Management (CRM) | |
| Human Capital Management (HCM) | |
| Supply Chain Management (SCM) | |
| Other Type of Software |
| By Deployment | |
| Public Cloud | |
| Private Cloud | |
| Hybrid Cloud |
| By Enterprises | |
| SMEs | |
| Large Enterprises |
| By End-user Verticals | |
| BFSI | |
| Healthcare | |
| IT and Telecom | |
| Retail | |
| Manufacturing | |
| Other End-user Verticals |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
B2B SaaS Market Research FAQs
How big is the B2B SaaS Market?
The B2B SaaS Market size is expected to reach USD 0.31 trillion in 2024 and grow at a CAGR of 26.91% to reach USD 1.02 trillion by 2029.
What is the current B2B SaaS Market size?
In 2024, the B2B SaaS Market size is expected to reach USD 0.31 trillion.
Who are the key players in B2B SaaS Market?
Google LLC, Adobe Inc., Microsoft Corporation, Salesforce Inc. and HubSpot, Inc. are the major companies operating in the B2B SaaS Market.
Which is the fastest growing region in B2B SaaS Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in B2B SaaS Market?
In 2024, the North America accounts for the largest market share in B2B SaaS Market.
What years does this B2B SaaS Market cover, and what was the market size in 2023?
In 2023, the B2B SaaS Market size was estimated at USD 0.23 trillion. The report covers the B2B SaaS Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the B2B SaaS Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
B2B SaaS Industry Report
Statistics for the 2024 B2B SaaS market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. B2B SaaS analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
