Away From Home Tissue Market Size
| Study Period | 2018 - 2029 |
| Market Size (2024) | USD 39.81 Billion |
| Market Size (2029) | USD 54.95 Billion |
| CAGR (2024 - 2029) | 6.66 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Away From Home Tissue Market Analysis
The Away-From-Home Tissue and Hygiene Market size is estimated at USD 39.81 billion in 2024, and is expected to reach USD 54.95 billion by 2029, growing at a CAGR of 6.66% during the forecast period (2024-2029).
It is estimated that more than 9% of the paper products processed worldwide end up as tissue products, accounting for at least 21 million tons of tissue paper annually. In recent years, away-from-home products are estimated to be accountable for more than one-third of global tissue consumption, and these products are increasing at a moderate pace every year. Furthermore, the Russia-Ukraine war has an impact on the overall ecosystem of the market.
- Most away-from-home tissue products are bought by building owners, institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are often installed in dispensers used in their establishments to maintain customers' loyalty toward that brand. The primary ground of competition usually revolves around the product's price, compatibility with dispensers, and ease of replenishment.
- These products have become one of the most widely used commodities in the world. The increasing demand from urban regions for away-from-home tissue products is mainly driving the hygiene market. Many end users, from restaurants and food trucks to commercial users, have a constant demand for these products in urban markets compared to rural establishments that rely on retail variants.
- The high raw material price is a significant factor that is limiting the growth of the market for tissue all over the world. Moreover, new innovative products, such as electronic dryers, are impacting the development of the market.
Away From Home Tissue Market Trends
This section covers the major market trends shaping the Away From Home Tissue & Hygiene Market according to our research experts:
Toilet Paper to Occupy the Maximum Market Demand
- Paper and cloth towels in the market are proven to have the highest drying capacity compared to other alternatives, like electronic dryers. According to a study conducted by Mayo Clinic Proceedings, a prominent medical journal, on the drying efficiency of several hand drying methods, the results indicated that residual water was more efficiently removed from the hands by paper towels compared to jet and hot air dryers.
- Recent studies claim that 3 in 10 shoppers are considered heavy users of bathroom tissues and shop for about 13 rolls every month. Toilet papers are seeing the advantage of the support of effective category segmentation and added value innovations. Prime innovations, like dermatologically tested, flushable, and double-layered toilet papers, distinguish general toilet papers from premium ones.
- In some countries, the market's value growth is entirely driven by the introduction of premium and super-premium toilet paper. The differentiation of these premium and super-premium away-from-home tissue and hygiene products are already seen on supermarket shelves in the form of premium packaging, as the biggest sub-sector of away-from-home market bathroom tissues are already enjoying household penetration rates close to 100%.
Asia-Pacific to be the Fastest Growing Market
- In Asia- Pacific, countries like China, Australia, Singapore, and India stood as the key source of demand for these products. The high demand from the market channels, such as hospitals and healthcare units, hospitality units, food businesses, and other businesses, is driving the demand for away-from-home tissue and hygiene products in the region. The highest demand was recorded in restaurants, stores, public toilets, etc., for environmental sanitation needs, where hygiene products are provided widely for customers.
- The rapidly growing middle-class population in many Asia-Pacific countries and the increasing disposable incomes of the population significantly increased domestic travel, which drives the demand for away-from-home tissue and hygiene products.
- The region is also becoming one of the most famous medical tourism hubs. There are more than 0.3 million births and 0.1 million deaths every day in the region, which leads to increased consumption of away-from-home tissue and hygiene products, such as wipes, paper towels, and napkins, in both domestic users and commercial users, like hospitals and the healthcare industry.
Away From Home Tissue Industry Overview
The away-from-home tissue and hygiene market is highly fragmented. Due to high demand, many players are entering the market to have a stronghold in it by developing high-quality products for various end-user applications. Some key players include Kimberly-Clark Corporation, Georgia Pacific LLC (Koch industries), SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble, Clearwater Paper Corporation, Wausau Paper Corp., and Kruger Products, among others.
Away From Home Tissue Market Leaders
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Kimberly-Clark Corporation
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Georgia Pacific LLC
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SCA (Svenska Cellulosa Aktiebolaget)
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Procter & Gamble
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Kruger Products
*Disclaimer: Major Players sorted in no particular order
Away From Home Tissue Market News
- August 2022: Kimberly-Clark Professional announced launching 100% bio-based and recyclable core plugs in its Scott and Kleenex hand towel ranges in Europe, the Middle East, and Africa. The plastic-free core plugs, which replace the ones now in use, are mostly constructed of starch and fiber. An estimated 1.5 million plastic bottles' worth of plastic will be saved annually, or approximately 30 tonnes of plastic.
- February 2022: SCA announced an investment of SEK 90 million (USD 9.7 million) in the pulp mill in Östrand, Sweden. The upgrade will reduce costs while also boosting the factory's capability for production. Due to the decreased likelihood of olfactory disruptions, the investment will also enhance the local environment.
Away From Home Tissue Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Demand for Recycled Products
4.2.2 Increased Spending on Hygiene
4.3 Market Restraints
4.3.1 Growing Trend of Electronic Dryers
4.3.2 Slow Growth In the Market
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Paper Napkins
5.1.2 Paper Towels
5.1.3 Wipes
5.1.4 Toilet Papers
5.1.5 Incontinence Products
5.1.6 Other Product Types
5.2 By End User
5.2.1 Commercial
5.2.2 Food and Beverages Industry
5.2.3 Hospitals and Healthcare
5.2.4 Other End Users
5.3 Geography
5.3.1 North America
5.3.2 Europe
5.3.3 Asia-Pacific
5.3.4 Latin America
5.3.5 Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Kimberly-Clark Corporation
6.1.2 Georgia Pacific LLC
6.1.3 SCA (Svenska Cellulosa Aktiebolaget)
6.1.4 Procter & Gamble
6.1.5 Cascades Tissue Group Inc.
6.1.6 Wausau Paper Corp.
6.1.7 Sofidel Group
6.1.8 Clearwater Paper Corporation
6.1.9 Kruger Products
- *List Not Exhaustive
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
Away From Home Tissue Industry Segmentation
The study considers the revenue generated from selling various types of away-from-home tissue and hygiene products/solutions provided by vendors operating in the market. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyzes the overall impact of COVID-19 on the ecosystem.
The Away-From-Home Tissue and Hygiene Market is segmented by Product Type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, and Other Product Types), End User (Commercial, Food and Beverage, Hospitals and Healthcare, and Other End Users), and Geography. The market sizes and values are provided in terms of value (USD million) for all the above segments.
| By Product Type | |
| Paper Napkins | |
| Paper Towels | |
| Wipes | |
| Toilet Papers | |
| Incontinence Products | |
| Other Product Types |
| By End User | |
| Commercial | |
| Food and Beverages Industry | |
| Hospitals and Healthcare | |
| Other End Users |
| Geography | |
| North America | |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle East & Africa |
Away From Home Tissue Market Research FAQs
How big is the Away-From-Home Tissue and Hygiene Market?
The Away-From-Home Tissue and Hygiene Market size is expected to reach USD 39.81 billion in 2024 and grow at a CAGR of 6.66% to reach USD 54.95 billion by 2029.
What is the current Away-From-Home Tissue and Hygiene Market size?
In 2024, the Away-From-Home Tissue and Hygiene Market size is expected to reach USD 39.81 billion.
Who are the key players in Away-From-Home Tissue and Hygiene Market?
Kimberly-Clark Corporation, Georgia Pacific LLC, SCA (Svenska Cellulosa Aktiebolaget), Procter & Gamble and Kruger Products are the major companies operating in the Away-From-Home Tissue and Hygiene Market.
Which is the fastest growing region in Away-From-Home Tissue and Hygiene Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Away-From-Home Tissue and Hygiene Market?
In 2024, the North America accounts for the largest market share in Away-From-Home Tissue and Hygiene Market.
What years does this Away-From-Home Tissue and Hygiene Market cover, and what was the market size in 2023?
In 2023, the Away-From-Home Tissue and Hygiene Market size was estimated at USD 37.32 billion. The report covers the Away-From-Home Tissue and Hygiene Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Away-From-Home Tissue and Hygiene Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Away From Home Tissue Industry Report
Statistics for the 2024 Away From Home Tissue market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Away From Home Tissue analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
