Automotive Steering Wheel Market Size (2024 - 2029)

The automotive steering wheel market is experiencing growth driven by increasing demand for passenger vehicles, particularly in developing economies where rising consumer disposable income is boosting the need for luxury and comfort. Technological advancements are enhancing the functionality of steering wheels, integrating features that improve safety and driving experience, which in turn supports market expansion. The Asia Pacific region is poised for significant growth due to the presence of key markets like China, India, Japan, and South Korea, with Japan leading in the adoption of Electric Power Steering technology. Despite the growth prospects, manufacturers face challenges related to complex system linkages, potential safety risks, and high costs associated with technological advancements.

Market Size of Automotive Steering Wheel Industry

Automotive Steering Wheel Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR > 4.00 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Medium

Major Players

Automotive Steering Wheel Market Major Players

*Disclaimer: Major Players sorted in no particular order

Automotive Steering Wheel Market Analysis

Currently, the automotive steering wheel market is worth USD 28.22 billion and is expected to be worth USD 36.83 billion over the next five years, registering a CAGR of 4.53% during the forecast period.

  • The important components of the steering system, such as the steering coupler, tie rod ends, power steering pump, and steering yoke, are a few main components that are more diverse and complex and offer numerous advantages. Consistent technological advancements and the ease and safety of engaging more features in the steering wheel may foster the target market.
  • Rising demand for passenger vehicles in developing economies is expected to boost the market for automotive steering wheels. This is attributed to an increase in consumer disposable income and an increase in demand for luxury and comfort travel. 
  • High-quality products enable vehicles to run more efficiently, reducing fuel consumption and providing consumers with a better driving experience, which is expected to fuel market growth. Furthermore, as the consumer base grows, major automotive companies are focusing on increasing their production of passenger vehicles, which will support the demand for automotive steering wheels in the coming years.
  • The number of functions in a vehicle has grown considerably over the past few years. In the last few decades, more of these modern functions have made their way from the dashboard to an easy-to-reach position on the steering wheel. For instance, vehicles from Toyota, such as Yaris and Proace, have multi-function steering wheels, which provides access to an increasing number of features, from cruise control to air conditioning controls. Thereby allowing the driver to push the appropriate button with the touch of a finger without putting themselves, passengers, and passengers in other vehicles at risk.
  • Additionally, some of the other functions that are added to the steering wheels are safety functions like a few steering wheels have built-in vibrating functions and hands-on-off detection systems, which alert the driver when an issue arises.
  • The manufacturers' main challenges are extremely complicated linkages, the possibility of overturning, and inflated costs. The system's wire connections are complex, and any failure can have serious consequences. Because of technological advancements, the product's price increased significantly, and more components made the vehicle heavier.
  • Asia Pacific market is expected to witness considerable growth over the upcoming time period. This is attributed to the presence of countries such as China, India, Japan, and South Korea. Japan is a developed economy where the Electric Power Steering (EPS) implementation in passenger cars is overgrowing. This is due to its advantages, such as no hoses or fluids required in the steering system, thereby reducing the repair and maintenance costs. Currently, less than 60% of passenger cars are running with EPS technology.
  • However, the manufacturer's main concerns are exceedingly convoluted links, the possibility of overturning, and excessive expenses. The system's cable connections are complicated, and any failure can have serious implications. Because of technological developments, the product's price climbed significantly, and more components made the car heavier.

Automotive Steering Wheel Industry Segmentation

A steering wheel and the mechanism it is connected to are principally responsible for controlling a vehicle's direction. It converts the driver's rotational commands into swiveling motions of the car's front wheels. The steering system's joints and hydraulic lines allow the driver's movement to eventually reach the tires as it contacts the road.

The automotive steering wheel market report has been segmented by technology type, vehicle type, material type, sales channel, and geography. By technology type (conventional and control embedded), material type (aluminum, steel, magnesium, and others), vehicle type (passenger cars and commercial vehicles), sales channel (OEMs and aftermarket), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The report offers market size and forecast for Automotive Steering Wheel Market in value (USD) for all the above segments.

Technology
Conventional
Control Embedded
Material Type
Aluminium
Magnesium
Steel
Other Material Types
Vehicle Type
Passenger Cars
Commercial Vehicles
Sales Channel
Original Equipment Manufacturer
Aftermarket
Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Rest of Europe
Asia-Pacific
India
China
Japan
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
United Arab Emirates
Saudi Arabia
Rest of Middle-East and Africa
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Automotive Steering Wheel Market Size Summary

The automotive steering wheel market is experiencing significant growth, driven by technological advancements and increasing demand for passenger vehicles, particularly in developing economies. The market is characterized by the integration of complex components such as steering couplers, tie rod ends, and power steering pumps, which enhance vehicle efficiency and driving experience. The shift towards multi-function steering wheels, which incorporate features like cruise control and safety functions, is becoming more prevalent, offering convenience and safety to drivers. The adoption of steer-by-wire systems, which eliminate mechanical linkages and reduce vehicle weight, is also gaining traction, supported by mandates for advanced driver assistance systems and the need for improved vehicle maneuverability.

The Asia-Pacific region leads the market, fueled by rapid urbanization, increasing disposable incomes, and government initiatives promoting local manufacturing. Countries like China and India are witnessing a surge in demand for passenger cars, thereby boosting the need for automotive steering wheels. The region's dominance is further supported by the availability of low-cost raw materials and labor. Major players in the market, including Autoliv Inc., Takata Corporation, and ZF Friedrichshafen AG, are focusing on innovation and expansion to meet the growing demand. The development of steer-by-wire systems and the evolution of electric power steering technology are key trends shaping the market, with companies investing in new facilities and collaborations to enhance production capabilities and introduce cutting-edge products.

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Automotive Steering Wheel Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 ADOPTION OF STEER-BY-WIRE SYSTEM AIDING MARKET GROWTH

      2. 1.1.2 Others

    2. 1.2 Market Restraints

      1. 1.2.1 RAW MATERIAL PRICE INCREASES ARE EXPECTED TO STIFLE MARKET GROWTH

      2. 1.2.2 Others

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Technology

      1. 2.1.1 Conventional

      2. 2.1.2 Control Embedded

    2. 2.2 Material Type

      1. 2.2.1 Aluminium

      2. 2.2.2 Magnesium

      3. 2.2.3 Steel

      4. 2.2.4 Other Material Types

    3. 2.3 Vehicle Type

      1. 2.3.1 Passenger Cars

      2. 2.3.2 Commercial Vehicles

    4. 2.4 Sales Channel

      1. 2.4.1 Original Equipment Manufacturer

      2. 2.4.2 Aftermarket

    5. 2.5 Geography

      1. 2.5.1 North America

        1. 2.5.1.1 United States

        2. 2.5.1.2 Canada

        3. 2.5.1.3 Rest of North America

      2. 2.5.2 Europe

        1. 2.5.2.1 Germany

        2. 2.5.2.2 United Kingdom

        3. 2.5.2.3 France

        4. 2.5.2.4 Russia

        5. 2.5.2.5 Rest of Europe

      3. 2.5.3 Asia-Pacific

        1. 2.5.3.1 India

        2. 2.5.3.2 China

        3. 2.5.3.3 Japan

        4. 2.5.3.4 Rest of Asia-Pacific

      4. 2.5.4 South America

        1. 2.5.4.1 Brazil

        2. 2.5.4.2 Argentina

        3. 2.5.4.3 Rest of South America

      5. 2.5.5 Middle-East and Africa

        1. 2.5.5.1 United Arab Emirates

        2. 2.5.5.2 Saudi Arabia

        3. 2.5.5.3 Rest of Middle-East and Africa

Automotive Steering Wheel Market Size FAQs

The Automotive Steering Wheel Market is projected to register a CAGR of greater than 4% during the forecast period (2024-2029)

Autoliv Inc., Neaton Auto Products Manufacturing, Inc., ZF Friedrichshafen AG, Joyson Safety Systems and TOYODA GOSEI CO., LTD. are the major companies operating in the Automotive Steering Wheel Market.

Automotive Steering Wheel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)