Market Trends of Automotive Rain Sensor Industry
RISING AWARENESS TOWARDS SAFETY AND COMFORT EXPECTED TO DRIVE DEMAND
The rain sensor is a driver assistance system that takes the strain off the driver by automatically activating the windshield wiper system when it rains, thereby significantly improving in-vehicle safety and comfort. Autonomous cars and connected vehicles are gaining consumers' interest and are anticipated to gain wider acceptance over the forecast period. The advanced driver assistance systems (ADAS) featured are expected to diminish the penetration gap between traditional cars and tomorrow's cars. For instance,
While some governments are focusing on mandating certain ADAS features across vehicles operating in their region, others are focusing on designing and implementing standards for ADAS features and their associated specifications to improve the vehicle's performance. For instance,
- Reflecting the increasing availability of advanced driver assistance systems (ADAS) on modern vehicles, the Chinese government has recently published three new standards that specifically cover advanced driver assistance systems. The first of these new standards is GB/T 39263-2020 on terms and definitions for advanced driver assistance systems (ADAS). The standard specifies definitions for various systems, which are split into two categories; information assistance systems and control assistance systems.
- By the end of 2022, all new cars on the EU market may have to be equipped with advanced safety systems. Following an agreement with the European Parliament in March 2021, the council adopted a regulation on the general safety of motor vehicles and the protection of vehicle occupants and vulnerable road users to reduce road casualties significantly. Additionally, Euro NCAP, a government-backed group that rates cars for safety, may require a driver-monitoring system to earn a five-star safety rating starting in 2023 or 2024.
ASIA-PACIFIC REGION IS EXPECTED TO HOLD THE HIGH MARKET SHARE IN THE AUTOMOTIVE RAIN SENSOR MARKET
During the forecast period, Asia-Pacific is expected to dominate with the highest CAGR. The economic growth of emerging countries such as China and India may increase the demand for passenger cars in the future; this is expected to induce global automobile manufacturers to invest heavily in technology and modern mass production systems, fueling the demand for automotive rain-sensing wiper systems. Moreover, increased investments in infrastructure development and industrialization that fuel the demand for commercial vehicles may also boost the market's growth prospects in this region. According to this market study report, APAC is expected to continue dominating the rain-sensing windshield wipers market throughout the forecast period. Countries like China, India, Indonesia, Japan, and South Korea will be the major market contributors. For instance,
- In March 2021, Skoda Auto India announced the launch of the all-new midsize SUV Kushaq, its first production car of four models, as part of the INDIA 2.0 project. The car features rain sensors that automatically switch on the low beam or windscreen wipers when required.
Europe is to be the fastest-growing region in the future. Germany leads this regional market due to the presence of major automakers in the country. Additionally, increased vehicle production and the adoption of advanced technologies may boost the market growth in this region. Furthermore, several favorable government initiatives implemented to revitalize the automobile industry, which was hit hard by COVID-19, are expected to drive market growth in these regions.
Additionally, the European region's higher production of luxury cars and high technological capabilities are key characteristics. Consumer's prefer high-performance vehicles, which is the major reason for the growth of the automotive rain sensor market.
