Market Trends of Automotive Operating Systems Industry
Increase in demand for connected and autonomous vehicles along with various safety features is expected to drive the market
- The surge in the integration of advanced safety and comfort features in the vehicle, like vehicle infotainment, advanced driver assistance systems, and many others, is witnessing major growth in the market. Growing production of autonomous vehicles with integrated advanced driver assistance systems (ADAS) features in the wake of increasing awareness toward the safety and comfort of passengers, as well as various government regulations mandating safety features, are expected to drive demand in the market.
- The overall dynamics of the global automotive industry are also changing at a rapid pace. Moreover, the increasing acceptance of self-driving and automated vehicles further contributes to the total growth of the market significantly. This is anticipated to bring a broad range of lucrative growth opportunities throughout the forecast period.
- Also, due to a rise in the regulations on ADAS requirements, like mandatory installation of various systems, including parking system assistance in all cars in India, China, the United States, etc., the automakers are making various significant efforts to include these features in most of their vehicles and cars. The ADAS features, which were only available in the premium cars, are now being brought to other car segments as well. These systems are being provided as optional equipment in cars other than high-end vehicles. In recent days, these crucial features are also being provided in commercial vehicles as well.
- In July 2023, oToBrite introduced its product, oToGuard, the world's first all-in-one ADAS system for heavy commercial vehicles. With only one Texas Instruments TDA4 automotive processor, it can allow more than 10 ADAS features such as AVM, MOIS (UN R159), BSIS (UN R151), BSD, FCW/HWM/PCW, LDW (UN R130), DMS, as well as L2+ADAS perception features like ACC, LKA, and more. While augmenting the overall safety of heavy commercial vehicles, it can also comply with multiple UN regulations in just one system.
- As per LexisNexis PatentSight, as of December 31, 2022, Toyota Motor's patent portfolio included 1,823 active patent families, which made the company the world's significant owner of autonomous driving patents, whereas Baidu and Honda Motor's patent portfolio included 1,209 and 908 active patent families respectively. A rise in the total count of these active patent families is thus expected to create significant growth opportunities for the market exponentially.
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North America Captured a Major Market Share
- North America is expected to dominate the market in the forecast period. It is mainly due to factors like strong and established automotive company clusters and also being the home for the world's significant technology companies like Microsoft, Google, etc., the region has been a pioneer in regard to autonomous vehicles. Particularly in the United States, self-driving cars have already been tested and used in Texas, California, Washington, Arizona, Michigan, and various other states of the United States.
- The country has been significantly maximizing the total number of launches of autonomous car models, as well as the development of vehicle autonomous systems among the players in the entire automotive industry, over the past few years. Furthermore, it is expected to continue its overall growth rate throughout the forecast period.
- In May 2022, General Motors and Red Hat Inc., the global provider of open-source solutions, collaborated to assist advance software-defined vehicles at the edge. The companies primarily expect to extend an ecosystem of innovation throughout the Red Hat In-Vehicle Operating System, which delivers a functional-safety certified Linux operating system foundation that is intended for the ongoing evolution of GM's Ultifi software platform.
- This collaboration between Red Hat and GM is a noteworthy moment in the convergence of the technology and transportation industries, with Red Hat's cloud-native, enterprise-grade open-source operating system boosting the overall development of GM's software-defined vehicle programs following Ultifi's initial launch. This would allow both companies to provide customers with more valuable features reliably and responsibly in a fraction of the typical development time.
- Also, in September 2023, Google Cloud and technology company Continental entered into a strategic partnership to provide flexible, innovative, and future-oriented digital solutions for the automotive industry. The partnership would combine Continental's expertise in automotive technology with Google's data and AI technologies to build a new generation of efficient, safe, and user-focused automotive solutions. Furthermore, the two parties expect to extend their strategic partnership into additional fields of collaboration in the future, with the aim of building greater in-car connectivity and experiences for the customers.
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