Market Trends of Automotive NVH Materials Industry
This section covers the major market trends shaping the Automotive NVH Materials Market according to our research experts:
Growing Demand for Vibro-acoustics Absorption Characteristics in Automobiles
- Automotive Noise, Vibration, and Harshness (NVH) Materials are the materials used for reducing noise, vibration, and harshness and increasing the ride quality and comfort for passengers in automobiles.
- These materials can also help in vehicle weight reduction process, vehicle shock-absorbtion, and impact resistant amongst others.
- Rubber has been a widely used material to regulate the harshness, reducing noise and damping vibrations in automobiles due to its properties. It can resist temperature and fluids, lightweight, high density, vibration absorbing properties, and low cost.
- These materials are also being used for vehicle weight reduction processes and increase the performance and efficiency of the vehicle, primarily in electric vehicles.
- Automobile consumers are being attracted towards comfort driving and silent cabins in passenger cars. These NVH materials help to reduce outdoor and engine noises, control the vibrations and harshness increases the stability and durability of the vehicle.
- Increasing applications for comfort driving, growing electric vehicles, technological advancements in automobiles in developing regions are driving the demand for automobile NVH materials through the years to come.
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Asia-Pacific Region to Dominate the Market
- Asia-Pacific is expected to dominate the global market owing to the highly developed automobile sector in China, Korea, Japan, and India, coupled with the continuous investments done in the region to advance the driving technology sector through the years.
- NVH materials are being used in combustion engine vehicles, hybrid vehicles, and electric vehicles. So, the demand for these materials is expected to be constant.
- In developing countries, the demand for passenger cars has been significantly increasing due to the growing in middle-class incomes, technology and sales promotions provided by automobile manufacturers to people.
- According to the Organisation Internationale des Constructeurs d'Automobiles (OICA), Asia-Pacific leads global automobile production in recent years. China is the largest producer of automobiles the country alone produced 2,57,20,665 vehicles in 2019.
- Also, the growing population in Asia-Pacific is one of the reasons to increase the demand for automobiles. Besides, the transportation sector has been preferring NVH materials for more comfort and ease of driving.
- The continuous growth in the production of Luxury and passenger cars are expected to drive the market for automotive NVH materials in the region in coming years.
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