Automotive Navigation System Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Automotive Navigation System Market Report Has Been Segmented by Vehicle Type (Passenger Cars and Commercial Vehicles), Sales Channel (OEMs and Aftermarket), Screen Size (Less Than 6 Inches, 6-10 Inches, and More Than 10 Inches), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Market Size and Forecast are Provided in Terms of Value (USD) for all the Above Segments.

Automotive Navigation System Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Automotive Navigation System Market Size

Automotive Navigation System Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 38.64 Billion
Market Size (2030) USD 55.85 Billion
CAGR (2025 - 2030) 7.65 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Medium

Major Players

Automotive Navigation System Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Automotive Navigation System Market Analysis

The Automotive Navigation System Market size is estimated at USD 38.64 billion in 2025, and is expected to reach USD 55.85 billion by 2030, at a CAGR of 7.65% during the forecast period (2025-2030).

Over the coming years, the integration of real-time traffic data, map updates, and smartphone usage in automotive navigation systems will serve as major factors for attracting significant customer demand. Further, rapid enhancement in autonomous vehicles and connected vehicle technology is expected to fuel the demand for advanced automotive navigation systems as they heavily rely on real-time information concerning other vehicles on the road. However, increasing cybersecurity issues and the high cost of navigation systems are a few factors that are likely to hinder the market's growth during the forecast period.

Moreover, consumers' shifting preference toward availing private transportation mediums and the expanding logistics industry worldwide are contributing to the growth of the passenger and commercial vehicle segments, which, in turn, positively impacts the penetration of automotive navigation systems. Commercial vehicles are required to travel for a longer duration for cargo and passenger transportation purposes, and therefore, the drivers of these vehicles require swift knowledge of the faster routes to reduce travel downtime. Such factors are expected to impact the growth of the automotive navigation system market.

• According to the International Organization of Motor Vehicle Manufacturers (OICA), new passenger vehicle sales worldwide touched 57.4 million units in 2022 compared to 56.4 million units in 2021, representing a Y-o-Y growth of 1.9%.

• Similarly, new light commercial vehicle sales touched 19.8 million units in 2022 compared to 18.6 million units in 2021 worldwide, recording a substantial Y-o-Y growth of 7%.

Asia-Pacific is projected to emerge as the key regional market for automotive navigation systems, with Japan, India, and China developing as major automotive manufacturing hubs during the forecast period. The demand across North American and European countries is likely to increase due to the penetration of automobile micro-electro-mechanical systems (MEMS) sensors. These sensors are among the most prominent emerging applications and are increasingly being used in electronic control units and tire pressure monitoring systems in the automotive navigation systems market.

Automotive Navigation System Industry Overview

The automotive navigation system market is fragmented and highly competitive due to various international and regional players operating in the ecosystem. Some of the major players include Panasonic Holdings Corporation, Robert Bosch GmbH, Harman International Industries, LG Electronics Inc., Denso Corporation, Aisin Corporation, Mitsubishi Electric Corporation, and Garmin Ltd. These companies are increasingly focusing on improving their navigation system functionalities through the integration of emerging technologies, such as AI (artificial intelligence) and AR (augmented reality), to cater to the growing demand for advanced navigation systems in vehicles worldwide.

• In December 2023, Genesys International announced its latest development in ADAS Maps at the ADAS Show 2023, which comprises solutions that enhance the safety and support for autonomous vehicles with highly detailed road information. The highlight of Genesys' showcase was their high fidelity 2D Standard Definition (SD) map for India, which covers 8.3 million km of roads and features over 40 million Points of Interest.

• In April 2022, Mapbox announced the launch of the next-generation multimedia system developed by Toyota Motor North America for select Toyota and Lexus vehicles to offer a driving experience exceeding customer expectations. The Mapbox Maps software development kit incorporates a map design that complements Toyota's next-generation multimedia system, making turn-by-turn navigation intuitive for drivers.

The market is anticipated to witness rapid enhancements in automotive navigation system technology owing to the integration of autonomous vehicles into the ecosystem. Major players are expected to actively strategize and form long-term partnerships with automakers to gain a competitive edge in the industry.

Automotive Navigation System Market Leaders

  1. Panasonic Holdings Corporation

  2. Robert Bosch GmbH

  3. Harman International Industries

  4. LG Electronics Inc.

  5. Denso Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Automotive Navigation System Market Concentration
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Automotive Navigation System Market News

  • August 2023: EVgo Inc. announced its collaboration with Amazon to launch an Alexa-enabled electric vehicle charging experience for customers. The PlugShare API integration creates a seamless charging experience for Alexa-enabled EVs, including Nissan ARIYA, Ford Mustang Mach-E, and F-150 Lightning. Through simple voice requests such as, ‘Alexa, find EV charging stations near me,’ customers can locate and drive to the nearest charging station, eliminating the need to stop and search for available stations manually.
  • January 2023: Mapbox announced its partnership with Toyota Motor Europe to offer cloud navigation powered by Mapbox Dash for Toyota's European models, including Yaris, Yaris Cross, and Aygo X. Mapbox Dash has been built on the cloud-based Mapbox platform that enables automobile manufacturers to launch complex in-car integrations in as little as three to six months, rather than the typical 12 to 36 months. Further, the company stated that customers who are willing to purchase Toyota vehicles with this feature will receive updates to optimize the user experience (UX) continuously throughout the vehicle's lifetime.
  • May 2022: Volvo Car USA announced that its entire 2023 car lineup in the United States would consist of mild hybrid, hybrid, or electric vehicles equipped with Google built-in features, including Google Assistant for voice control, Google Maps as the vehicle’s native navigation system, and Google Play for additional apps.
  • April 2022: HERE Technologies announced that Isuzu Trucks had deployed HERE Navigation, an off-the-shelf navigation solution for embedded in-vehicle infotainment (IVI) platforms, in its new 2022 model year F Series, FX Series, and FY Series trucks. HERE Navigation optimizes Isuzu's fleet operations with a connected in-vehicle navigation system from HERE Technologies, a leading location data and technology platform.

Automotive Navigation System Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Shifting Preference of Consumers to Avail Private Medium of Transportation
  • 4.2 Market Restraints
    • 4.2.1 High Purchase and Installation Costs
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in Value - USD)

  • 5.1 By Vehicle Type
    • 5.1.1 Passenger Cars
    • 5.1.2 Commercial Vehicles
  • 5.2 By Sales Channel
    • 5.2.1 Original Equipment Manufacturers (OEMs)
    • 5.2.2 Aftermarket
  • 5.3 By Screen Size
    • 5.3.1 Less than 6 Inches
    • 5.3.2 6-10 Inches
    • 5.3.3 More than 10 Inches
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 South Korea
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World
    • 5.4.4.1 South America
    • 5.4.4.2 Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Panasonic Holdings Corporation
    • 6.2.2 Robert Bosch GmbH
    • 6.2.3 Harman International Industries
    • 6.2.4 LG Electronics Inc.
    • 6.2.5 Denso Corporation
    • 6.2.6 Aisin Corporation
    • 6.2.7 Mitsubishi Electric Corporation
    • 6.2.8 Garmin Ltd
    • 6.2.9 Visteon Corporation
    • 6.2.10 TomTom International BV
    • 6.2.11 Faurecia Clarion Electronics Co. Ltd
    • 6.2.12 JVC Kenwood Corporation

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 Integration of Advanced Technologies such as Artificial Intelligence (AI) and Internet of Things (IoT) into Navigation Systems Propelling Market Demand

8. SUPPLIER INFORMATION

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Automotive Navigation System Industry Segmentation

An automotive navigation system refers to a part of the automobile controls or a third-party add-on used to find directions while driving an automobile. Automobile navigation can rely on GPS (Global Positioning System), or it can be DVD- or data-based.

The automotive navigation system market is segmented by vehicle type, sales channel, screen size, and geography. By vehicle type, the market is segmented into passenger cars and commercial vehicles. By sales channel, the market is segmented into original equipment manufacturers (OEMs) and aftermarket. By screen size, the market is segmented into less than 6 inches, 6-10 inches, and more than 10 inches. By geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World.

The report offers market size and forecasts for the automotive navigation system market in value (USD) for all the above segments.

By Vehicle Type Passenger Cars
Commercial Vehicles
By Sales Channel Original Equipment Manufacturers (OEMs)
Aftermarket
By Screen Size Less than 6 Inches
6-10 Inches
More than 10 Inches
By Geography North America United States
Canada
Rest of North America
Europe Germany
United Kingdom
France
Italy
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
Rest of the World South America
Middle East and Africa
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Automotive Navigation System Market Research FAQs

How big is the Automotive Navigation System Market?

The Automotive Navigation System Market size is expected to reach USD 38.64 billion in 2025 and grow at a CAGR of 7.65% to reach USD 55.85 billion by 2030.

What is the current Automotive Navigation System Market size?

In 2025, the Automotive Navigation System Market size is expected to reach USD 38.64 billion.

Who are the key players in Automotive Navigation System Market?

Panasonic Holdings Corporation, Robert Bosch GmbH, Harman International Industries, LG Electronics Inc. and Denso Corporation are the major companies operating in the Automotive Navigation System Market.

Which is the fastest growing region in Automotive Navigation System Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Automotive Navigation System Market?

In 2025, the Europe accounts for the largest market share in Automotive Navigation System Market.

What years does this Automotive Navigation System Market cover, and what was the market size in 2024?

In 2024, the Automotive Navigation System Market size was estimated at USD 35.68 billion. The report covers the Automotive Navigation System Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Automotive Navigation System Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Automotive Navigation System Industry Report

Statistics for the 2025 Automotive Navigation System market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Automotive Navigation System analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.