Automotive Labels Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Automotive Label Market is Segmented by Identification Technology (Barcode, QR Code, and RFID Tags), by Type (Branding, Track & Trace, Warning & Safety, and Asset Labels), by Application (Interior Applications, Exterior Applications, and Engine Applications), and by Geography (North America [United States, Canada], Europe [United Kingdom, Germany, France, Spain], Asia-Pacific [China, India, Japan], Latin America, Middle East and Africa). The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

Automotive Labels Market Size

Automotive Labels Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 8.23 Billion
Market Size (2029) USD 10.69 Billion
CAGR (2024 - 2029) 5.37 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Automotive Labels Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Automotive Labels Market with other markets in Packaging Industry

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Automotive Labels Market Analysis

The Automotive Labels Market size is estimated at USD 8.23 billion in 2024, and is expected to reach USD 10.69 billion by 2029, growing at a CAGR of 5.37% during the forecast period (2024-2029).

The increasing need for vehicles from the automotive industry and the requirement for labels like radio-frequency identification (RFID) and bar codes for the automotive part's identification, information, and safety are anticipated to drive the market. Due to the growth of the packaging and labeling markets across all end-user industries, the automotive labels industry is expanding significantly.

  • Automotive labels typically consist of badging and labels, such as barcode, estimate, and vehicle identification number (VIN) labels, that display component information, a company's name and logo, price, technical information, and other important details. Additional factors anticipated to fuel market growth include the increased demand for smart labels, such as RFID and barcodes, and the rising demand for eco-friendly label production methods.
  • Tracking industrial components in automotive manufacturing is crucial. RFID tags ensure efficient tracking, enhance supply chain integrity, improve customer safety, and reduce liabilities. In August 2023, SML introduced a new feature to its Clarity Store solution, eliminating stock-receiving at destinations. This solution uses fixed RFID readers in delivery vehicles for hands-free proof of delivery (POD), integrating PervasID’s RFID readers with Clarity’s platform.
  • The increasing utilization of automotive labels in passenger cars is one of the key factors driving the market growth. Moreover, the increasing investments in automobile manufacturing facilities and rising passenger car production are key factors fostering the market demand for automotive labels. The market for automotive labels market is also expanding due to technical developments occurring in almost every industry. It's important to properly categorize the millions of photos and videos that autonomous driving platforms produce.
  • The automotive industry has many labeling requirements, from cleaning supplies and car producers to Formula 1 and public transportation. There are labels used in this industry in almost every area of a car, including the exterior and the engine. In this sector, automotive labeling may be used on starting motors, cables, pumps, motors, and engine management systems, among other things.
  • As the market for automotive labels continues to grow, so too are the global compliance regulations for ink components. As a result, it has become complex and challenging for formulators to select ingredients to meet such a market and are different from the elements that could be a design ink. This and rising production costs in various countries are expected to hinder the market's growth.

Automotive Labels Market Trends

Barcode Segment to Hold Major Market Share

  • Barcode labels provide a fast way to store and retrieve data. Barcode labels contain company and product details in line and number formats. Barcode labels can also be used to manage inventory and reduce the recall burden by providing traceability. Automotive barcodes on automotive labels can be found on parts of engines, doors, dashboards, and more.
  • The 2D barcode is one of the most common types of barcode used to label car parts. Labeling plays a critical role in the supply chain of a car part manufacturer. It guarantees a product's accurate delivery, provides important barcodes and other information, and accelerates the movement of goods; from customer-specific needs and branding requirements for distributors in emerging markets to import and export controls and customs audits, labeling can be labor-intensive and expensive.
  • On the other hand, 3D scanners generate a 3D scan of the bar code. This scan can be read from any direction. 3D barcode scanners are commonly used in industrial applications such as automotive assembly and manufacturing.
  • Several manufacturers provide a wide range of automotive barcode labels. For instance, Metalcraft, Inc. manufactures plastic barcode labels that come in various applications. They can be used on windshields, cables, wires, dashboards, etc. Also, there are tamper-evident and metalized labels, many others.
  • Car parts and automotive inventory labeling are important in producing cars and car parts. Car manufacturers use barcodes to keep track of products in their warehouses and to check inventory from their third-party logistics (3PL) suppliers. They also use barcodes (with printed barcodes) to identify parts with a wide range of other information, including serial numbers, dates, and models.
  • Barcode printers or scanners can print these barcodes to produce the label applied to a product. This helps track inventory and minimizes the risk of mistakes or missing important information. According to OICA, the sales of light vehicles are expected to increase by 4.73% this year. Overall, the growing automotive industry is expected to aid the market's growth. Further more, in 2023, China emerged as the dominant force in the Asia-Pacific passenger car market, with sales exceeding 26 million units, as reported by OICA. India secured its position as the second-largest market, boasting sales of almost 4.1 million units.
Automotive Labels Market: Passenger Car Sales Volume, in Million, APAC, by Country, 2023

Asia-Pacific Expected to Dominate the Market

  • The Asia-Pacific region holds a major market share and is expected to witness the highest growth over the forecast period. The growing number of startups in the region by companies like Avery Dennison to grow the labels and packaging industry and boost its innovation abilities is a significant factor aiding the market's growth.
  • The automotive after-sales market's growth is attributed to various factors, including increased vehicle production and sales in China and the expansion of the automotive components industry. Additionally, the market for engine after-sales is projected to experience a robust growth rate over the forecast period, driven by an increase in customer-centric customization and the market for used cars. Within the after-sales segment, labels are utilized to replace parts, provide maintenance and repair services, ensure safety, and adhere to regulations. As the market continues to expand, there is likely to be a corresponding increase in the demand for engine and other automotive labels.
  • As the Indian automotive industry plays a major role in both macroeconomic expansion and technological development, it has been an excellent indicator of how well the economy is doing. Due to the growing middle class and a large proportion of India's young population, the two-wheeler segment dominates the market in terms of volume. The sector's growth is also supported by increased interest by businesses to explore regional markets. This has resulted in an increase in the production of vehicles. As the automotive industry continues to grow, the demand for automotive parts, including labels, is also expected to increase.
  • The Japanese government recognizes radio-frequency identification (RFID) as an innovative technology supported by major financial investment to ensure that the strong production base in Japan will play a leading role in RFID applications over the coming years. Significant advances in RFID technology can be achieved based on government support. This could lead to more advanced and effective RFID, which would be better suited for use in the automotive sector.
  • According to the Japan Automobile Manufacturers Association Inc., in 2022, Japanese automakers manufactured around 16.96 million vehicles at production facilities outside of Japan, increasing from 16.46 million in the previous year. Expanding production outside Japan indicates a global expansion strategy by Japanese automakers. As they establish a stronger presence in foreign markets, they may require specialized labels to cater to the unique requirements of different regions and languages, further driving demand in the automotive labels market.
Automotive Labels Market: Market CAGR (%), By Region, Global

Automotive Labels Industry Overview

The market exhibits fragmentation due to the presence of several major players, including 3M Company, Avery Dennison Corporation, Resource Label Group, H.B. Fuller Company, and more. This evolving industry landscape, characterized by the involvement of these major players, has intensified competition among companies striving to seize emerging opportunities. Simultaneously, smaller firms are on a growth trajectory, seeking to harness the market's substantial growth potential.

In June 2023, Avery Dennison Corporation announced a strategic collaboration with Emerald Technology Ventures focused on Industrial, Sustainable, and New Packaging Materials Technologies. This collaboration represents a significant step towards advancing Avery Dennison's innovation and sustainability objectives.

Furthermore, in October 2022, Resource Label Group bolstered its presence in the Midwest and reinforced its leadership in the label and packaging industry by acquiring Deco Flexible Packaging, a Chicago-based company. This acquisition marked the twenty-fourth addition to Resource Label Group's expanding portfolio.

Automotive Labels Market Leaders

  1. 3M Company

  2. Avery Dennison Corporation

  3. Brady Worldwide, Inc.

  4. Resource Label Group LLC

  5. CILS International 

*Disclaimer: Major Players sorted in no particular order

Automotive Labels Market Concentration
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Automotive Labels Market News

  • April 2023: Cognosos unveiled the RT-270, the latest iteration of the company's FVL (finished vehicle logistics) tags. These cutting-edge tags are specifically designed to enhance the efficiency, productivity, and safety of automotive OEMs (original equipment manufacturers) and shippers. The RT-270 tags come equipped with a robust feature set, including 900MHz wireless networking, Bluetooth (BLE) connectivity, and an innovative LED light to improve usability.
  • January 2023: Avery Dennison made a significant announcement regarding a substantial investment aimed at expanding its manufacturing capacity in the Americas region. The company is undertaking the construction of a state-of-the-art manufacturing facility in Queretaro, Mexico, as part of its strategic vision to become the world's leading RFID provider, ensuring that every item is assigned a unique digital ID. This investment, totaling over USD 100 million, underscores Avery Dennison's commitment to revolutionizing the supply chain industry by developing advanced technologies that promote connectivity and transparency. These innovations are expected to drive greater efficiency and productivity across various industries.

Automotive Labels Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Impact of COVID-19 on the Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Growing Demand From the Automotive Industry for RFID Labels

      2. 5.1.2 Increasing Compliance With Label Laws

    2. 5.2 Market Restraints

      1. 5.2.1 Cost of Manufacturing Greater for Small Manufacturers

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Identification Technology

      1. 6.1.1 Barcode

      2. 6.1.2 QR Code

      3. 6.1.3 RFID Tags

      4. 6.1.4 Other Identification Technologies

    2. 6.2 By Type

      1. 6.2.1 Branding

      2. 6.2.2 Track & Trace

      3. 6.2.3 Warning & Safety

      4. 6.2.4 Asset Labels

      5. 6.2.5 Other Types (Tire Labels, Weatherproof Labels)

    3. 6.3 By Application

      1. 6.3.1 Interior Applications

      2. 6.3.2 Exterior Applications

      3. 6.3.3 Engine Applications

      4. 6.3.4 Other Applications

    4. 6.4 By Geography***

      1. 6.4.1 North America

        1. 6.4.1.1 United States

        2. 6.4.1.2 Canada

      2. 6.4.2 Europe

        1. 6.4.2.1 United Kingdom

        2. 6.4.2.2 Germany

        3. 6.4.2.3 France

        4. 6.4.2.4 Spain

      3. 6.4.3 Asia

        1. 6.4.3.1 China

        2. 6.4.3.2 India

        3. 6.4.3.3 Japan

      4. 6.4.4 Australia and New Zealand

      5. 6.4.5 Latin America

      6. 6.4.6 Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles*

      1. 7.1.1 3M Company

      2. 7.1.2 Avery Dennison Corporation

      3. 7.1.3 Resource Label Group LLC

      4. 7.1.4 CILS International

      5. 7.1.5 Brady Worldwide Inc.

      6. 7.1.6 Asean Pack

      7. 7.1.7 Polyonics Inc.

      8. 7.1.8 Imagetek Labels

      9. 7.1.9 Weber Packaging Solutions

      10. 7.1.10 Advantage Label & Packaging Inc.

      11. 7.1.11 Label-Aid Systems Inc.

      12. 7.1.12 Clarion Safety Systems

  8. 8. INVESTMENT ANALYSIS

  9. 9. FUTURE OF THE MARKET

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'
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Automotive Labels Industry Segmentation

The automotive labels market is a crucial component of the automotive industry, acting as the bridge between OEMs and compliance regulators by delivering critical information, safety notices, and warnings to the car owner and any other machine operators.

The automotive labels market is segmented by identification technology (barcode, GR code, RFID tags, and other identification technologies), by type (branding labels, track & trace, warning & safety, asset labels, and other types), by application (interior applications, exterior applications, engine applications, and other applications), and geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Spain, Rest of Europe), Asia Pacific (China, Japan, India, Rest of Asia Pacific), Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Identification Technology
Barcode
QR Code
RFID Tags
Other Identification Technologies
By Type
Branding
Track & Trace
Warning & Safety
Asset Labels
Other Types (Tire Labels, Weatherproof Labels)
By Application
Interior Applications
Exterior Applications
Engine Applications
Other Applications
By Geography***
North America
United States
Canada
Europe
United Kingdom
Germany
France
Spain
Asia
China
India
Japan
Australia and New Zealand
Latin America
Middle East and Africa
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Automotive Labels Market Research FAQs

The Automotive Labels Market size is expected to reach USD 8.23 billion in 2024 and grow at a CAGR of 5.37% to reach USD 10.69 billion by 2029.

In 2024, the Automotive Labels Market size is expected to reach USD 8.23 billion.

3M Company, Avery Dennison Corporation, Brady Worldwide, Inc., Resource Label Group LLC and CILS International are the major companies operating in the Automotive Labels Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Automotive Labels Market.

In 2023, the Automotive Labels Market size was estimated at USD 7.79 billion. The report covers the Automotive Labels Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Automotive Labels Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Automotive Labels Industry Report

Statistics for the 2023 Automotive Labels market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Automotive Labels analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Automotive Labels Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)