Automotive Head-up Display (HUD) Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.27 Billion |
| Market Size (2029) | USD 4.56 Billion |
| CAGR (2024 - 2029) | 24.00 % |
| Fastest Growing Market | Europe |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Automotive Head-up Display (HUD) Market Analysis
The Automotive Head-up Display Market size is estimated at USD 1.27 billion in 2024, and is expected to reach USD 4.56 billion by 2029, growing at a CAGR of 24% during the forecast period (2024-2029).
The COVID-19 pandemic had a negative impact on the market in 2020 due to a halt in manufacturing activities and supply chain disruptions due to restrictions imposed by governments worldwide. However, post-pandemic, as economic activities restored, the demand started gaining momentum owing to notable growth in production and sales of vehicles across major countries like the United States, China, India, and others.
The demand for high-end luxury and mid-size cars with advanced safety features, including head-up displays, coupled with significant growth in the use of smartphones and navigation systems, is anticipated to enhance demand in the market. Further, the introduction of stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in technology, and organic growth in automobile production will further boost the growth of the market during the forecast period.
Automobile manufacturers and HUD market players are working towards improving the present head-up display system. Present HUDs are equipped with a geological positioning system (GPS) that can display warning and error messages on the windshield. Implementation of strict safety regulations by the government coupled with increasing sales of luxury cars, the adoption of HUD in luxury vehicles is on the rise as a part of the driver and passenger safety systems to offer lucrative opportunities for players in the market. Increased consumer spending on luxury cars and a growing emphasis on safety are expected to support the growth of automotive HUDs in these regions.
Automotive Head-up Display (HUD) Market Trends
Increased Adoption Rate of Windshield HUD to Occupy Significant Share in the Market
- Automobile manufacturers and HUD suppliers have been continually working on developing better systems for cars. These HUDs have evolved beyond the bulky navigation that was available a few years ago. These systems are now capable of displaying compass directions, warning messages, radio information, etc., on the windshield.
- Utilizing advanced technologies, like liquid crystal display (LCD) and light-emitting diodes (LED), delivers the advantage of displaying bright, vibrant images on the windshield. The consistent technological advancements have evolved them to be less expensive to manufacture. For instance,
- In July 2022, SOAR, formerly Tohoku Pioneer Corporation Yonezawa Plant (Yonezawa City, Yamagata Prefecture), will cultivate a new demand for organic electroluminescent displays (ELDs). The company will strengthen its approach to automotive head-up displays (HUDs), compact mobility vehicles, and new fields such as smartwatches.
- New projection technologies, including micro mirror-based devices based on electromechanical systems, are coming into the market, which will aid in creating brighter displays with the usage of more colors. The factors that are expected to drive the growth of the display systems market are the low cost and innovative display technologies.
- Head-up displays were earlier available majorly in luxury cars, but now, OEMs have been thinking and making them standard even in economy cars. In 2022, Japanese manufacturer Maruti Suzuki launched an updated Baleno with the large windshield HUD in the Indian market.
- Continental AG offers Adaptive Cruise Control, which uses AR-based HUD to display and monitor the speed and distance ahead of the cars. A crescent-shaped icon on the display changes its color to provide uninterrupted feedback when the vehicle ahead gets too close. The display panel plays a critical role in the augmented usage of the driver assistant systems in the vehicle.
United States is Expected to Dominate the Market During the Forecast Period
- The prominence of the United States in automotive safety makes North America one of the leading geographies in the automotive HUD market scenario after Europe. With a steady transformation in the country's automotive industry, there is considerable market penetration and mass adoption of safety systems, especially in the passenger vehicle segment. Commercial vehicles, like pick-up trucks, have also started adopting these systems to improve the driver's visibility and reduce accidents at night. For instance,
- In August 2021, Blackberry Limited (BlackBerry) of Canada announced that Nobo Auto has begun production of a smart cockpit domain controller based on the BlackBerry QNX Neutrino real-time operating system (RTOS) and QNX Hypervisor. The domain controller will be installed on Great Wall Motor's Haval H6S SUV. The Haval H6S will use Nobo Auto's DCC (Digital Cockpit Controller) platform.
- According to a study conducted by the NHTSA, about 80% of the accidents happening in the United States are caused due to driver distraction. With the rapid technological developments happening in the automotive industry, HUDs have helped drivers view not only vehicle information but also the nearby environment information. Drivers can be alerted with several notifications, such as a phone call, driving speed, navigation, and imminent collision when the vehicle ahead is braking, etc.
- Automobile manufacturers, such as Ford and GM, are increasingly equipping their vehicles with built-in infotainment systems to provide consumers with enhanced driving experiences. The increasing demand for these advanced systems is expected to result in an increased demand for HUD systems, which are intricately integrated with in-vehicle entertainment and vehicle information systems.
- The growing trend of connectivity in vehicles, with the increased integration of smartphones and tablets with in-vehicle entertainment and information systems, helps drive increased demand for advanced driving-assisted systems. Currently, manufacturers are focusing on developing HUDs that can detect pedestrians. For instance,
- In December 2021, Karma Automotive and WayRay announced a collaboration to integrate an innovative, new form of Augmented Reality (AR) Head-Up Display (HUD) technology in a fleet of future Karma vehicles. The WayRay True Augmented Reality (True AR) and Deep Reality Display technology enable the generation of virtual images at any distance and on multiple depth planes. Images are generated by projecting a red-green-blue (RGB) laser beam through a Picture Generating Unit (PGU) onto a Holographic Optical Element (HOE).
- The growth of the market for these driver-assisted systems is expected to increase the demand for HUD systems, thus easing the process for monitoring the information provided.
Automotive Head-up Display (HUD) Industry Overview
The automotive HUD market is moderately consolidated as the market accommodates global players and several regional players. These companies have managed to gain an advantage by managing their product portfolio, developing new products, and expanding their footprint across several countries across the world. Prominent manufacturers are investing in research and development activities for the development of advanced HUD systems to maximize revenue and provide the HUD in economic and midsize vehicles.
In January 2021, Panasonic Automotive launched its latest augmented-reality HUD capable of displaying lane edges, objects on the road, and other information important to drivers. The HUD runs in AI and shares information with the driver. The new HUD can determine by itself whether the barrier is a vehicle, pedestrian, or trash can.
In September 2020, DigiLens unveiled its Ultra-Compact CrystalClear™ AR HUD, compatible with any auto dashboard. The CrystalClear™ AR HUD has around 15° x 5° field-of-view and is expected to open the gateway for holographic-assisted navigation to any vehicle.
Besides these, several key OEMS are also participating actively in the market, and such developments are likely to have a strong positive impact on the market. For instance,
In June 2021, Hyundai Motor Company introduced a less head-up display (HUD) that features optical glass installed in the dashboard and angled toward the driver, which ensures better vision.
In 2021, Audi announced the introduction of its latest reality (AR) heads-up-display (HUD) in the Audi Q4 e-tron electric vehicle. The generated virtual image will appear to float in space about ten meters ahead of the driver. The company claims that the overlaid image will assist in conveying information at a rapid pace and without confusion.
Automotive Head-up Display (HUD) Market Leaders
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Continental AG
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DENSO Corporation
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HUDWAY, LLC.
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Visteon Corporation
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Robert Bosch GmbH
*Disclaimer: Major Players sorted in no particular order
Automotive Head-up Display (HUD) Market News
- July 2022: Tom Tom announced that Opel's new Astra features a new generation of TomTom's full-stack navigation solution, including over-the-air updates for fresh and accurate maps, highly convenient connected services, and new map-based advanced driver assistance system (ADAS) features for greater safety. TomTom's up-to-date map information and navigation guidance is available across the new Astra's next-generation Pure Panel digital cockpit screens, including the new head-up display. It is also accessible through easy-to-use voice control.
- July 2022: Foryou Corporation announced that its wholly-owned subsidiary, Huizhou Foryou Multimedia Electronics Co., Ltd. (Foryou Multimedia), signed a letter of intent for cooperation with Huawei Technologies Co., Ltd. (Huawei) in the smart vehicle light business. According to the letter of intent for cooperation, the two parties will establish a long-term, stable, and rapid cooperating mechanism to conduct intensive cooperation in the field of smart vehicles, especially AR-HUD (augmented reality head-up display).
- June 2022: Japan Display announced that it will strengthen its automotive display-related business. The company will support the upsizing of automotive displays and high image quality and focus on the development of high-value-added products that have safe driving assistance functions. It will also enhance the development and commercialization of products in new fields that are likely to grow, such as integrated cockpits for electric vehicles (EVs) and head-up displays (HUDs).
- In May 2022, Panasonic Automotive Systems Co., Ltd. (Panasonic Automotive Systems) announced that its 11.5-inch windshield head-up display (WS HUD) has been adopted for Nissan Motor Co., Ltd.'s new Ariya crossover electric vehicle (EV). The WS HUD is a system that projects information on the windshield, such as vehicle speed, navigation, and advanced driver-assistance systems.
- In December 2021, Karma Automotive and WayRay announced the integration of an innovative, new form of augmented reality (AR) head-up display (HUD) technology in a fleet of future Karma vehicles. The WayRay true augmented reality (True AR) and Deep Reality Display technology enables the generation of virtual images at any distance and on multiple depth planes.
Automotive Head-up Display (HUD) Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size in Value USD)
5.1 HUD Type
5.1.1 Windshield
5.1.2 Combiner
5.2 Vehicle Type
5.2.1 Passenger Cars
5.2.2 Commercial Vehicles
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Spain
5.3.2.5 Russia
5.3.2.6 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 South America
5.3.4.2 Middle-East and Africa
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Nippon Seiki Co. Ltd
6.2.2 Continental AG
6.2.3 Yazaki Corporation
6.2.4 DENSO Corporation
6.2.5 Robert Bosch GmbH
6.2.6 Visteon Corporation
6.2.7 Panasonic Corporation
6.2.8 Pioneer Corporation
6.2.9 HUDWAY LLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Automotive Head-up Display (HUD) Industry Segmentation
A head-up display (HUD) is a display that allows the user to see displayed data without looking away from the outside world. A display technology that superimposes images onto the inside of the windshield to enable drivers to view the information while keeping their eyes on the road. Heads-up displays (HUDs) are also used in goggles and helmets. The scope of the report covers details on the latest trends, developments, and technologies.
The automotive head-up display (HUD) market is segmented by HUD type, Vehicle Type, and Geography. By HUD type, the market is segmented into Windshield and Combiner. By Vehicle Type, the market is segmented into passenger cars and commercial vehicles. By Geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World.
For each segment, market sizing and forecast have been done on the basis of value (USD).
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| Windshield | |
| Combiner |
| Vehicle Type | |
| Passenger Cars | |
| Commercial Vehicles |
| Geography | ||||||||
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Automotive Head-up Display (HUD) Market Research FAQs
How big is the Automotive Head-up Display Market?
The Automotive Head-up Display Market size is expected to reach USD 1.27 billion in 2024 and grow at a CAGR of 24% to reach USD 4.56 billion by 2029.
What is the current Automotive Head-up Display Market size?
In 2024, the Automotive Head-up Display Market size is expected to reach USD 1.27 billion.
Who are the key players in Automotive Head-up Display Market?
Continental AG, DENSO Corporation, HUDWAY, LLC., Visteon Corporation and Robert Bosch GmbH are the major companies operating in the Automotive Head-up Display Market.
Which is the fastest growing region in Automotive Head-up Display Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Automotive Head-up Display Market?
In 2024, the North America accounts for the largest market share in Automotive Head-up Display Market.
What years does this Automotive Head-up Display Market cover, and what was the market size in 2023?
In 2023, the Automotive Head-up Display Market size was estimated at USD 0.97 billion. The report covers the Automotive Head-up Display Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Automotive Head-up Display Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Head up Display Industry Report
Statistics for the 2024 Automotive Head-up Display market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Automotive Head-up Display analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
