Automotive Digital Mapping Market - Growth, Trends, and Forecast (2019 - 2024)

The Automotive Digital Mapping Market is Segmented by Component (Solutions, Services), Application (Autonomous Cars, Fleet Management, ADAS), and Geography.

Market Snapshot

automotive digital mapping market
Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America

Key Players:

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Automotive Digital Mapping Market

The automotive digital mapping market is expected to register a CAGR of 12.75%, over the forecast period (2019-2024). Digital maps have been used extensively in recent times for various location-enabled applications, such as Google Earth, Google Maps, and Foursquare. The technology, however, is mainly recognized and used in GPS satellite networks, which form a significant component of the standard automotive navigation systems.

  • The increasing adoption of connected cars and the rapid deployment of high-speed communication networks across geographies is expected to drive the growth of the market over the forecast period.
  • Also, the machine-to-machine (M2M) platform consolidation is leading to increased revenue due to the low initial investment. The use of LBS technology (in coordination with digital maps) in business operations pertaining to logistics and the automotive industry is increasing considerably.
  • The deployment of long-term evolution (4GLTE) technologies in the automotive sector is a major reason for the increased adoption of IoT solutions, since, the sector has been witnessing a growing trend in favor of intelligent cars and transport systems, which use the Internet of Things (IoT) technology to enhance safety and functionality in vehicles with complete in-built systems.

Scope of the Report

The automotive industry has been at the forefront of innovation and has been proactively adopting technology to provide enhanced experience to the end-user. Digital mapping as the process in the collection of data is compiled to produce maps, in the form of virtual images, which accurately represent a particular geographical area, major roads, rivers, and important landmarks, such as airports, tourist attractions, and hospitals in and around the region. The digital mapping technology can also be used to calculate distances between different places. 

By Component
By Application
Autonomous Cars
Fleet Management
Advance Driver Assistance Systems (ADAS)
North America
Latin America
Middle East & Africa

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Key Market Trends

Solution Component is Expected to Hold the Major Market Share

  • The increasing use of cloud-based solutions by content providers is supporting the automotive digital mapping market. 
  • The increase in demand for digital signage solutions among consumers is responsible for the adoption of M2M products and services in the business transport segments.
  • Moreover, strategic alliances between mobile operators, hardware providers, map providers, and application developers are boosting the revenue of the automotive digital mapping market.
  • There is an increase in the market penetration of integrated telematics in the Americas, particularly in the United States, due to a rise in demand for smartphones and regulations for safety. 
automotive digital mapping market

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United States is Expected to Have Significant Market Share

  • The improved precision by the usage of GPS systems is leading to increasing reliance on GPS systems. This, coupled with the increasing number of autonomous vehicles and defense spending are the major reasons for the high adoption of these systems in the United States.
  • The United States is leading the world, in terms of the adoption of autonomous vehicles. This growth is majorly attributable to the presence of technology giants, such as Tesla Motors, Ford Motor Company, GeneraMotorsrs, and Chrysler, across the country.
  • The demand for connected cars in the country is increasing due to technology-savvy customers, increased spending on connectivity technologies, and the major presence of the tech base in Silicon Valley, San Francisco, California, which is propelling the growth of luxury cars featuring advanced connectivity solutions. 
automotive digital mapping market

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Competitive Landscape

The automotive digital mapping market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. With prospering economies, consumers across the world have been observed to be moving toward purchasing products with advanced features. These features are expected to stay relevant in the market over the next few years, despite the rapid investments being made to innovate constantly within the industry.

  • April 2019 - HERE Technologies announced the general availability of HERE XYZ, a cloud-based service that provides software developers as well as novice and professional mapmakers with the tools needed for effortless map publication and data management.
  • February 2018 - Esri acquired ClearTerra, a location-based activity, and Geospatial and activity-based intelligence tools. This acquisition brings workflow enhancing software into Esri’s product portfolio.

Major Players

  1. Google LLC
  2. Apple Inc.
  3. HERE Technologies
  4. TomTom NV
  5. MapQuest Inc.

* Complete list of players covered available in the table of contents below

automotive digital mapping market

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Growth in the Number of Connected Cars

      2. 4.3.2 Increase in the Use of 3D Platforms

    4. 4.4 Market Restraints

      1. 4.4.1 Stringent Regulations and Legal Challenges for Safeguarding Privacy and Security

      2. 4.4.2 Lack of In-house Expertise

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technology Snapshot

      1. 4.6.1 GIS

      2. 4.6.2 LiDAR

      3. 4.6.3 Digital Orthophotography

      4. 4.6.4 Aerial Photography


    1. 5.1 By Component

      1. 5.1.1 Solutions

      2. 5.1.2 Services

    2. 5.2 By Application

      1. 5.2.1 Autonomous Cars

      2. 5.2.2 Fleet Management

      3. 5.2.3 Advance Driver Assistance Systems (ADAS)

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Google LLC

      2. 6.1.2 Apple Inc.

      3. 6.1.3 Micello Inc.

      4. 6.1.4 HERE Technologies

      5. 6.1.5 TomTom NV

      6. 6.1.6 ARC Aerial Imaging Inc.

      7. 6.1.7 Mapquest Inc.

      8. 6.1.8 ESRI Inc.

      9. 6.1.9 MiTAC Holdings Corporation

      10. 6.1.10 Nearmap Ltd

    2. *List Not Exhaustive


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