Market Trends of Automotive Air Suspension Industry
This section covers the major market trends shaping the Automotive Air Suspension Market according to our research experts:
Electronically Controlled Air Suspension Anticipated to Dominate the Market
The electronically controlled air suspension system is essentially a computer-controlled system that can adjust the ride characteristics and performance of your vehicle. Unlike conventional air suspensions, an electronic suspension modifies the shocks and/or struts electronically to ensure a smooth ride.
Many luxury passenger cars are being released with electronically controlled air suspension, such as Audi A8, Mercedes S-Class, Porsche Cayenne, Land Rover Discovery, and Volkswagen Touareg, are some of many models. Moreover, automobile manufacturers need to obtain safety ratings from organizations such as IIHS, NCAP, and ICAT to access sales of vehicles in the air suspension market.
Thus, all these safety rules and regulations made by governments are anticipated to contribute to the growth of the market in the coming years. This, paired with raising commercial vehicles sales, is expected to boost the demand for the air suspension market during the forecasted period.
Europe Expected to Witness Significant Growth
Europe is projected to witness the fastest growth in the air suspension market during the forecast period due to its higher adoption rate of air suspension across all vehicle types compared with other regions such as North America and Asia Oceania. In the light-duty vehicle segment, OEMs such as BMW, Mercedes-Benz, Porsche, Audi, and Land Rover offer ECAS technology in select models to enhance benefits such as height-raising and lowering options.
In the commercial vehicles segment, air suspension has a higher installation rate in semi-trailers and multi-axle buses. Additionally, technology-driven suppliers such as Continental, ThyssenKrupp, and SAF-Holland are constantly making efforts to introduce the latest technology in the field of air suspension for light and heavy-duty vehicles. All these factors have resulted in the growth of the air suspension market in the region.
Moreover, the growing demand for electric vehicles in the region is expected to support the growth of the market during the forecast period. Growing technological advancements and consumers' interest in installing the latest technology products in their vehicles to have a quality ride are expected to drive the market in the region.
