Market Trends of Automotive Air Purifier Industry
This section covers the major market trends shaping the Automotive Air Purifier Market according to our research experts:
Rise in Air Pollution Level Drives the Market
Industrialization and urbanization are causing the major pollutant levels in the atmosphere to rise. The rise in the number of automobiles on the road is also a major reason for this growth in pollution levels. Because of this, the air quality index is degrading, causing health ailments in many countries.
According to the center for science and environment in India, air pollution is responsible for 12.5% of all deaths in India, and air pollution kills an average of 8.5 out of every 10,000 children in India before they turn five.
Governments across the world are taking measures to reduce pollution levels. To improve the quality of air, auto manufacturers fit vehicles with more and better air purifiers. So, during the forecast period, the sales of automobile air purifiers will grow at a substantial rate.
However, the high cost and non-standardization of the air purification system are limiting the market growth. On the other hand, increasing sales of vehicles in emerging countries is the key opportunity for the automotive air purifier market.
Asia-Pacific is Expected to be the Biggest Market
With about 60% of the world population, the Asia-Pacific region is expected to be the largest market for automotive air purifier systems owing to the factors such as the automobiles sales in the region are expected to be the highest in this region during the forecast period. It is expected that automobile sales will grow at a considerable rate.
In addition, the Asia-Pacific region has a higher rate of adoption of in-car air purifiers.This is because developing nations in the Asia-Pacific region are primarily impacted by air pollution, and automobile manufacturers and governments are promoting technologies that will assist in reducing the negative effects of toxic air.To reduce air pollution, the Chinese Ministry of Environmental Protection, for instance, announced in 2020 regulatory standards for all provinces, municipalities, and autonomous regions.Arsenic, asbestos, benzene, and dioxin are among the four major pollutants that are aimed at being reduced by these standards, as are airborne sulfur dioxide emissions by 12.9%.
One other major factor is that the region is home to some of the most polluted cities in the world. With such bad air quality, people and automakers are expected to spend more on this product and drive the market's growth. Moreover, laws and regulations enforced by the governments regarding passenger ergonomics and health supplement the automotive in-vehicle air purifier industry growth in Asia-Pacific.
Several air purifier manufacturer is expanding their manufacturing facilities across the Asia-Pacific which in turn is likely to witness major growth for the market. For instance,
- In August 2021, Panasonic Corporation launched New Factory for IAQ1 Devices in Shunde, China. IAQ devices such as energy recovery ventilator systems*2 and air purifiers.
With a steady rise in income levels of people in the region because of the fast-growing economies globally, they are expected to spend more on luxury and health-related equipment that includes premium and luxurious vehicles. These vehicles almost always contain better air purifying equipment, which in turn is another factor expected to help the market.
