Market Trends of Automotive Acoustic Engineering Services Industry
Passenger Cars are Dominating the Automotive Acoustic Engineering Services Market
In the automotive industry, passenger cars dominate the market for acoustic engineering services due to their widespread use and the increasing emphasis on comfort, luxury, and noise reduction. As automakers strive to meet customer expectations and regulatory requirements, the demand for specialized acoustic engineering solutions has grown significantly. Passenger cars require advanced noise, vibration, and harshness (NVH) management solutions to provide a quiet, comfortable, and enjoyable driving experience.
The role of acoustic engineering services in passenger cars is crucial, as they enhance driving comfort and reduce noise levels. Acoustic engineers work on various aspects of passenger car design, such as sound insulation, noise barrier systems, and advanced materials to minimize unwanted noise and vibrations. This results in a more comfortable and quieter ride for passengers, which is a critical factor in customer satisfaction and vehicle sales. Several OEMs are working to deliver such products into the market. For instance, in July 2022, 3M’s Make-in-India solution was introduced for managing NVH levels in new EVs and hybrid vehicles.
Luxury passenger cars prioritize acoustic engineering services to differentiate themselves from competitors and offer an exceptional driving experience. Acoustic engineers focus on developing innovative solutions to minimize noise and vibrations, such as active noise cancellation systems, advanced sound insulation materials, and optimized engine mounts. For instance, Warwick Acoustics, a UK-based company, developed car audio transducers in October 2023 that significantly reduced the need for rare-earth elements in their production. This innovative technology aims to minimize environmental impact and dependency on finite resources.
As the automotive industry evolves and innovates, the future of acoustic engineering services in passenger cars appears promising. With the growing focus on sustainability and electric vehicles, acoustic engineers must adapt to new challenges, such as managing noise generated by electric motors and battery systems.
Additionally, the increasing adoption of autonomous vehicles may lead to new acoustic engineering requirements, such as designing interior soundscapes to enhance the passenger experience. As automotive technologies advance and customer preferences evolve, acoustic engineering services will remain crucial to passenger car development, ensuring a comfortable and enjoyable driving experience for all.
Asia-Pacific to Hold a Major Market Share
Asia-Pacific is expected to hold a major share in the automotive acoustic engineering services market due to several factors, including rapid economic growth, increasing automotive production, and a growing consumer base. With a large and diverse population, the region offers significant opportunities for automotive manufacturers and suppliers, including those specializing in acoustic engineering services. Additionally, stringent government regulations on vehicle emissions and noise levels drive the demand for advanced acoustic engineering solutions in Asia-Pacific.
One of the primary reasons for the region's dominance in the automotive acoustic engineering services market is the rapid expansion of the automotive industry in countries like China, India, and Japan. These countries have become major production hubs for domestic and international automakers, leading to increased demand for acoustic engineering services to meet local and global market requirements.
China is one of the world's largest automotive markets. More than 23.56 million passenger cars were sold in the country in 2022, and the country's yearly sales recorded an increase of 9.7% compared to 2021. As China's automotive industry continues to expand, there is a growing emphasis on offering premium in-car audio experiences, which drives the demand for advanced acoustic engineering services. Chinese automakers are investing in R&D to stay competitive in the global market and meet the evolving needs of domestic consumers.
For instance, in November 2023, China's Geely-owned powertrain company, Aurobay, bet on hybrid technology and sought a partner in India. Aurobay aims to strengthen its presence in the Indian market by collaborating with local automakers and focusing on developing advanced hybrid powertrain solutions for the future.
Similarly, in December 2022, Bose and Volvo Cars announced a new collaboration in sound, aiming to enhance the in-car audio experience for Volvo vehicle owners. This partnership will integrate Bose's cutting-edge audio technology into Volvo's vehicles, providing superior sound quality and an immersive listening experience for passengers.
Similarly, Japanese automakers are consistently pushing the boundaries of acoustic engineering to create vehicles with improved noise, vibration, and harshness (NVH) performance. This focus on acoustic excellence drives the growth of Japan's acoustic engineering services market, as local OEMs and suppliers collaborate to develop cutting-edge solutions that enhance the overall driving experience. For instance, in July 2023, Asahi Kasei Microdevices (AKM) launched the AK7709VQ, a new multicore digital signal processor (DSP) conceived for next-generation in-vehicle sound design. This powerful DSP enables the real-time large-scale computational processing required to provide an immersive sound experience for passengers.
Such country-level developments secure the future automotive acoustic engineering services market in Asia-Pacific. As automotive manufacturers in the region strive to meet the growing demand for high-quality, comfortable, and sustainable vehicles, the need for advanced acoustic engineering solutions will continue to grow. This trend will require acoustic engineers to adapt to new technologies, materials, and design methodologies, ensuring that they remain at the forefront of the industry and maintain the region's major market share in automotive acoustic engineering services.
