Market Trends of Automatic Tea Bag Packaging Equipment Industry
This section covers the major market trends shaping the Automatic Tea Bag Packaging Equipment Market according to our research experts:
Pyramid Tea Bag Packaging is Expected to Hold a Significant Share
- The pyramid-shaped tea bag is gaining popularity because of its tetrahedral shape that allows more significant pieces of broken leaf teas to be bundled into a single pocket. This shape allows the ingredients to expand properly, releasing maximum flavor into the cup. With the increasing consumption of tea in countries such as India as a refreshment beverage has further created opportunities for pyramid tea bags market globally. Companies in the country such as Teabox offers TeaPacs packaged in pyramid-shaped tea bags. The pyramid-shaped tea bag allows adequate space for the loose leaves to unfurl, thus, resulting in a cup of tea steeped with rich flavor.
- Increasing environmental concerns among consumers have further resulted in a growing demand for sustainable packaging solutions. Companies such as PG Tips, in 2018, launched a new tea bag made from 100% biodegradable plant-based materials.
- The demand for premium tea is on the rise, and the pyramid tea bag is moving into the mainstream with the larger brands, including Lipton and Twinings, rolling out new premium lines to tap into the trend. Fuso International, a Japanese Brand, provides automatic equipment for pyramid tea bag packaging, which is predominantly used in the Asia-Pacific. All these factors have driven the growth of the packaging market for tea, thus directly impacting the market studied.
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Europe is Expected to Hold the Largest Share
- Europe is one among the largest importer of tea and can be characterized as a mature tea market. Within Europe, the United Kingdom has always been a country of tea-drinkers, despite the rising growth of coffee shops in every street and shopping street. As per the UK Tea & Infusions Association, 84% of the British population drink tea and herbal infusions every day. Although the use of loose-leaf is increasing, 96% percent of British tea is consumed from tea bags.
- The tea market in the region is facing competition from other beverages, particularly coffee. Coffee consumption in the United Kingdom continues to grow with about 70 million cups drunk daily, according to the UK Tea & Infusions Association. However, with the introduction of different varieties of quality and specialty teas, such as green, as well as herbal and fruit teas are gaining popularity in the different markets, especially in Europe, owing to their perceived health benefits. Thus, augmenting the market for the packaging of tea bags.
- The region represents a comparatively low share of tea bag manufacturing companies. However, the demand is expected to rise owing to the use of specialty papers to fabricate porous sachets for tea. Attributes of specialty paper, such as its ability to retain flavor, its sustainability, and its biodegradable feature are significant advantages contributing to the growth of the specialty paper market for tea bags in Europe.
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