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Austria Telecom Market Size (2024 - 2029)

The Austria Telecom Market is characterized by its advanced telecommunications infrastructure and a competitive landscape dominated by key players. The market's expansion is driven by a focus on enhancing telecom infrastructure, with significant emphasis on fiber networks and 5G technology. The collaboration between telecom operators, the government, and regulators aims to achieve comprehensive national gigabit service coverage. This strategic approach, along with the increasing adoption of OTT streaming services and PayTV, reflects the evolving dynamics and growth potential within the market.

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Market Size of Austria Telecom Industry

Austria Telecom Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 9.82 Billion
Market Size (2029) USD 11.62 Billion
CAGR (2024 - 2029) 3.42 %
Market Concentration High

Major Players

Austria Telecom Market Major Players

*Disclaimer: Major Players sorted in no particular order

Austria Telecom Market Analysis

The Austria Telecom Market size is estimated at USD 9.82 billion in 2024, and is expected to reach USD 11.62 billion by 2029, growing at a CAGR of 3.42% during the forecast period (2024-2029).

  • Austria boasts a sophisticated telecommunications landscape, featuring advanced internet and telephone networks alongside a diverse array of radio and television broadcast stations. Austria's telecom market, led by Telekom Austria, Magenta Telekom (a merger of T-Mobile Austria and UPC Austria), and 3 Austria, is a mature market. The mobile sector is witnessing a surge in MVNOs. Notably, these major players, alongside other telcos, have been actively engaging in network access agreements, particularly focusing on fiber-based infrastructure. Consequently, the telecom regulator has lifted market regulations concerning Telekom Austria's wholesale broadband services.
  • Aligned with regional trends, Austria's telcos, in collaboration with the government and regulators, prioritize enhanced telecom infrastructure. The government has set a target to achieve a national gigabit service by 2030, with private enterprises leading the charge, albeit with some state backing. This initiative heavily relies on fiber networks, complemented by 5G technology. The MNOs, after successful auctions in March 2019 and September 2020, are now poised to extend the coverage of their 5G services. Furthermore, a strategic plan has been outlined up to 2026, aiming to allocate additional spectrum across various bands. This move is designed to bolster network capacity and elevate service quality.
  • The trend of home entertainment received a significant boost during the COVID-19 pandemic, leading to a surge in the adoption of OTT streaming services and PayTV in the country. For instance, in February 2024, Drei broadened its television services with the introduction of Drei TV Basic. Priced at EUR 5.90 (USD 6.43) per month, subscribers gain access to over 40 high-definition channels and live TV sans the need for a box or cable. Drei TV boasts a contemporary interface with convenient features like recordings and a user-friendly start page. The platform categorizes programs by genre and highlights, enhancing the viewing experience.

Austria Telecom Industry Segmentation

Telecom or telecommunication is the long-range transmission of information by electromagnetic means.

The Austrian telecom market study includes an in-depth trend analysis based on connectivity, such as fixed networks, mobile networks, and telecom towers. Telecom services are divided into voice services (wired and wireless), data and messaging services, and OTT and payTV services. The market sizes and forecasts are provided in terms of value (USD) for all the above segments. 

By Services
Voice Services
Wired
Wireless
Data and Messaging Services
OTT and PayTV Services
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Austria Telecom Market Size Summary

The Austrian telecom market is characterized by its advanced infrastructure and mature landscape, with key players such as Telekom Austria, Magenta Telekom, and 3 Austria dominating the sector. The market is experiencing a notable increase in mobile virtual network operators (MVNOs) and is heavily focused on expanding fiber-based infrastructure and 5G technology. The government's initiative to achieve national gigabit service by 2030, supported by private enterprises, underscores the emphasis on enhancing telecom infrastructure. This strategic push is further bolstered by the lifting of market regulations on Telekom Austria's wholesale broadband services, allowing for greater flexibility and expansion in network capabilities. The collaboration between telcos, government, and regulators is pivotal in driving the deployment of 5G services, with significant investments and spectrum allocation planned to improve network capacity and service quality.

The demand for high-speed connectivity in Austria is on the rise, with 5G adoption expected to grow rapidly. Despite challenges in coverage mandates, major players like Drei Austria are making substantial investments to extend 5G reach and improve mobile broadband services. The market is also witnessing significant developments in home entertainment, with the adoption of OTT streaming services and PayTV gaining momentum. Strategic partnerships, such as the collaboration between Nokia, A1 Telekom, and Microsoft for 5G Edge cloud network slicing, highlight the innovative advancements in the sector. Additionally, the consolidation of the market through acquisitions and collaborations, such as A1 Austria's intent to acquire NTT Austria GmbH, reflects the competitive nature of the industry. The ongoing fiber optic expansion initiatives, supported by EU funding, aim to enhance connectivity across both urban and rural areas, further contributing to the market's growth trajectory.

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Austria Telecom Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Ecosystem Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.3.1 Bargaining Power of Buyers/Consumers

      2. 1.3.2 Bargaining Power of Suppliers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Assessment of the Macro Economic Factors on the Market

    5. 1.5 Regulatory Landscape in Austria

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Services

      1. 2.1.1 Voice Services

        1. 2.1.1.1 Wired

        2. 2.1.1.2 Wireless

      2. 2.1.2 Data and Messaging Services

      3. 2.1.3 OTT and PayTV Services

Austria Telecom Market Size FAQs

The Austria Telecom Market size is expected to reach USD 9.82 billion in 2024 and grow at a CAGR of 3.42% to reach USD 11.62 billion by 2029.

In 2024, the Austria Telecom Market size is expected to reach USD 9.82 billion.

Austria Telecom Market Report Snapshots

Austria Telecom Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)