logo

Austria Protein Supplements Market Size (2024 - 2029)

The Austria protein supplements market is experiencing growth driven by an increasing demand for protein-rich diets, particularly protein bars and powders, influenced by health initiatives and evolving fitness trends. The market size is expanding as these products become more accessible through various retail channels. Manufacturers are focusing on understanding consumer preferences, as health consciousness rises, prompting the development of products that support muscle building and overall nutritional needs. The shift towards plant-based protein sources is notable due to rising costs of animal-derived proteins, with companies exploring new applications for various plant proteins to enhance product offerings.

Home Market Analysis Food & Beverage Research Food Supplements Research Protein Supplements Research Austria Protein Powder Market Market Size

Market Size of Austria Protein Supplements Industry

Austria Protein Supplements Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.45 %
Market Concentration Low

Major Players

Austria Protein Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Austria Protein Supplements Market Analysis

The Austria protein supplements market is projected to register a CAGR of 7.45% over the next five years.

  • The consumption of a protein-rich diet, especially protein bars and powders, is predicted to rise in Austria due to health initiatives and changing fitness and sports trends. These products are anticipated to be more widely available in specialized shops, supermarkets, and other outlets. The monitoring, evaluation, and understanding of consumers by manufacturers are becoming increasingly important, especially when it comes to protein supplements. This is because consumers in Austria are becoming more and more health-conscious, thus making it important to launch products that improve muscle building, strengthen bones, and provide enough nutrients for the body to function properly.
  • Consumers should be aware of the application or consumption of protein supplements; for example, supplements used to develop muscle contains substantially more protein than supplements used to lose weight. Hence, to prevent the body from using protein either excessively or insufficiently, the functionality and purpose of these protein supplements should be understood clearly.
  • As the cost of proteins derived from animal sources increases, manufacturers are driven to check out cheaper options. As dietary supplements from plant sources such as soy, canola, rice, wheat, and pea proteins are becoming more and more well-liked. Several companies are searching for new prospects by creating new uses for vicelin, prolamins, globulins, and other substances to increase the nutritional value of their products.

Austria Protein Supplements Industry Segmentation

Protein supplements are processed, refined protein products available in various forms, ranging from powders to bars to drinks. These products are used extensively as dietary supplements by athletes and recreationally active individuals, aiming to increase muscle mass, enhance recovery, and boost overall performance.

The Austria protein supplements market has been segmented by product type, which includes powder, RTD shakes, and protein bars. Based on the source, the market is divided into whey, casein, soy, and others. The market is segmented into supermarkets/hypermarkets, pharmacies/ drugstores, specialist retailers, online retail, and other channels based on distribution channels.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Powder
RTD Shakes
Protein Bars
Source
Whey
Casein
Soy
Other Sources
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies/Drugstores
Specialist Retailers
Online Retail
Other Distribution Channels
Need A Different Region Or Segment?
Customize Now

Austria Protein Supplements Market Size Summary

The Austrian protein supplements market is experiencing a notable expansion, driven by a growing consumer interest in health and fitness. This trend is reflected in the increasing demand for protein-rich products such as bars and powders, which are becoming more accessible through specialized shops and supermarkets. The market is characterized by a shift towards plant-based protein sources due to rising costs of animal-derived proteins, with manufacturers exploring new applications for various plant proteins to enhance product nutritional value. The sports nutrition sector plays a significant role in this market, as protein supplements are widely used by athletes and fitness enthusiasts to support muscle growth, performance enhancement, and weight management. The availability of these products in mainstream retail outlets is expected to further boost their demand, supported by the increasing participation in sports and physical activities among the Austrian population.

The whey protein segment, in particular, is poised for growth, fueled by the rising consumer awareness of its health benefits and its role in sports performance and recovery. Key players in the market, such as Glanbia and Muscle Pharm Corporation, are leveraging European Food Safety Authority claims to promote their products. The market is fragmented, with both regional and international companies engaging in strategies like mergers, acquisitions, and new product development to capture market share. The import and export of whey protein concentrates are significant, with Austria importing from countries like Germany and Italy, highlighting the region's reliance on international trade for protein supplements. Innovations, such as Arkeon's CO2 utilization technology, are also shaping the market landscape, indicating a trend towards sustainable and advanced protein production methods.

Explore More

Austria Protein Supplements Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Powder

      2. 2.1.2 RTD Shakes

      3. 2.1.3 Protein Bars

    2. 2.2 Source

      1. 2.2.1 Whey

      2. 2.2.2 Casein

      3. 2.2.3 Soy

      4. 2.2.4 Other Sources

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Pharmacies/Drugstores

      3. 2.3.3 Specialist Retailers

      4. 2.3.4 Online Retail

      5. 2.3.5 Other Distribution Channels

Austria Protein Supplements Market Size FAQs

The Austria Protein Supplements Market is projected to register a CAGR of 7.45% during the forecast period (2024-2029)

The Hut Group (Myprotein), Peeroton GmbH, Glanbia PLC, Bulk Powders and Clif Bar & Company are the major companies operating in the Austria Protein Supplements Market.

Austria Protein Market Report Snapshots

Austria Protein Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)